How modern business coaching has become so toxic, and why we need more relatable mentors

Have you been seduced by the six or seven-figure business coaching rhetoric? Find out why this messaging is so toxic, and how we need more relatable mentors.

Over the past few years we’ve seen an explosion of persuasive business coaches on social media promising to teach entrepreneurs and freelancers the secret to easy six, seven and even eight-figure businesses. (Yes, really!)

In this episode of the podcast Get Rich Slow we speak to Erin Thomas Wong from Life-Friendly Business about her own journey in entrepreneurship, and in mentoring others. We discuss the problems with the toxic messaging that is so prevalent today, and the need for relatable business mentors.

Here’s what we cover:

  • Why, despite the hype, most entrepreneurs aren’t trying to build seven-figure businesses
  • What is a ‘relatable’ mentor, and why are they so rare?
  • Why a one-size-fits-all approach to coaching and mentoring doesn’t work
  • Why the seven-figure business boast is often a lie (or at least not as it seems)
  • How practical experience is important when you are mentoring someone else
  • Why some of the entrepreneurial messaging we see today is unhelpful, unrealistic and demoralising – even when you make money!
  • How many coaches today use MLM style-tactics to deflect blame when things don’t work
  • What satisfying, authentic success in business really looks like

Listen to Relatable Mentors with Erin Thomas Wong now

You can listen to the Relatable Mentors episode of the Get Rich Slow podcast with Erin Thomas Wong here now!