Want to turn blogging into a career? Here’s five ways to do it
You love writing, and would love to turn your passion into paying career that enabled you to work from home. So how do you do it?
The media is full of success stories of bloggers, Instagram stars and YouTubers who have built up an incredible following – and income – doing what they love.
But is it really that easy? For every millionaire blogging sensation there are tens of thousands of blogs that never earn their writers a penny.
However, it IS possible to turn your passion for writing into a career. You just need to know where to start.
Five ways to turn blogging into a career
So if you want to earn a living from your writing, and turn your hobby into a profitable business, here are five ways to begin.
1) Be specific
If you want to actually drive revenue from your blog, you need to be clear about some key things. Like your target audience. And your niche.
Before you start writing and designing your blog you need to know exactly who you’re writing for, and why they should read you. (Use online tools like BuzzSumo to find out what your target audience are sharing right now.)
Once you understand that, you can develop a strategy, plan your blog topics and start attracting the right readers.
2) Mingle in the blogosphere
Once your blog is live, it’s time to start connecting with your fellow bloggers. Seek out, follow and connect on social media with blogs you like – and share their content. And try to get to events for bloggers in your area or nationally.
Not only will you start to grow a network of supportive fellow bloggers who’ll help you to reach their followers, but you’ll also be able to learn from more experienced bloggers who are earning a living from their work. (Use tools like the SEO Moz Toolbar to spot influencers in your industry.)
Trust us, it’s much quicker and less painful to learn from someone else’s mistakes than make them yourself! So grow your network and soak up any wisdom you can.
3) Contribute regularly
Once you start blogging it’s important to create a schedule and stick to it. If you have specific days you’re going to post on, even if you’re a busy mum, make the time for yourself and respect that time.
Even if it’s just once a week, you (and your family) need to see blogging as your career, and working on it as just that – work.
If you ensure that you work consistently and regularly on your blog, you’ll eventually start to see momentum. Readers will come to expect and rely on your blogs coming out regularly, and you’ll build a body of work (and following) that, over time, will start to attract paying brands.
And make sure that, as well as actually writing regularly, you’re consistently working on increasing your skills. As Emily Dunham, creative writer from CareersBooster says:
“Everyone can be a writer, but not everyone can be a good writer. If you want to master the craft of writing content with powerful meaning, make sure to work constantly on your skills and always turn to resources that have credibility.”
4) Develop other skills
While writing may be the most essential blogging skill, it’s also important you hone other talents. For example, your blog will need photos or illustrations.
And yes, you can find plenty of free stock images online, but you’ll be sourcing them from the same places as every other blogger. If you really want to be unique, learn to take your own photos, or develop your own illustrations.
5) Search for blogging positions
If you’re passionate about writing, but just don’t know what to write about yourself or aren’t confident about starting your own blog yet, you can always launch yourself as a freelance writer and apply for a blogging position or look for freelance blog writing jobs.
There are plenty of online platforms for freelance writers to connect with clients looking for their talents, such as Freelance Writing Gigs. You never know, you might actually get to write for your favourite blog!
Turn your hobby into a business
If you love writing, we hope this article has helped inspire you to look for ways to turn your hobby into an income.
If you’d like more practical advice, we recommend reading these articles:
- How to turn your beautiful blog into a profitable business
- The six ingredients of launching a successful blog
- Why you don’t need to be interesting to write a great blog
- 10 things you should never do when starting a blog
- How to write a blog people will want to read
- The birth of a blog – what’s it like to start from scratch?
Eva Winslow is a career advisor and writer from Pittsburgh. She focuses on helping people discover their true calling and achieve their most ambitious career goals. Follow Eva on Twitter.