Seven SEO tips inspired by Taylor Swift

Love to get your website to the top of Google’s charts? Here are seven SEO tips you can learn from singer Taylor Swift.

Since the announcement of her Speak Now (Taylor’s Version) re-recording album, searches for “Speak Now” have skyrocketed. Fans were highly anticipating the release, and Google trends recorded a record high for the term “Speak Now” on July 7, with over 779,000 searches in the past month worldwide.

Taylor Swift knows how to time her announcements and isn’t afraid to use that to her advantage. Rather than announcing it the day before, she announces the re-recording months before her release, increasing audience engagement.

Success in today’s digital marketplace requires a keen understanding of search engine optimisation (SEO). More than just keywords and backlinks, SEO is an evolving science that leverages strategic content, audience engagement, and technical optimisation to rank higher in search engine results.

It should be no surprise that Taylor Swift is a master of these principles. Her techniques translate into a successful SEO strategy as she connects with her audience, creates engaging content, and leverages timing to maximise impact.

To help with leveraging SEO strategies, Jade Pruett, founder of HelloSEO shares seven tips and tricks inspired by Taylor Swift.

1) Understand your audience

Just as Taylor Swift connects deeply with her fans and writes songs that resonate with them, you must understand your target audience. Analyse your audience’s demographics, interests, and online behaviours to guide your content creation and keyword usage.

2) Choose the perfect timing for new releases

Swift strategically drops new songs and albums when her fans least expect, creating anticipation and buzz. The timing of your content release is essential too.

Schedule your posts during peak user activity times to maximise immediate engagement. As Taylor Swift says, “I’ve found time can heal most anything,” and with SEO, the right timing can boost your visibility.

3) Master the art of storytelling

Storytelling is the backbone of Swift’s engaging music. Likewise, craft compelling narratives into your content to captivate your audience and keep them returning for more.

Just like Taylor’s songs, your brand storytelling should be done in a way that makes the user feel like it’s their storey, too.

4) Optimise for mobile

Knowing her fans are predominantly mobile users, Swift’s digital content is mobile-friendly. Google’s algorithms also favour mobile-optimised websites.

Ensure your website is responsive, loads quickly on mobile devices, and offers a user-friendly experience.

5) Remember that quality backlinks matter

In the same way that fans advocate for Swift’s music, quality backlinks from reputable websites act as endorsements of your content, signalling to search engines that your content is credible. Swift’s music resonates most when shared by devoted, genuine fans, and backlinks from high-authority, reputable sites carry more weight than those from lesser-known or low-quality sites.

Taylor’s entire ecosystem is built on shareable content. Just like fans share friendship bracelets at the concert or Taylor’s Tik Tok videos online, making your content as quotable and shareable as possible is a great way to build backlinks and boost your authority.

6) Use Easter eggs to keep engagement high

Swift is famous for hiding Easter eggs in her songs and videos, driving massive engagement as fans look for hidden meanings. I recommend incorporating interesting, valuable elements into your content to keep your audience on your site longer.

7) Track your SEO performance

Like Swift’s approach to her music career, constantly evaluate your progress and adjust your strategies. Use analytics tools to understand what’s working and what isn’t, to refine your strategies and achieve better results.

Follow Taylor Swift’s example, and land an SEO hit

From understanding your audience to creating engaging content, timely releases, and tracking performance, SEO is a powerful tool to master. Remain authentic, understand your audience, and strive for excellence. With these tips, you’re well on your way to SEO success.

HelloSEO focus on subject matter experts and business owners who are ready to get their voices out there. They believe in the power of your mission and help you achieve your goals by boosting your website’s ranking, driving organic traffic, and showcasing your online authority.