How much can you earn with MLM Tropic Skincare?

Thinking of becoming an Ambassador for MLM Tropic Skincare? Find out how their Success Plan works, and how much you can earn.

So how much money can you earn working as an Ambassador for Tropic Skincare? Before we look at the Tropic opportunity specifically, it’s worth asking a bigger question when evaluating the direct selling marketplace as a whole.

Is the MLM industry dying out?

From what we can tell, the signs aren’t looking good for the MLM industry in general at the moment. In the US, the Federal Trade Commission (FTC) appear to have MLMs in their sight:

  • In 2016 the (FTC) fined MLM Herbalife $200 million, saying that their compensation structure was unfair because it “rewards distributors for recruiting others to join and purchase products in order to advance in the marketing program, rather than in response to actual retail demand for the product”.
  • Earlier this year they went one step further, fining another MLM, Advocare, $150 million (and fining two of their top reps) and banning the company from operating a network marketing business. They also labelled Advocare a “pyramid scheme” and a “scam”.
  • The FTC have also just announced they’re suing MLM Nerium, alleging the company “operates as an illegal pyramid scheme and falsely promises recruits they will achieve financial independence if they join the scheme”.

And the signs are that they may not stop here. Employees from the FTC apparently contacted the producers of the podcast The Dream, to say they were listening to and enjoying the podcast which explores the history and workings of the direct selling industry, and are ‘ready to reassess the way they’ve been handling MLMs’.

And as William Keep, a marketing professor at the College of New Jersey told Forbes:

“The more the FTC successfully demonstrates the ability to prosecute a firm for a pyramid scheme in this industry, the higher the probability that the next firm could be prosecuted. Because they all fundamentally use the same model.”

‘The direct selling industry is in decline’

It’s not just the FTC putting MLMs under the microscope. Truth in Advertising (TINA) recently published an article claiming that the direct selling industry is in decline. They note that the number of companies leaving the Direct Selling Association (DSA) is outpacing the number joining it.

They also observe that cases against MLMs are beginning to stack up. Between 2008 and 2018, the FTC pursued four cases alleging MLMs were pyramid schemes (and as we’ve read above, they’ve since launched more). And between 2017 and 2018, 24 federal class actions were filed against MLMs alleging they were pyramid schemes (seven of these companies were DSA members.)

Over the past three years, a 15% decline in sales volumes averaged by MLM reps has been reported, too. And we’re seeing the fortunes of some long-standing MLMs take a dive. Forever Living UK’s accounts showed a 30% drop in new business in 2018, compared to 2017. And that’s on top of a drop of 64% in 2017 compared to 2016.

In August, Coty announced they were ending their relationship with MLM Younique after just two years, and planned to sell their stake back to the founders again.

There’s an increasing movement against – and awareness about – the MLM industry too. Documentaries like Betting on Zero, the BBC’s Secrets of the Multi-Level Millionaires, and the aforementioned The Dream Podcast have helped take the message mainstream.

And there are a growing number of popular Facebook groups, such as MLM Lies Exposed, dedicated to spreading the word, and offering support for MLM victims. The largest, Sounds Like MLM But Okay, has 142,000 members. The antiMLM Reddit, meanwhile, has over 500k recruits.

Some MLMs try to claim they’re different from the rest

So it’s perhaps not surprising that, in what is becoming an increasingly tainted industry, some companies are attempting to differentiate themselves from their competitors, claiming they’re ‘not like other MLM companies’.

Some companies position themselves as ‘social selling’ or ‘direct selling’ rather than ‘MLM’. But these are usually just other terms for multi-level marketing (MLM), and often when you look behind the scenes these companies are usually no different (and no better) than other MLMs. 

One company who claims they “certainly don’t fit within the ‘MLM’ bracket” are Tropic Skincare. Founded by Susan Ma in 2004 (famously from the TV show The Apprentice), Tropic launched their direct selling platform in 2013

A few weeks ago, Tropic came back on our radar after someone got in touch to ask if they really were ‘different’ and ‘better’ than other MLMs, as their reps were claiming. So we decided to investigate and find out, and a few months ago that is exactly what we did.

What happened when Susie Ma from Tropic contacted us?

If you’ve read any of our investigations into MLMs you will note at the end that we invite the companies to get in touch with us if we have published any inaccuracies.

It’s very important to us that our articles are as honest (and accurate) as possible and we are always happy to speak to the companies. We even met with the Director General of the DSA, and published this article as a result.

And as much as we don’t believe the MLM model works, we’re prepared to be proved wrong. But up to now, no MLM company has ever got in touch to correct any details in our articles, or discuss their business on any level.

That is, until we received an email from Susie Ma, the founder of Tropic. Susie wanted to speak with us about the article, and ask some questions about it. So we had a video call with her.

Unlike our initial impression of the company (and indeed impression of all MLMs) Susie appeared to be open in our call – to the extent that she offered to put us in touch with any Ambassadors, at any level of the company, to get a genuine picture of what it is like, and even to give us access to the Tropic Lounge so we could see all the documents and training Ambassadors have.

Susie also offered to share the results of a survey she was conducting with her Ambassadors.

Over the past few weeks we’ve spoken to a number of Tropic Ambassadors, explored the Tropic Lounge, reviewed their training materials and guidelines, and viewed their survey. As a result, you’re now viewing an edited version of our original article.

In order for it to make sense, we’ve kept some of our initial text and calculations, but added explanations and corrections from Tropic underneath.

There’s very little information publicly available about the Tropic opportunity

When we first attempted to research Tropic, we could find little information about becoming a Tropic Ambassador (their name for their reps). And this was a red flag to us.

Yes you can find their Ambassadors enthusiastically touting how amazing their company and opportunity is on online forums, but they don’t actually divulge any details. Instead they ask you to contact them (or they’ll send you a link to a product catalogue). 

This is a classic MLM tactic, and usually used because they don’t want factual information that can be analysed, compared and challenged easily available. And they certainly don’t want to give you something you can take to family and friends and ask their advice before joining. (And risk being talked out of.)

Instead, MLMs want to control the conversation – and information – and be able to engage in a 121 sales pitch in order to maximise their chances of signing you up. 

What do Tropic say about this?

When we asked Tropic why their business plan was not publicly available this was their explanation:

“We don’t tend to share our success plan publicly as it can be misconstrued. 

“MLM companies in the US have to share their success plan publicly by law, however this law is not in place in the UK. It’s important to note that many other MLMs (such as Arbonne) are international, which is why they publicise theirs.

“As 90% of our Ambassadors are at Ambassador level and aren’t building businesses, we don’t feel it is relevant to share publicly. We don’t feel it’s a responsible move to share earning promises; as a product-based business, the last thing we want is for Ambassadors to quit their jobs when they join and put all their eggs in one basket with Tropic.

“It’s far more responsible for Ambassadors to join with the focus of sharing products with friends and family, then decide if they want to build a business further down the line.

“We find that this grows organically, which is why we don’t make our success plan publicly available on our website etc – it just isn’t relevant to most, and we feel it could be taken out of context or misunderstood.”

We examined the Tropic Skincare Success Plan

For our initial investigation into Tropic we were able to obtain a copy of the Tropic Skincare Success Plan. This is what it looks like:

There are a few things that stand out to us. Firstly, like Acti Labs, they use actual currency, rather than a points system (such as ‘PV’) so you can see exactly how much their Ambassadors need to sell (or buy) to remain active.

Also, looking at the plan without explanation (as we did initially when writing our article), it appears to show many similarities with other MLM business plans – namely in the requirement of a monthly sales volume, and the encouragement to build a team through recruitment-tied incentives. It even has a car plan – all red flags for a ‘business as usual’ MLM it seemed.

What do Tropic say about this?

When we spoke to Susie, one of the first issues we discussed was the monthly sales requirement to remain active, as appeared on the plan. However, Susie was adamant that there is no sales target unless you want to actively build a business.

Here’s what Tropic says on the issue:

“We don’t give our Ambassadors sales targets in order to be an Ambassador, these figures are what Ambassadors opt-in to if they want to build a business.

“We understand how you originally concluded a bottom level Ambassador is required to sell £250 to be on the system by just looking at the table from the Success Plan. However, to be a registered Ambassador on the system requires £0 monthly sales.

“To stay on the system as an Ambassador, you simply need to have placed an order of any amount over £0 within a 12 month period. We offer products at £5 RRP so to the Ambassador, that would be one order of £3.50 needed to stay on the system in a 12 month period.

“‘Active’ Ambassador is a phrase that collects together a group of Ambassadors who are achieving £250+ sales within a calendar month. This ‘Active’ title is used for title promotion criteria for titles above ‘Ambassador’ and for optional incentives throughout the year. 

“Above Ambassador, to promote to another level, we have a standard Personal Sales amount to encourage leading by example so that our leaders are doing their own sales. The £500 does not rise as the title progresses since the time the leaders have to devote to Personal Sales is spent elsewhere in their team through training and support.”

Why is a monthly sales target so important?

We know from interviewing former reps from other MLM companies that reaching sales targets isn’t easy.

In most MLMs, monthly sales quotas (even if applied over a rolling period) are imposed on their reps, often with pressure from their upline, from day one. And several former MLM reps from other compares have told us that it is active minimum sales requirements that have led them into debt. 

They tell us that it’s just not possible to sell what are usually expensive products in the quantities needed every month to make the targets regularly. And that, to maintain their active status, they’ve purchased products themselves, believing they’ll be able to sell them later. 

One of the biggest complaints about MLMs is that the reps are the real customers as a result. Even a Black Status Younique Presenter – their top rank – admitted that she personally purchased her own minimum sales requirement to stay active.

The problem is that this debt often accumulates. One month rolls into another, and by the time reps leave their MLM they often have boxes of unsold products in their spare rooms and garages.

So in our opinion it’s good news that Tropic have no monthly sales targets to remain active and earn commissions, and certainly sets them apart from other MLMs we’ve investigated.

We found Tropic products for sale on eBay

Because most MLMs use minimum sales targets to encourage reps to purchase products, you’ll often find former (and current) reps trying to offload their excess stock on sites like eBay – something that MLM companies forbid.

And indeed, when we initially investigated Tropic, we found 697 Tropic products listed on eBay:

Our assumption was that, given the cost of Tropic products these were unlikely to be end users – members of the public who had bought them at retail price for personal use. And instead they were more likely to be listed by former Tropic Ambassadors trying to offload stock they’d bought to hit their targets.

However, Susie Ma pointed out that many non-MLM companies also had significant stock advertised for sale by consumers on eBay.

On further investigation, we could see she was right. Ren Skincare (a company that is around the same size as Tropic), for example, had 1,650 listings at the time of writing, Elizabeth Arden 12,407, and L’Occitane 7,078 – all dwarfing Tropic’s numbers.

Tropic also clarified that:

“Many products on eBay appearing on a ‘Tropic Skincare search’ are also not Tropic products, but rather other products with the word “Tropic” in the same such as  Dr Botanicals Tropical Invigorating Cream. Or Hawaiian Tropic. At time of writing there are only 127 Tropic skincare products for sale on eBay.”

What do Tropic say?

Susie was very emphatic that Tropic do NOT endorse or encourage ‘garage qualifying’ (buying product personally just to remain active). Their term and conditions clearly state that Ambassadors are not to hold any more than 20 items at stock at any time. And to avoid them incurring debt, Tropic have a buy back policy:

“We are more than happy to refund any excess stock an Ambassador may have to ensure they never lose money, especially through products.

“As our survey showed, 97% of Ambassadors understand that orders should be placed to fulfil genuine customer orders and not to hold stock, as per our T&Cs.

“Our business model partly came about because we wanted our products to be freshly made and not held as stock in shops. By achieving this business goal, we continue to make fresh products in house with sell by dates and therefore further discourage Ambassadors holding stock.”

Tropic discourages Ambassadors from holding stock

Here is an excerpt from the Tropic T&Cs confirming that the company does not encourage Ambassadors to personally purchase stock – nor encourage their downline to do so:

“TSC [Tropic Skin Care] do not advocate or encourage Ambassadors to hold unsold stock. Ambassadors should also not encourage other Ambassadors to hold stock for personal gain. Ambassador TSC product purchases should be made to fulfil genuine customer orders.”

They clearly state there is a 20 piece stock limit in their T&Cs too:

“Where the Ambassador would benefit from holdingsome items of stock for their business (for example, when doing events) then the Ambassador mayhold up to twenty (20) items of an individual TSC product and/or TSC product collection SKUs as stockfor sale at any one time. Stock of TSC products needs to be passed onto customers or used within 1 month of purchase.”

Tropic’s recent survey also confirmed that their Ambassadors are aware of this policy:

In our original article, we showed photos from an Ambassador appearing to show over £500 worth of stock they were trying to sell – seemingly confirming our suspicions that Tropic encourage Ambassadors to meet sales targets. But when we spoke to Susie she was genuinely surprised by this, and asked if we’d give her the name of the Ambassador.

She stressed that it was not to get them in trouble, but if an Ambassador was personally purchasing stock over the limit, she wanted to speak to them about it, as it wasn’t good business practice for the Ambassador or company.

The Ambassador later contacted us (Susie had personally called them) and explained the reason for the photos – and satisfied us that there was a simple explanation for them.

To date, we have seen no other evidence that Tropic Ambassadors are personally buying stock in excess of the limit stated in the T&Cs.

Do Tropic Ambassadors get a ‘free’ car?

It also worried us to see a car plan on the Tropic Success Plan. While it doesn’t have details on their specific car plan, we know how the ‘free car’ plan works in every other MLM we’ve investigated.

Namely, this is that you need to maintain your rank to keep the benefit. And you’ll probably need to lease the car yourself, and simply receive a bonus payment from your company towards it every month you qualify at your rank. 

Of course, this places a considerable amount of pressure on you to maintain your rank. And what happens if, one month, one of your two managers says she’s thinking of quitting? Or you or your team don’t quite make the required sales?

If you miss your target on most MLM car plans you lose your car payment that month. But with the lease in your name, you still need to find the money to cover it.

In this circumstance, we’d imagine you may feel the pressure to push your team, and possibly even make purchases yourself to get you over the line. (As incredible as this sounds, we know from speaking to former reps from other companies that this happens in MLMs.)

What do Tropic say?

Tropic have since clarified with us that their ‘car plan’ is very different:

“We have no affiliation with any car manufacturers or dealerships, and have never promoted Ambassadors signing up for a car lease as part of Tropic. 

“This is language leftover from the early days of Direct Selling, and we used it as it’s familiar to those with experience in this industry, but we do recognise that this can be confusing, so we have updated this language as part of our Success Plan revamp launching later this year and it will be re-named ‘Executive Personal Bonus’ so it reflects the ability to allocate this bonus to whatever our Ambassador wants.

“It was originally named ‘Car Bonus’ as Ambassadors usually use it to contribute to travel costs when they go and meet other Ambassadors as part of managing their team, as many sales workers would do in any business.”

Does Tropic’s Success Plan reward recruitment over personal sales?

While we didn’t have all the small print of their business structure, Tropic’s Success Plan did enable us to make some estimations of what Ambassadors need to sell in order to remain active and make money in our initial investigation. Here’s what we concluded from their Success Plan:

As with other MLMs, it appears that the structure is stacked to reward recruitment, not personal retail sales to the general public.

As you can see from the Success Plan, the minimum sales requirement for the bottom Tropic rank (Active Ambassadors) appears to be £250 a month. This rises to £500 for the next rank up (Senior Ambassadors), but doesn’t rise any higher.

So every rank above Senior Ambassador has the same personal sales requirement of £500 a month. 

Surely if Tropic were rewarding you on personal retail sales to the public, they’d set higher sales targets for the more senior ranks? And reward and promote you for your personal sales?

But the only requirement that DOES rise with the ranks is the number of active Ambassadors you have personally sponsored, qualified frontline managers under you, and your team sales. And these are ALL directly related to the people you have recruited under you (and the people they recruit). 

What do Tropic say?

Here’s what Tropic say about their Success Plan in response to the above:

“The Success Plan is shared with Ambassadors to encourage growth no matter how they want to build their businesses.

“The Personal Commission Bonus shown in the Success Plan is the main focus for over 90% of our family and this document shows how we reward the love of sharing the products. You can get up to 35% commission on your sales without welcoming a single person to Tropic as part of your team. 

“Yes, there are extra bonuses for building a team because they reflect the effort and time that would be invested in welcoming, training and supporting a team. You can do very well on Personal Sales alone but as with any business, for it to be taken to the next level, it must expand and that involves more people.

“Above Ambassador, to promote to another level, we have a standard Personal Sales amount to encourage leading by example so that our leaders are doing their own sales. The £500 does not rise as the title progresses since the time the leaders have to devote to Personal Sales is spent elsewhere in their team through training and support. 

“As you move through the Success Plan you are still encouraged to focus on sales since the Personal Sales Bonus of up to 35% is offered at all levels.” 

How easy is it to earn money from personal sales alone in Tropic?

To highlight just how important personal retail sales are in MLMs, here’s what Andrew Smith, Director of the FTC’s Bureau of Consumer Protection says of the differentiation between MLMs and pyramid schemes:

“Participants in legitimate multi-level marketing companies earn money based on actual sales to real customers, rather than recruitment. But pyramid schemes depend on recruitment of new participants to pay out to existing participants, meaning that the vast majority of participants will ultimately lose money.”

It’s also worth noting, again, that the FTC recently fined former MLM Advocare for being “a pyramid scheme” and a “scam” because, among other reasons, it “rewarded distributors not for selling product but for recruiting other distributors to spend large sums of money pursuing the business opportunity.”

So how easy is it to earn money from retail sales alone in Tropic? Here are some examples of what you’ll earn from monthly sales – calculated in our initial article:

Here’s what we calculate Active Ambassadors can earn a month from personal retail sales:

  • If you sell the minimum (£250) you’ll make £62.50 a month.
  • If you sell £1,000 of products you’ll make £280 a month.
  • If you sell £2,000 of products you’ll make £630 a month.
  • If you sell £4,000 of products you’ll make £1,000 a month.
  • If you sell £8,000 of products you’ll make £2,800 a month.

And here’s what we calculate Senior Ambassadors and above can earn a month from personal retail sales:

  • If you sell the minimum (£500) you’ll make £132.50 a month.
  • If you sell £1,000 of products you’ll make £280 a month.
  • If you sell £2,000 of products you’ll make £630 a month.
  • If you sell £4,000 of products you’ll make £1,400 a month.
  • If you sell £8,000 of products you’ll make £2,800 a month.

What do Tropic say?

Here’s Tropic’s comment on our calculations above:

“It needs to be made clear that these earnings are based solely on Personal Sales. 

“Also, as already clarified, the £250 is not a required minimum, and you have missed out the Personal Sales Bonus amount:

  • If you sell £250 (the average Pamper value for a 2 hour Pamper) you’ll make £62.50 a month.
  • If you sell £4,000 of products you’ll make £1,400 a month.

“Also at Manager levels, you earn more on sales.”

And here’s what they say in response to our calculations for Senior Ambassador sales:

“It needs to be made clear that these earnings are based solely on Personal Sales. This info is correct based on the sales we encourage an Ambassador as Senior level to aim for should they wish to build a business.”

How much can you earn with Tropic Skincare from sales and recruitment?

So let’s get down to the big question: how much money can you earn with Tropic Skincare – from both personal retail sales and recruitment? Here’s what we calculated in our original investigation:

Let’s start with your own personal sales. If you’re an Active Ambassador, and you meet the minimum requirement of £250 a month in sales, you’ll make just £62.50 in commission, according to their Success Plan. And if you’re every rank above and make the minimum £500 in personal sales, you’ll earn £125 a month, plus £7.50 Personal Sales Bonus. 

If you’re a Tropic Manager and above, you also earn commission on your central team. This is 4% on minimum sales of £4,000, which works out at £160 if you just scrape the minimum. 

You also earn a Team Mentor Bonus of 3% commission on your personally sponsored Ambassador sales – and for Managers and above you need a minimum of five personally sponsored Ambassadors.

If these five just make their £250 monthly quota, you’ll earn a total of £37.50. And if they each need to make the £500 minimum, you’ll earn £75.

So what does this add up to? If you and all your team make just the minimum qualifying requirements, we calculate you’ll earn the following:

  • Your personal sales commission = £125
  • Your Central Team Bonus = £160
  • Your Team Mentor Bonus = £37.50
  • Your total monthly earnings from Tropic = £322.50

What do Tropic say?

Tropic state that the math examples used here are not a representation of how they believe potential earnings should be shared.

They say that being an Ambassador is dependent on the individual and in this article, full-time working hours have been used as a measure but with no requirement for hours worked at Tropic, these examples are not reflective of how their Ambassadors build their businesses.

Tropic’s longer response to our calculations above is as follows:

“We have reviewed the earnings and wish to share two examples of monthly earning for a Manager based on the same averages (average Pamper sales of £250 and an average Pamper time of two hours). Here the hours worked are key as these earnings are not at 40 hours a week. 

Example 1

In this example the Manager, who is more skilled at selling and used to taking in higher Personal Sales, makes up the majority of the £4,000 Central Team Sales:

  • MGR Personal Sales = £2,750 (avg 22 hours work)
  • Team Members = £250 each (avg 2 hours work each)
  • MGR earnings = £866.25 Personal Sales + £160 Central Team Bonus + £37.50 Team Mentor bonus = £1,063.75 total for just over half a week’s work making it £48.35 an hour.

Team Member each = £62.50 for 2 hours work making it £31.25 an hour.

Example 2

In this example the Manager, who has decided to dedicate their time to supporting their team and helping them achieve their own business goals has done their £500 and then works with their team to make up the rest of the £4,000 Central Team Sales:

  • MGR Personal Sales = £500 (avg 2 hours work)
  • Team Members = £700 each (avg 5.6 hours work each)
  • MGR earnings = £132.50 Personal Sales + £160 Central Team Bonus + £105 Team Mentor bonus = = £397.50 total for 2 hours work making it £198.75 an hour.

Team Member each= £185.50 for 5.6 hours work making it £33.13 an hour.

We estimate how much the top senior ranking Ambassadors earn

We also looked at how much Tropic’s senior ranking Ambassadors could be earning in our initial investigation:

Let’s say you qualified for the largest Personal Sales Bonus (10%) because you personally sold £4,000 of products that month. And your personally sponsored Ambassadors were all Senior Ambassadors and above, with a £500 minimum sales requirement. What would your earnings from Tropic look like then?

Here’s what we estimate, based on their Success Plan:

  • Your personal sales commission = £1,000
  • Your Central Team Bonus = £160
  • Your Team Mentor Bonus = £75
  • Your Personal Sales Bonus = £400
  • Your total monthly earnings from Tropic = £1,635

This equates to just £377 a week, or £75 a working day. If your working day was eight hours, that would give you an income (before expenses) of £9.43 an hour.

To compare again, the minimum wage in the UK is £8.21 an hour. And if you work for an employer you also get benefits like holiday, sick pay and legal employment rights – something that MLM recruits don’t enjoy.

And to earn this estimated £75 a day, you’d need to be one of the senior ranking Ambassadors earning their top sales bonus, having personally sold £4,000 of products in a single month.  

What do Tropic say?

Again, Tropic have clarified our calculations:

“The example is correct but again the hours have not been considered to the conclusion needs tweaking:To earn this money, you will have worked 32 hours (based on average Pamper sales of £250 and an average Pamper time of 2 hours) therefore your hourly rate would be £51.09.”

Do the top rank of Tropic need to oversee the equivalent of £1.2 million of sales a year?

And finally, we estimated how many Ambassadors could make it to the top of Tropic:

If you are in the top three ranks of Tropic Skincare (Executive Manager, Platinum Executive Manager and Diamond Executive Manager) you also have a very hefty monthly Entitled Generation Sales quota. 

If you’re an Executive Manager, it appears that your team needs to make £25,000 of sales a month. If you’re a Platinum Executive Manager it’s £50,000, and if you’re a Diamond Executive Manager it’s £100,000. 

£100,000 of sales in a month equates to £1.2 million a year. That’s a significant responsibility to maintain. And how many people can possibly be running teams making that amount, given that Tropic’s entire net income in 2018 was just £22.5 million?

The answer is 18 people.

This just demonstrates how impossible it is for the vast majority of Ambassadors ever to come anywhere near that rank, in our opinion. 

What do Tropic say?

In response to the above, Tropic say:

“This discounts the fact that Diamonds can sit in each other’s teams. So if you make £10, and you sit in my team, I count your £10 too. So the same money is counted multiple times for commission payouts. 

“Our £22.5million turnover is not based on RRP which is what Ambassadors commissions are based upon. It’s based on after the 25% commission – remember we don’t get the full RRP! It’s also key to note here that we actually have 114 Ambassadors in Executive titles and above in the business.

“And it’s worth noting that 43% of our RRP sales is paid out to Ambassadors every month.”

Is Tropic a ‘different’ type of MLM?

We need to be clear that our stance on the MLM industry as a whole hasn’t changed. But there are a few things that give Tropic’s claims they are a different MLM credibility for us:

  • We can see from their Tropic Lounge that they actively discourage typical poor MLM practices like ‘garage qualifying’ and income claims.
  • Their products are genuinely unique and high quality. Many of the Ambassadors we spoke to had been customers for months or years before they joined the company.
  • Their ‘car plan’ is a standalone bonus scheme that doesn’t tie Ambassadors into a lease in their name, and therefore place pressure on them to maintain their rank and sales.
  • They really do seem to care about their Ambassadors, and want to build a fair and ethical business. They have taken a considerable amount of time to speak to us, and have appeared to be as open as possible – sharing their training materials, T&Cs and research.

It’s also worth sharing some key points from their research that seems to confirm that their Ambassadors are well-informed and happy with Tropic:

  • 82.7% of Ambassadors who responded to the survey don’t rely on Tropic as a sole income, working in some way outside of their Tropic business
  • 68.8% said that sharing Tropic’s purpose and products was most important to them (only 22.2% said boosting their earnings was most important).
  • 49.9% of Ambassadors who responded spend less than five hours per week on their Tropic business, and a further 27.2% less than 10. hours a week.
  • The above statistic ties in with their earnings – 52.7% said they earned less than £100 a month before tax, and 28.2% between £100 and £300.
  • 59.6% said their Tropic earnings were what they expected or more than they expected.
  • 73.8% said they understood their earning potential and their expectations were managed.
  • The average satisfaction rating as a Tropic Ambassador was 4.3 (out of a possible top score of 5).
  • When asked how likely they were to recommend being a Tropic Ambassador to a friend, their average rating was 8.1 (out of 10).

(68.4% of those who responded to the survey were from those holding an Ambassador title.)

Photo by Sarah Comeau 

As always, if we have made any mistakes in this article we welcome clarification from Tropic and will amend accordingly.