Seven of the best practices for building a robust Twitter presence from scratch in 2022

Ready to grow your Twitter following and engagement but don’t know where to start? Here are seven of the best practices to use in 2022.

Twitter is still an effective marketing avenue for businesses. For example, Freelancers can gain more clients, and big movie studios can generate a lot of buzz for an upcoming film.

Despite its positives, building up a large Twitter audience from scratch isn’t easy but extremely possible.

Seven ways to build a large Twitter presence from scratch

Exposing your small business to a nurturing platform like Twitter can foster a high amount of growth very quickly, but you’ll need the right marketing strategy and the following best practices. Here are seven tactics to try.

1) Analyze your performance metrics

To perfect your Twitter marketing strategy, start analyzing your performance metrics. Access your best and worst-performing Tweets to identify what your audience is interested in. With this data, you can refine your content and search for topics your followers want to interact with.

2) Identify your Twitter growth goals

When learning how to grow active users for your social media profiles, you must stay away from common mistakes. One major mistake is forgetting to set a meaningful goal. When you set your goal, you can identify meaningful metrics and assess if your strategy is bringing in results.

Whether you want to increase traffic, raise brand awareness, or improve engagement, make sure you align your content with your objectives. Keep in mind that a core part of any growth strategy relies on quality content, so pay attention to what your audience likes to read or share.

3) Optimize your Twitter profile page

A simple Twitter handle filled with relevant keywords will make it easier for your audience to find and interact with you. Make sure your author bio explains how you solve your customers’ pain points. For example, a copywriter could say, “I help clients save time and increase conversions.”

4) Curate content that stands out

Your business should post on Twitter 3-6 times per day, but once per day is the bare minimum. Short, punchy, or humorous Tweets perform better than links to long-form content. However, that doesn’t mean you should invest in content marketing strategies that include shared content. 

At the same time, you should limit the third-party content you publish. You could dilute your brand’s messaging if you accidentally share content from a source that isn’t credible or in line with your values. Ask your marketing team to vet a source before sharing their content.

5) Run a survey or poll once a month

To encourage audience engagement, run a Twitter poll once a month (or once a week, if you post frequently). Present two clear options that make it easy for viewers to scan and select a choice. It’s a good idea to use polls to gain insight into your audience and consumer trends.

6) Include hashtags and calls to action

Hashtags, especially if they’re campaign specific, can increase your Twitter profile’s visibility. But first, you need to search for industry-specific conversations to reinforce your campaigns. You can use tools like Hashtagify to track and choose the right hashtags for your target audience.

Once you do, consider the types of calls to action you’ll use. On Twitter, it’s common for creators to ask followers for a share, but you want to go beyond that. For example, you can ask your followers to download the content from your landing page or sign up for your email newsletter.

7) Schedule posts a day (or more) ahead of time

Business owners wear many hats, and it’s easy to forget if you’ve posted your content on social media at the right time. If you keep missing the perfect time to post, use a reliable social media management tool that allows you to drag and drop Tweets into specific time slots or dates.