Why are Forever Living FBOs in the UK STILL making false income claims?
In April 2026, the Federal Trade Commission (FTC) in the USA published details of an order made against the MLM Forever Living Products.
The FTC claimed that the company used “deceptive earnings claims to attract new participants called Forever Business Owners (FBOs), most of whom made no money or even lost money”.
Their order made many stipulations, including banning the company from making earnings misrepresentations, and demanding the company educate and monitor the compliance of their staff and FBOs.
The response from Forever Living was not to comply with the order, but rather to close down the MLM arm of their US business completely.
However, in the UK it’s business as usual for the company and their FBOs. In this article we will highlight how these deceptive income claims are still rife by showing examples from one UK FBO, and sharing evidence of why we believe these claims are false.
‘My turnover increased to £30k a month in 16 weeks’
Like many of her fellow MLM reps, this Forever Living FBO uses social media to frequently share details of her ‘aspirational’ lifestyle, and encourage people to join her team.
In this particular social media post, she claims that her turnover increased from £1,000 a month to £30,000 a month “in our last industry boom”:
Not only does she claim that her turnover increased from £1,000 a month to £30,000 a month in just 16 weeks (and that she can teach you to do the same), but she apparently did this “around full time commitments”.
‘I retired my husband’
Another income boast made by many an MLM participant is that they have ‘retired’ their husband. In other words, they are making so much money from their MLM that their husband no longer needs to work for a living.
And this is precisely what this Forever Living FBO has claimed on social media, saying that she has been able to give her husband a “4-year career break” while being a “stay-at-home mummy”:
UK Forever Living FBOs are still showing off giant cheques
She also posted an image of her and another Forever Living business owner holding up giant bonus cheques – something that the FTC specifically criticised in their injunction:
Is this Forever Living FBO as successful as she makes out?
However, despite trying to claim she and her husband enjoy an enviable lifestyle, paid for by her Forever Living business, the reality appears to be very different.
To start with, we can’t find any evidence on Companies House she is turning over as much as £30,000 a month – or has ever earned a significant sum from the MLM.
As a rule of thumb, once you start earning more than approximately £30,000 a year in profit, it’s more tax efficient to start a limited company, rather than remain self-employed. However, we can find no limited company record for this Forever Living FBO. And only two, unrelated and dissolved, companies for her husband. To us, this indicates she is not earning a significant amount of money from her MLM business.
Even the photo of the giant cheque above is over four years old, and her annual bonus was worth around £4,000. Is there no more recent or larger cheque she could show?
Would you put your home on Airbnb if you were financially comfortable?
Other clues to the veracity of her income claims can be found in the lifestyle she shares on social media.
Here’s a question for you: if you earned enough money from your business or work, would you rent out your home on Airbnb and stay in a caravan? We don’t know about you, but we don’t want the inconvenience of vacating our home for strangers to stay in it. And yet, it looks like this is what this Forever Living business owner is doing.
She often posts about her family’s caravan ‘holidays’ on social media. Here are just a few of many posts:
She tries to spin these caravan stays as something aspirational – boasting that she can only do it as her business allows her to work from anywhere. But look at the dates of these posts: November, May, September, February.
These aren’t all in school holiday times, nor are they all summer months when staying in a caravan can be fun. Who wants to spent a freezing Valentine’s Day in a caravan?
She also mentions being back in a caravan just 12 days after returning home, and staying on a local site. This could be because she, her husband and daughter love staying in their caravan so much. Or it could be because they are so short of cash that they need to rent their home out on Airbnb and move out whenever guests book it.
Here’s the Airbnb listing for their home:
The property, including, it appears, their young daughter’s bedroom, is available for booking all year round. This means that they need to clear away their personal belongings and vacate their home, potentially at short notice, at any time, and camp out nearby in a caravan.
We believe this is not the lifestyle choice of someone who is able to earn a significant amount of money from their business.
Do successful business owners wear a £15 Temu dress?
Another clue that this Forever Living FBO isn’t as wealthy as her posts appear to claim is her shopping habits.
Does someone who has a significant disposable income choose to spend it on the cheapest possible fashion on Temu? Much less wear a £15 Temu dress to a cocktail party? Because that is exactly what this Forever Living FBO posts about:
How much are Forever Living FBOs really earning?
The final evidence for us that this Forever Living FBO isn’t earning the level of income she is attempting to claim, comes from Forever Living themselves – and the order issued to them by the FTC earlier this year.
Here is a screenshot of the Forever Living income disclosure statement, published on their UK website:
Here’s what the income disclosure statement reveals, according to our calculations:
- 89.8% of people who joined Forever Living did not earn “meaningful… earnings”
- 5.97% earned less than $500 a year
- 2.91% earned an average of $1,332 a year
- 1.26% earned an average of $20,040 a year
- Less than 1% earned an average of $374,820 a year
These sums are gross amounts that combine “multi-level bonuses, travel incentive and Chairman’s Bonus.” They don’t include profits on products FBOs sell personally. However, from experience in researching Forever Living, most personal ‘sales’ are products that are bought by the FBOs themselves to enable them to meet their sales targets. As confirmed by this MLM expert who revealed that “Network marketing companies focused 99% of their attention on selling products or services to their representatives.”
These figures also don’t take into account any business expenses incurred, which include attending the company’s regular Success Days. Tickets to these cost £30, and you are also responsible for your travel costs.
This particular Forever Living FBO is not in the top <1% of all FBOs, which straight away seems to discount her claim that she was ever turning over £30,000 a month (even the top <1% only earn an average of £23,465 a month). It also absolutely exposes her boast that she can teach you to do the same as an absolute lie.
Even to earn £1,000 a month, she would have to be in the top 1.26% of the company, which it appears she is not. So, we believe, even this claim, made in her social media posts, is false.
According to the FTC, nearly 90% of FBOs receive no income
In their April 2026 order to “prohibit Forever Living and its operators from deceiving consumers about potential earnings”, the FTC was particularly damning about the income potential of joining the company, noting that “Even after two full years as FBOs, more than 89% of new participants had not received enough income from Forever to recoup their initial $300-plus start-up cost”.
They also note that “Forever knew that nearly 90% of FBOs had received no income from Forever, and it had no basis for suggesting they were not trying to make money”.
Tellingly, Forever Living Products’ response to the FTC’s injunction was not to defend their position, or make changes to their business. Instead, as previously mentioned, they chose to close down the MLM arm of their US business, which is the jurisdiction covered by the injunction.
If the FTC believes that most people who join Forever Living lose money, and Forever Living do not challenge this, then in our view the FTC are probably correct in their assumption. And this means that the income claim made by this FBO must be completely false.
This FBO is promoted by Forever Living as a good example
Forever Living cannot claim this is an FBO who has gone rogue. Apart from the fact that she is one of many FBOs – including some at the very top in the UK – making these kind of claims, the company features her and her husband regularly in promotional videos.
They also chose her to speak at an Experience Evening in June this year, and MC their Success Day in January this year:
As you can see, they even make the claim that “In her very first month she earned back her investment and has since achieved every Forever incentive.” (Given the company’s own figures in their income disclosure statement, we doubt she made back her investment in profit in the first month of joining.)
Forever Living are clearly promoting this FBO as a good example to existing FBOs, and used her to convince other people to join at their Experience Evening. So we can only assume they endorse the social media content she is sharing which, as we have shown, appears to make false income claims.
Forever Living FBOs must stop making false income claims
This Forever Living FBO is far from the only one making unfounded income claims. In fact, since the company announced the closure of their USA MLM business, we’ve noticed a concerted recruitment push by many FBOs in the UK, and indeed the company themselves.
This could be an effort to recoup some of the losses the company will face from the lack of US business, or a last ditch cash grab before other countries start cracking down too.
Whatever the reason, MLM reps and the companies they work for need to stop. We believe the MLM business is toxic and damaging, and is more likely to lead to debt, shame and depression than it is to wealth, success and joy.
The good news is that the MLM industry appears to be dying out, but in the meantime, if you see social media posts boasting of an envious lifestyle we hope investigations like this one will help you see them for the lies they most probably are.
