How to write SEO-friendly content
Search engine optimization (SEO) is important for everyone running a website to understand and implement. Discover how to write SEO-friendly content.
Many entrepreneurs think that SEO is all about keywords, but the truth is that content encompasses far more than that. If you want to rank on search engines, you need to learn how to write content that’s both attractive to search engines like Google and your target audience.
But how can you do this? If creating excellent pieces of content for your website is your goal, here are some tips on how to write the perfect SEO content.
Understand your goals for SEO and content before you get started
Preparation is key to a great content strategy. Before you begin the writing process, dive deeper into what SEO is and how you can best prepare for the writing process by using SEO content guides. These guides, written by SEO experts, will give you more information about items like keyword research, metadata (URL, title tag, meta description), proper use of backlinks, and implementing other related keywords alongside your target keyword.
Understanding what goes into content marketing is a must if you wish to see your posts in the search results and bring in organic traffic from various search engines.
Once you have a better idea of what it takes to optimize your post, you should also plan ahead by creating a content outline. Your outline should cover all of your main points, supporting data or sources, and give you the layout that you need to write a strong blog post. With both of these items on hand, you’ll be prepared to create the type of content that will attract readers.
Dive deeper into what makes for a perfect (insert content type here)
Whether you’re creating social media copy, copy for your landing pages, or blog posts, understanding what makes high-quality copy or SEO content is what will make or break your experience. If you plan on creating blog posts, for example, you will want to create stellar headlines and subheadings, keep sentences short and informative, and separate your content with bullet points or images.
Following best practices for content creation will help you boost search volume while also entertaining your audience and encouraging them to stay on your website. Writing good content that works for your website takes time, but you’re sure to get it with continued practice and an understanding of what resonates most with your audience.
Give yourself some time to review the piece before you hit publish
Unless you’re on a tight schedule and need to get a piece of content published immediately, it’s best to give yourself some time to walk away from your new piece, take a break, and come back later. Self-editing can often be the most difficult part of the process because we’ve written the content and understand its meaning.
This makes it quite easy for us to skip over minor mistakes in writing or SEO that we may have overlooked. You can also make sure that you’re offering flawless, valuable content by using external tools and plugins to check for things items like grammar mistakes or instances of passive voice. Although editing can feel like even more work than writing, it’s essential to nail it as this is what will draw in potential customers and keep them on your website.
SEO and writing can be both be very hard for business owners relying on online traffic to grow their business. However, like any other aspect of your business, creating a content strategy is what will ultimately determine your success down the road. If you want to craft the perfect SEO-friendly content every time you sit down to write, the guide above will give you the outline to success that you need to hit all of the items on your SEO strategy checklist!