Seven marketing tips for tradeswomen
In the world of brick and mortar, where the hum of power tools and the smell of freshly cut timber pervade the atmosphere, the presence of women is often underrepresented.
This discrepancy can pose unique challenges, particularly for tradeswomen striving to carve out their niche in a predominantly male industry.
However, armed with the right marketing strategies, these industrious women can confidently command their presence in the trade industry and bring about a much-needed change. Here are seven marketing tips that will help.
1) Cut through the noise with tradesman marketing
In the midst of countless generic ads from faceless corporations, a tradeswoman’s approach can bring a breath of fresh air. This is where ‘tradesman marketing‘ enters the scene but with a spin. Traditionally, it’s designed for a male-dominated audience, but tweaking the angle to cater to the unique strengths and perspectives of tradeswomen can be transformative.
Emphasising your exceptional customer service, attention to detail, and even your unique status as a woman in the trade can distinguish your business in a crowded marketplace.
2) Show your expertise
To conquer the scepticism that may arise due to gender biases, demonstrating your prowess is paramount. Social media channels like Instagram and YouTube are perfect platforms to showcase your craftsmanship and hard work. Live demonstrations, before-and-after pictures, and mini-tutorials not only display your competence but also help to educate your audience, building a sense of trust and reliability.
3) Use personal branding to be authentic, be you
Creating a personal brand that reflects who you are is an important aspect of marketing. Tradeswomen can use their unique identity to connect with potential clients on a personal level. Sharing stories, experiences, and challenges overcome in your career can engage and inspire your audience.
These personal touches humanise your brand, making you more relatable and memorable in a sea of generic trade businesses.
4) Build a network – it’s all about connections
Networking is key in any industry, and the trades are no exception. Joining local business groups, participating in community projects, and collaborating with complementary businesses can help tradeswomen to gain visibility and credibility. Remember, people tend to recommend businesses they know and trust, so every connection you make is a potential referral source.
5) Make word-of-mouth your secret weapon
In the trades, nothing is as powerful as word-of-mouth recommendations. Satisfied customers can be your greatest advocates. Encourage your clients to leave reviews on social platforms and your website. These testimonials can greatly enhance your reputation and give prospective clients confidence in your abilities.
6) Leverage technology
Digital tools can be a godsend for tradeswomen seeking to establish their brand. From creating a professional website that reflects your brand to leveraging Search Engine Optimisation (SEO) techniques to increase your online visibility, technology offers numerous ways to reach your target market.
Furthermore, online booking and payment systems can streamline your business, making it more efficient and user-friendly for your customers.
7) Put customer service at the heart of your business
Lastly, but most importantly, your customer service can set you apart. Being respectful, attentive, and delivering quality service not only earns you repeat business but also creates a positive customer experience that people will want to share. And in the end, these positive experiences translate into more customers and a thriving business.
The road for tradeswomen might not be a smooth one. However, the obstacles encountered are not insurmountable, and overcoming them can provide a distinct competitive edge. It’s all about showcasing your expertise, connecting with your audience, and leveraging the right tools. These savvy marketing strategies can empower tradeswomen to make their mark in the industry, creating a more diverse, inclusive, and balanced field for everyone.
