How can AI help you with EEAT and give your SEO a boost?
Do you use AI to help generate online content? Worried how it might impact your SEO? Find out how AI can actually help with EEAT.
AI is becoming an increasingly popular content creation tool. This has led many people to wonder whether it affects the fundamentals of EEAT – so much so that Google searches for “EEAT SEO” have increased 632% this past week worldwide.
Used properly, AI can enhance your ability to better align with search engines and their ranking factors. But how should you best be using it?
Jade Pruett, SEO Specialist and Founder of HelloSEO, shares her insights on why AI doesn’t have to affect EEAT and how it can actually help improve your rankings.
What is EEAT?
EEAT is an acronym that stands for:
- Experience
- Expertise
- Authoritativeness
- Trustworthiness
Google uses EEAT to evaluate content. And while it is not a ranking factor of its search algorithm, it is a component of Google’s Search Quality Rater Guidelines which are used to determine the quality of a webpage, especially when it comes to topics that directly impact or help people with their health, finance, or safety.
It’s worth noting that EEAT used to be just EAT, but Google added the extra E for experience to give weight to first hand experience.
How can AI help with EEAT?
Here’s how AI can help you with EEAT.
Experience
When a user visits a website, they should have an experience that is easy to follow, loads fast, looks nice, and, most importantly, helps the user attain what they wanted in the first place. That is how Google ranks experience.
AI is a great tool and, when used correctly, can help improve users’ experience. For example, fixing technical issues like broken links and slow load times enhances the user experience, making the site more user-friendly. AI automates the process of auditing a site for technical issues that can affect SEO Rankings.
Expertise
Google looks for websites with a strong knowledge or skill in their specific niche, recognizing them as experts based on qualifications and content relevance. Trend analysis, especially with the use of AI, helps identify behaviours that can assist users in staying ahead of trends and competitors.
Similarly, users can use AI for content optimization. As long as individuals understand what types of content perform well in their industry and identify relevant keywords and topics, they can create content that truly matters to their audience.
Using AI can streamline the process, making it easier and faster to develop content. As always, though, it is best practice to perform human edits to ensure that the content produced is accurate and beneficial to the target audience.
Authoritativeness
Google considers the quality and quantity of links pointing to and from websites to measure their authoritativeness. It also considers endorsements and the influence it has in its field.
AI algorithms can identify high-quality backlink opportunities and analyse users’ existing link profile to ensure it contributes to the Google EEAT guidelines for authoritativeness.
Trustworthiness
Google uses accurate and transparent information, a secure connection, and positive reviews from those who visit a website to evaluate its trustworthiness.
AI tools help regularly monitor the security and privacy of the site. This helps make sure that it is up to Google’s standards in regard to trustworthiness.
Let AI help with your SEO and content marketing
Embracing AI during such uncertain times can benefit users in the long run. Rather than fighting it, they can use it to their advantage and not only combine their knowledge with AI but use both to become a powerhouse for content marketing strategies.
HelloSEO focus on subject matter experts and business owners who are ready to get their voices out there. They believe in the power of your mission and help you achieve your goals by boosting your website’s ranking, driving organic traffic, and showcasing your online authority.
