How much money can you really make working for MLM Arbonne?
Thinking about joining Arbonne as an Independent Consultant? We take a look at their UK and US income disclosure statements to see how much you can realistically expect to earn.
We recently published an article looking at the reality behind MLMs – also referred to as social selling, networking marketing and other names.
It has been so popular that we’ve continued to explore the industry further, looking at how much money representatives are actually earning from these schemes (figures that often contrast dramatically with the recruitment messages).
We’ve put our sums to a top MLM expert for verification
Before we reveal Arbonne’s income disclosure statements, we have a disclosure of our own. We are were lucky enough to have access to global MLM expert Robert FitzPatrick, President of Pyramid Scheme Alert, and author of the book False Profits.
Robert is an expert witness in court cases, and his work has been quoted in CBS 60 Minutes, the BBC, the New York Times, The Times and the Wall Street Journal.
We wanted to make sure our conclusions of Arbonne’s ‘income opportunity’ were accurate and that we hadn’t missed anything, so asked Robert to read this article before publishing. In fact, Robert felt that our conclusions were TOO optimistic, and that the income prospects for Arbonne consultants are much grimmer than we found.
You can read Robert’s expert analysis of the ‘income opportunity’ offered by Arbonne after our dissection of their income disclosure statements.
Here’s a quick run down of what we cover in this article. You can jump to a topic by clicking the link. And to make it easier for you, we’ve divided this article into two main sections.
How much can you earn at Arbonne?
- Who is Arbonne?
- How much can you earn at Arbonne?
- How much did Arbonne reps earn in the UK in 2018?
- How much did Arbonne reps earn in the UK in 2019?
- How much can you expect to earn with Arbonne in the US?
- How much did Arbonne reps earn in the US in 2019?
- How does the reality of Arbonne compare to their marketing?
- According to Arbonne, most of their reps work between 520-780 hours a year for free
- How much does it COST you to be an Arbonne rep?
- What MLM expert Robert FitzPatrick thought of Arbonne’s income disclosure statement
- Why, on ‘average’, no one makes money in Arbonne
How ethical is Arbonne’s behaviour?
- Why Arbonne were sent a warning letter from the FTC
- How Arbonne encourages new recruits to spend more than they’re comfortable with
- Are Arbonne’s marketing materials irresponsible?
- No wonder desperate Arbonne reps resort to tactics like these!
- Why it’s “normal” to lose friends and family when you join an MLM like Arbonne
- Is Arbonne in trouble in the UK?
- STILL thinking about joining Arbonne? Here’s what one former rep says
- What should you do now?
Who is Arbonne?
Arbonne is a global multi-level marketing company (MLM) based in California, in the USA.
Arbonne was founded in 1980 in the United States by Norwegian entrepreneur Petter Mørck. Its product lines include vegan skincare, cosmetics, and nutrition, and the company had an estimated annual sales revenue of $544 million in 2017.
The company is not without controversy. In April 2020, it received a warning letter from the US Federal Trade Commission in response regarding illegal health claims related to COVID-19, and false and misleading income claims made by Arbonne distributors.
In the UK, Arbonne is a member of the Direct Selling Association (DSA). You can see what we think of the DSA’s ethics here!
How much can you earn at Arbonne?
So how much can you earn at MLM Arbonne? The first thing we need to make clear is that, as with all MLMs, you do not earn a salary as an Arbonne Independent Consultant. You are not an employee with a fixed wage, and employment rights, such as holiday and sick pay.
But nor do you have the freedom of an independent business owner. As with all other MLMs, when you join Arbonne you become an unpaid sales rep with no decision-making rights and no salary.
Instead you need to sell their products at the price they set to earn commission, or build a team to earn bonuses and greater sales commission.
But how much exactly can you earn? Not much, as it turns out. According to Arbonne, “A typical Arbonne Independent Consultant (AIC) in the United States earned between $120–$502 in 2019 in earnings and commissions.” And in the UK: “A typical Arbonne Independent Consultant (AIC) in the United Kingdom earned between £79–£324 in 2019 in earnings and commissions.”
However, as you’ll discover, 99.6% of Arbonne reps are actually earning less than the National Living Wage while working full time – and that is before deducting business expenses. In fact, according to Arbonne’s own figures, it appears that most Arbonne reps work between 520-780 hours a year for FREE – which means they are more likely to actually lose money at Arbonne. Read one to find out why.
How much did Arbonne reps earn in the UK in 2018?
So how much can you expect to earn as an Arbonne Independent Consultant? Let’s take a look at their UK income disclosure statement for 2018:
In 2018, Arbonne had 21,000 Independent Consultants in the UK. But according to their income disclosure statement, only 12% each month (a tiny 2,600 people) actually earned any money from Arbonne. (The table above shows only the 12% of reps who did earn any money, or ‘active consultants’.)
So, of 21,000 Independent Consultants, 88% (18,400 people) earned nothing. This means that just 12% of all UK Arbonne reps earned ANYTHING in 2018.
Let’s put this into numbers with the rest of their figures. Here’s what all Arbonne reps in the UK earned in 2018:
- 18,400 people (88%) earned nothing.
- 1,544 people (7%) earned £42 a month.
- 777 people (3.7%) earned £167 a month.
- 190 people (0.9%) earned £909 a month.
- 70 people (0.3%) earned £3,445 a month.
- 18 people (0.08%) earned £12,366 a month.
According to the Office for National Statistics, a person aged 25 and over who works 37.5 hours a week on the new New Living Wage will earn £265 a week after Income Tax and National Insurance.
This means that only 88 people in the UK (the top two tiers of Arbonne’s ranks) earn above the National Living Wage if they are pursuing Arbonne as a full time income.
The other 99.6% of Arbonne reps are earning less than the National Living Wage full time. Which, coincidentally is the same percentage of reps, on average, who lose money working for an MLM, according to research published by the FTC.
How much did Arbonne reps earn in the UK in 2019?
So now you know what Arbonne reps in the UK earned in 2018. So was this a typical year? To find out, let’s look at their 2019 income disclosure statement:
Interestingly, as their business comes under increasing scrutiny, MLM companies like Arbonne try to hide the real numbers in their income disclosure statements. So while other years they have stated how many reps were in the UK, this year they simply say: “We currently operate in the United Kingdom, United States, Canada, Australia, Poland and New Zealand with a network of approximately 321,600 Independent Consultants.”
But if we compare the 2018 and 2019 income disclosure statements we can see that the percentage of reps who reach each stage are pretty much the same. So we’re still looking at the same tiny percentage of people who reach the top.
How much did Arbonne reps in the UK earn in 2020?
How much did Arbonne reps in the UK earn in 2020? Here’s a table from their income disclosure statement:
As with any income disclosure statement: “These figures do not represent Arbonne Independent Consultants’ profits, as they do not include expenses such as renewal fees, event registration, travel, office supplies, insurance premiums, etc. incurred by Arbonne Independent Consultants in the promotion of their businesses.”
Again, unlike previous years, Arbonne don’t state how many UK consultants they have (probably to stop people like us doing the sums… we know from this example that they watch what people say about them, and seemingly hide information that gives away too much). They’ve also stopped revealing what percentage of consultants earn nothing, but in 2018 it was 88% and was likely to have been roughly the same in 2020.
Here’s what we can see from this table. Of all those who DID earn money from Arbonne (which in previous years was around 12% of consultants):
- 44% earned an average of £47 a year – or £3.91 a month.
- 41% earned an average of £774 a year – or £64.50 a month.
- 11% earned an average of £6,182 a year – or £515 a month.
- 3% earned an average of £36,639 a year – or £3,053 a month.
- 1% earned an average of £117,109 a year – or £9,759 a month.
If we include the estimated 88% of consultants who earned nothing, here’s what UK Arbonne consultants earned in 2020:
- 88% earned nothing.
- 5.28% earned an average of £47 a year – or £3.91 a month.
- 4.92% earned an average of £774 a year – or £64.50 a month.
- 1.32% earned an average of £6,182 a year – or £515 a month.
- 0.36% earned an average of £36,639 a year – or £3,053 a month.
- 0.12% earned an average of £117,109 a year – or £9,759 a month.
So that means, according to our estimate, you need to be in the top 1.8% of Arbonne to earn more than £64.50 a month before expenses.
How much can you expect to earn with Arbonne in the US?
Let’s do the same sums on Arbonne’s US income disclosure statement for 2018:
As with the UK Arbonne income disclosure statement, in their US compensation summary reveals that “In the United States, Arbonne had an average of 174,200 Arbonne Independent Consultants during 2018,” but that only 17% (30,100 people) were active on a monthly basis. It’s these people only that Arbonne feature in the table above.
So, of all Arbonne reps in the US in 2018, 83% (144,586 people) made no money.
When you factor the entire picture into the calculations using the table above, this is what ALL US Arbonne reps earned in 2018:
- 144,586 people (83%) earned nothing.
- 19,866 people (11.4%) earned $70 a month.
- 7,224 people (4.1%) earned $321 a month.
- 1,806 people (1%) earned $1,531 a month.
- 602 people (.34%) earned $5,987 a month.
- 301 people (.178%) earned $21,711 a month.
And again, these earnings are before any expenses and personal purchases have been deducted. We contrast these facts, shared by Arbonne, with their marketing messages in a video here.
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How much did Arbonne reps earn in the US in 2019?
And in case you’re wondering if the UK might be some kind of fluke or anomaly, here’s Arbonne’s 2019 income disclosure statement for the US:
Again, as you can see, they have removed the number of actual reps from their current income disclosure statement (proving yet again, how underhand MLMs are when it comes to sharing real data about the ‘income opportunity’). In a cunning move, they have also removed all reps who earned zero from this table. But we know from 2018, that most Arbonne reps (83% in 2018), earn nothing.
Here’s a summary of what Arbonne reps who DO earn some money in the US make before business expenses:
- 66% of Arbonne reps earned $69 a month.
- 25% of Arbonne reps earned $310 a month.
- 6% of Arbonne reps earned $1,487 a month.
- 2% of Arbonne reps earned $6,036 a month.
- 1% of Arbonne reps earned $22,609 a month.
So according to Arbonne, of all their US reps who even earned any money at all, 91% of them on average earned less than $310 a month. And when you discover later how many hours a week they put into their business, that number is shocking.
How much did Arbonne reps earn in the US in 2021?
So how have things changed for Arbonne reps since 2019? Let’s look at Arbonne’s 2021 income disclosure statement to see:
According to Arbonne’s 2021 income disclosure statement, “In 2021, a typical Arbonne independent consultant in the United States earned $250 in commissions and overrides.” This is before expenses and is their annual income.
This means that the average earnings before profit of US Arbonne consultants in 2021 was $20.84 a month, before expenses were deducted.
Here’s what their table above shows that the median average of Arbonne consultants at different levels of the company earned:
- 61% of Arbonne reps earned $8 a month.
- 27% of Arbonne reps earned $108 a month.
- 8% of Arbonne reps earned $746 a month.
- 3% of Arbonne reps earned $3,514 a month.
- 1% of Arbonne reps earned $11,497 a month.
Why the Arbonne 2021 income disclosure statement has changed
You may notice a small change between the 2019 and 2021 Arbonne income disclosure statements. And that change is the addition of a new column: Median annual earnings.
Why is this important? As we explain in this article on the MLM LuLaRoe, most MLMs like Arbonne use ‘average’ incomes in their income disclosure statements. But this is misleading when it comes to MLMs.
Most MLMs take ‘average’ to be the mean average, which means they add up all the profit and then divide by the number of consultants. But this doesn’t give an accurate picture, because we know in MLMs there is a vast difference in income between the top few percent of consultants and the rest. And those few high earners skew the numbers, so it looks like everyone earns more.
Just look at the bottom level of independent consulates in the table from Arbonne’s 2021 income disclosure statement above. The top 50 on average earned $2,419, while the bottom 50 earned just $1.
The median average, which is the middle number within a range, is a more accurate calculation as it’s not influenced by successful outliers.
You can see from the table above, the difference between Arbonne’s (mean) average incomes, and their median ones, which are lower, and more accurate.
How does the reality of Arbonne compare to their marketing?
Let’s contrast this with the marketing message on the Arbonne UK website:
On the same page, Arbonne features testimonials from Arbonne consultants raving about how Arbonne has helped them to build “global businesses”. But underneath these testimonials, Arbonne admits that “The Arbonne Independent Consultants featured have achieved the rank of Executive Area Manager, Regional Vice President or National Vice President”.
In other words, the very top ranks on their pyramid-shaped earnings table. These people are all in the top 1% of all Arbonne reps. Hardly representative of the average experience of 99% of reps, is it?
(We look more in depth at Arbonne’s marketing further down.)
According to Arbonne, most of their reps work between 520-780 hours a year for free
Arbonne also hilariously apparently claim in their training that, “… after three years of working consistently, most people have replaced their current income with Arbonne”:
Really? Out of 21,000 UK Arbonne consultants in the above income disclosure statement, only 88 people earn more than the National Living Wage. So which document is lying? Arbonne’s income disclosure statement or this training document?
Also, according to this training document “Most people invest about 10-15 hours per week, on average, when they start their business”. Yet their own income disclosure statement shows that “most people” (88%) earn nothing from their Arbonne business in a year. So that means they work between 520-780 hours a year for free!
Even the reps who did earn money made a pitiful income. According to Arbonne, 91% of the reps in the US who earned anything made less than $310 a month in 2019. If they worked 10 hours a week, that gives them an hourly return of $7.20. If they worked 15 hours a week, their return was $4.80 an hour. And that’s before business expenses. To contrast, the lowest federal minimum wage is $7.25 an hour in Alabama.
The truth is that the claims on this document are pure fantasy, if not downright lies, designed to cruelly fuel new reps with false hope.
How much does it COST you to be an Arbonne rep?
As with Stella&Dot, Herbalife and Isagenix, the figures in the Arbonne table above are depressing enough for most people. But it’s in the small print underneath that the real truth hides: “These figures do not represent Arbonne Independent Consultants’ profits, as they do not consider expenses incurred by Arbonne Independent Consultants in the promotion of their businesses…”.
So these are incomes BEFORE expenses are taken out.
So what are these expenses? To join Arbonne in the UK you need to pay a £30 registration fee. Then you need to place your registration order. It’s hard to find out exactly how much the Arbonne starter pack costs (they don’t reveal this on their website), but we did find one on eBay for £140 (if anyone has an accurate price for this, you are welcome to update us via our contact page):
All levels on the Arbonne compensation plan also have a minimum of QV, the amount that is “used to calculate volume from product sales to qualify for promotions and maintenance of the ranks in the SuccessPlan, as well as incentives and other rewards.” Put simply, this is the minimum amount of products that need to be purchased through your account for you to remain active with Arbonne.
Other expenses Arbonne mentions on its SuccessPlan include “Welcome Kits, Business Aids, business fees… [and] sample packs.” You will need to buy samples of the products you are selling for demonstration purposes (as Arbonne points out in their training materials), and marketing literature to leave with people you hope to convert into customers or recruit into your team. And these all come at a cost to you.
Most MLMs also expect you to ‘live the product’ which means personally buying and using the products you are selling yourself, which isn’t cheap. Arbonne even has an FAQ on its website answering the question “Why are Arbonne products so expensive?”
All these costs (plus other business expenses such as delivery and travel, as well as tax) need to be deducted from any earnings to give real profit.
So those 88% of reps who earned nothing in 2018 are likely to have lost money. As will some of the people who were active, according to research published by the FTC on the MLM industry.
Typical expenses for being an Arbonne consultant
Arbonne also ‘encourage’ their Independent Consultants to participate in company events as they “offer training and resources that may not be available elsewhere”. Here are some of the events you are expected to attend and the costs:
- Arbonne Global Training Conference – Empower Live! at Las Vegas. The registration fee for their last three-day in-person conference was $330. Independent Consultants also paid for their flight, hotel, and meals.
- Pure Impact Training. This is a series of one-day training events held in cities across the US. Registration is $45. Independent Consultants paid for their own transportation and meals.
- Arbonne Incentive Trip. The location for these varies and attendance is performance-based. The 2021 location was in Cancun, Mexico. Independent Consultants pay for their flights to the location.
How many Arbonne reps get the car bonus?
One of the ‘perks’ of joining MLM Arbonne is the chance to qualify for the car bonus, and get the white, badged Mercedes. So it’s not uncommon to see posts like these on social media, excitedly bragging about all the people whose dreams are coming true:
The truth though is a little different. Because according to Arbonne’s own income disclosure statement, less than 2% of all Arbonne reps actually qualify got the car bonus:
And even for the top tiny percentage that do qualify, the famous white Arbonne Mercedes is very far from ‘free’.
What MLM expert Robert FitzPatrick thought of Arbonne’s income disclosure statement
So what did MLM expert Robert FitzPatrick think of Arbonne’s income disclosure statement and our conclusions from it?
To start with, he says that the very discussion of ‘average income’, even to debunk it, reinforces the incorrect view that the ‘average’ Arbonne recruit gains any income at all. In reality very, very few people make ANY money from Arbonne.
Arbonne’s income disclosure statement shows ridiculously low chances of gaining a true profit. Yet Robert believes that the true picture is far, far worse than even these terrible numbers indicate. Here’s why:
- Costs are not deducted so these are not ‘income’ figures at all.
- The requirements for continued BUYING are not deducted. To get any commission at all, an Arbonne participant must keep buying. This is often called ‘selling’ but the quota can be met by personally buying and that is what the newest recruits will do to qualify for rewards they hope to gain if they recruit others.
- Abonne’s pay plan is based on recruiting others to become Arbonne representatives. They will have then to buy also, so the word ‘selling’ is misleading. It is all about recruiting and personally buying. There are no retail profit numbers disclosed because they hardly exist at all.
- The time frame of the ‘average’ is for one year. It should be for a longer time frame. 50-80% of people in all MLMs quit in a year, while the top recruiters are positioned every year. The ‘average’ should include all those who joined and quit over several years to get a truer picture of the odds of success.
Robert also took issue with the way average incomes are worked out. The averages used are mean (total payments divided by total participants). If they were median (half make more and half less), the average income would be zero. A mean average includes the very high incomes of the few at the top, which skews the average. The figure also excludes all those that made nothing, which is the majority.
And finally, the most important data point information is not provided. This is: how many of the people who join each year ever make a net profit? If you join now, that is your peer group.
Why, on ‘average’, no one makes money in Arbonne
The most important fact that Robert wanted to put across is that there is no ‘average’ income. On average no one makes any money. He believes that most people should not expect to make any money ever in Arbonne, based on the real figures when they are fully disclosed – figures that include everyone who joined over a longer period of time.
(If Arbonne disagree with this, we invite them to send their full figures and we’ll pass them onto Robert for analysis.)
This probably seems hard to believe. How can so few people actually make any profit, and how can many lose money in a legally chartered program that advertises that it offers a viable income opportunity?
And what about all those people you know or see on Facebook claiming they’re making money? Are they all lying? According to Robert most are. And they do this because they’re recruiting. They are deluding themselves. They are hoping. They are not telling the truth. There are some very devious deceivers online (this concurs with conversations we ourselves have had people people who have worked inside MLMs).
Robert’s conclusion of our dissection of Arbonne’s income disclosure statement is that the reality is far, far worse than even we realised.
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Why Arbonne were sent a warning letter from the FTC
We’re not the only ones who are appalled at the behaviour of Arbonne.
In April 2020, the Federal Trade Commission (FTC) sent this warning letter to Arbonne after reviewing “social media posts made by Arbonne International, LLC, (“Arbonne”) business opportunity participants or representatives that unlawfully advertise that certain products treat or prevent Coronavirus Disease 2019 (“COVID-19”) and misrepresent that consumers who become Arbonne business opportunity participants are likely to earn substantial income”.
Here are some of the posts that the FTC finds “unlawful”:
The FTC make it clear that Arbonne are “responsible for the claims of your business opportunity participants and representatives” and instruct Arbonne that they have 48 hours to respond to them “describing the specific actions you have taken to address the FTC’s concerns”.
How Arbonne encourages new recruits to spend more than they’re comfortable with
One of the reasons why we dislike MLMs so much is the pressure they often place on their reps to keep spending with them, as Robert notes above – even if that means getting into debt in some cases.
In internal team training documents, Arbonne appear to encourage new recruits to start out by spending more than they’re comfortable with:
The MLM model usually relies on the sunk cost fallacy (investing more in something that’s not working because you don’t want to lose what you’ve already invested) to keep reps in and buying from them. And this seems to be a perfect example of how this is done right from the start.
By encouraging new recruits to stretch beyond their comfort level, you place more pressure on them to stay and try to make their investment back. Despite Arbonne’s own compensation plan showing that 89.4% of all active UK Arbonne reps earn less than an average of £100 a month (without taking into account their expenses – such as “products for presentations and sampling”).
Do Arbonne reps personally buy products to stay active or maintain their rank?
Another of the big issues we have with MLMs is that reps need to reach a minimum sales quantity each month (their ‘personal volume’, or PV) to remain active, or keep their car bonus. And if they want to rise up the ranks, they’ll need to hit increasingly high sales targets. As it’s extremely difficult, if not impossible to meet these targets on retail sales to genuine customers, they’re forced to buy products themselves.
This even has a name: garage qualifying (so called because MLM reps often have boxes of stock they’ve bought sitting in their garages or around their home). It’s this requirement that often causes reps to get into debt, and every rep we’ve interviewed has been left with unsold stock when they finally left their MLM. (Lisa Ollerton talks about it here in our interview with her.)
Here’s a social media post from an Arbonne rep desperately trying to offload what sounds like a LOT of stock that can only have been personally purchased for one of the above reasons:
Are Arbonne’s marketing materials irresponsible?
There’s one more topic we need to address: Arbonne’s marketing materials. We already know, from Arbonne’s own income disclosure statements, that almost 90% of UK Arbonne reps who qualify for commission earn less than £100 a month. And in the US, 97% of all active reps earn less than $575 a month (all before expenses).
But when you look at their recruiting marketing, you get a very different impression. Here’s an Arbonne recruiting document that makes it look quite possible to earn $1,000 a month:
And this document even handily has some monthly compensation ranges for each level:
However, according to their own income disclosure statement, Arbonne’s district managers earn an average of $3,336 a year, or $256 a month. So while their quoted range isn’t a lie, it seems very deceptive to us, choosing to focus only on the top earners in that rank. (The bottom 50 District Managers earned a far less impressive average of $88 a year).
They also fail to mention the bulk of their reps in these marketing documents (59% of all reps in the US are Independent Consultants). Probably because their average annual income (before expenses) is a paltry $767. Even their top 50 consultants at that rank earned an average of just $7,423 – or $618 a month before expenses.
Their bottom 50 Independent Consultants earned just $25 in 2016 on average – or $2.08 a month before expenses.
And remember, this only counts active consultants who qualified for any commission at all.
In our opinion, these marketing materials are irresponsible. They appear to be selling a viable opportunity, but cherry pick figures from their income disclosure statement. And, as a result, we believe misrepresent the reality for most reps. As this former Canadian Arbonne rep discovered to her cost.
No wonder desperate Arbonne reps resort to tactics like these!
Arbonne’s training also encourages people not to take no for an answer. Here is what reps are supposed to do if someone says they’re not interested in joining the business:
With irresponsible marketing and training materials like we have seen, it’s no wonder then that we hear so many stories of Arbonne reps behaving unethically.
Just look at this exchange between Arbonne reps in which they conspire to find a way to sell their products to a woman who clearly doesn’t need or want them! Seems more than a little like desperation to us.
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Why it’s “normal” to lose friends and family when you join an MLM like Arbonne
Aside from the fact that most participants in MLMs will apparently lose money, one of our biggest problems with them is the cult-like way they seem to brainwash their recruits.
Starting a new business or job doesn’t usually mean severing relationships with people who love and care about you. Unless of course your new ‘opportunity’ is with an MLM like Arbonne.
Because when you join an MLM like Arbonne you’re encouraged to see your friends, family, colleagues and acquaintances as a potential source of income and start badgering them (sorry, approaching them) with “the gift of Arbonne”. (Yes, really.)
Here’s an example of how Arbonne apparently encourages you to make lists of people you know to start bothering:
They even encourage you to get started when you first join by sending a cut and paste message to 30 people you know:
It’s strategies like this (and pretty much every MLM we’ve come across encourages you to do something similar) that lead to those irritating Facebook messages from old friends. It also, in most cases, leads to offending and alienating people who care about you.
So what happens when you mention to your MLM upline that their tried and tested sales tactics are annoying people you know?
The ethical response would be to encourage you to nurture and protect your relationships with your support network (the people who love you and will be there for you even if you don’t make them any money). But often that’s (unsurprisingly) not your upline’s respsone. After all, they need you to be selling in order to meet their own commission targets.
So instead they’ll reframe your friends and family’s doubt as jealousy, or lack of vision or ambition. Much like like this Facebook post from an Arbonne rep:
“You will always have the business you ASK for”
Here’s more evidence of, in our eyes, what looks like irresponsible marketing messages from Arbonne to their reps. Despite the fact that the DSA’s own statistics (of which Arbonne is a member) show that the average MLM rep working more than 10 hours a week only has the potential to earn less than minimum wage when you do the sums, Arbonne confidently tells their reps that “You will always have the business you ASK for!”
As you can see, these documents coach Arbonne reps to
bother ask friends and family with a scripted sales pitch (cynically attempting to make them feel special). And when they get the almost inevitable “no thanks” they’re then encouraged to push further.
And of course, if you ASK then it’s bound to work, right? After all, if you do you’ll always have the business you ASK for according to Arbonne. And if it doesn’t work for you, then what? Surely it must mean that you didn’t ASK enough or properly? Because it can’t be the business that failed; it must be you.
Friends are just “speed bumps” on your road to success
This kind of behaviour is common in abusive relationships and cults, where any kind of critical questioning is discouraged. In the case of MLMs this is possibly because, if reps listen to their friends and family, they may see the (lack of) opportunity for what it is.
Some MLM reps go even further, referring to friends rather charmingly as “speed bumps” and family “caution lights” on your road to success:
The danger here is that, once you have isolated yourself from people who genuinely like and care about you, you have no critical sounding board, and no support network for when your shiny new opportunity turns out to be a dud – as it clearly is for the majority of reps according to MLMs’ own income disclosure statements, like Arbonne’s above, which shows how little reps earn on average.
And with no remaining support system outside your new MLM, you have no choice but to believe the lies you’re fed, and even continue reinvesting and working for free in an opportunity that will never give you the rewards you want or need.
‘Critics are just biased, anonymous bloggers who don’t use facts’
In Arbonne’s training they handle the question about negativity with just one paragraph. And according to them “Bloggers are people who anonymously write negative opinions on the Internet that are biased and not factual”:
Really? Our site isn’t anonymous and we are careful to research our articles thoroughly and use facts like Arbonne’s own training materials and sales figures. And the more facts we uncover, the more we believe Arbonne is, as Robert Fitzpatrick described MLMs so perfectly to us: “A scam presenting itself as a business opportunity.”
Is Arbonne in trouble in the UK?
Something very strange is happening at Arbonne in the UK. Here’s what their entry at Companies House looked like as of April 2020:
As you can see, at that time, their accounts were more than six months overdue. This is serious oversight; the consequences for not meeting your obligations are significant. Arbonne UK would have incurred a fine of £1,500 for late filing of their accounts.
They finally filed their accounts on 23 July 2020, almost 10 months late. And they make interesting reading. Their profitability decreased from a profit of $70,417 in 2017, to a loss of $3,141,901 in 2018:
They also saw a decline in revenue of 10% in the UK. Their cash levels had decreased by $8.9 million to $1.2 million. And their gross profit margin was reduced to 68% from 72%.
And they’ve repeated the same behaviour in 2020. Here’s a a snapshot from their accounts on Companies House in February 2021:
It is very strange that a company as large as Arbonne repeatedly doesn’t comply with the basic legal requirements of operating a limited company in the UK by submitting their accounts on time. And it certainly begs the question whether the company could possibly be struggling.
STILL thinking about joining Arbonne? Here’s what one former rep says
We hope the income disclosure figures – shared by Arbonne themselves – and Robert FitzPatrick’s expert take on them can help you to make an informed decision about whether or not the opportunity they offer is right for you. (Or even whether any ‘income opportunity’ exists for you at all.)
If, after reading this, you are still considering joining Arbonne, we recommend you ask your consultant these four important questions.
If they can’t answer, or the answers don’t satisfy you, we recommend you think very carefully before investing your time and money in a business in which, according to a top MLM expert, the average profit is zero.
And here’s what one former Arbonne rep said of her experience in Arbonne (during which she lost £800 over four months):
“So I have to pay for the Mercedes myself?!”
Watch how Arbonne really works (and how you get the ‘free’ Arbonne Mercedes) in this short video by consumer affairs show The Checkout:
What should you do now?
If you ARE considering joining Arbonne, or any MLM scheme, we highly recommend you read up on how they operate first. Here are some resources that put an alternative point of view to the recruitment messages you may have heard:
- Are MLMs really pyramid schemes? Why you can’t make money selling their products
- The 10 ugly truths MLMs don’t want you to know
- How can you make money with MLM LuLaRoe? Why the sums don’t add up
- Thinking of joining a MLM? Read the truth behind the ‘income opportunity’
- Is Arbonne really as pure and safe as you think?
- Read the results of a study into 11 MLMs
- Directory of MLM information compiled by Botwatch
- Timeless Vie blog
- The case (for and) against MLM – in-depth research into the numbers
- The seven questions to ask to spot a pyramid scheme
- The 10 big lies of MLM schemes
- What’s wrong with multi-level marketing?
Read more income calculations for other MLMs
If you’d like to read more income calculations for MLMs, we recommend looking at these articles:
- How can you make money with LuLaRoe?
- How much money can you really make working for Stella&Dot?
- How much money can you earn with Isagenix?
- How much can you earn with MLM Nu Skin?
- How much money can you really make working for Herbalife?
- How much can you earn with Younique?
- How much money can you earn with MONAT?
- How much money can you make with doTERRA?
Thank you to fellow MLM expert David Brear for putting us in touch with Robert FitzPatrick.
Please note: This is our analysis of information made publicly available by Arbonne. If we have incorrectly interpreted this information, or you work for Arbonne and have factual income disclosure statements that contradict our findings here we would welcome seeing them, and will happily edit this article to reflect. Please note, we do not accept personal experiences from representatives as ‘factual income disclosure statements’.
Photo by Taylor Deas-Melesh