Five techniques and tools to boost your marketing strategy

Want to boost your marketing strategy? Read this guide to discover five actionable strategies and specialized tools you can harness to elevate your marketing. 

Gaining traction for your brand in a competitive industry can be challenging. That’s why an effective marketing strategy is crucial.

In this guide, I’ll share five tactics and tools you can utilize to boost your marketing strategy. From improving customer experience to leveraging email marketing, you’ll discover some fundamental techniques that can elevate your marketing game.

Without further ado, let’s dive into the strategies and tools.

1) Elevate your SEO strategy

Local SEO can enhance your business’ online visibility in local searches, attracting nearby customers and driving targeted traffic. Utilize this strategy by optimizing your website, creating a Google My Business profile, and consistently managing online reviews and local directory listings.

Optimize your website by first conducting thorough keyword research using the right tool. Semrush is an effective tool you can utilize for your keyword research. If you’re new to the platform, this detailed review by Attrock is a good starting point to discover the tool’s capabilities. 

After identifying high-volume, low-difficulty keywords, strategically incorporate them into your content to boost your website’s rankings. If you’re completely new to SEO, be sure to explore these SEO tips for beginners.

2) Embrace video marketing

Video captures attention uniquely, whether showcasing product demos, providing tutorials, or weaving compelling stories. This is one of the several reasons video content outperforms written content.

Want to start utilizing video to boost your marketing strategy? Here are four helpful tips:

  • Create compelling storytelling videos that resonate with your audience’s interests.
  • Utilize a tool like StreamYard for live streams, enabling real-time interactions and discussions with your audience.
  • Share customer testimonials and case studies through videos.
  • Combine tools like Canva and Adobe Premiere Pro to create video ads for social media platforms to reach a broader audience.

3) Build your personal brand on social media

There are several reasons why you should build your personal brand on social media as a business owner. Here are three key ones:

  • It enhances your credibility and trustworthiness by humanizing your brand.
  • It expands your network, creating opportunities for partnerships and collaborations.
  • It empowers you to control your online narrative, ensuring a positive image and reputation.

Want to build a personal brand to boost your marketing strategy? Here’s how to do it:

While you may naturally be drawn to Instagram when building your personal brand, also consider a business-centered platform like LinkedIn. 

When you build a personal brand on LinkedIn, you get the opportunity to connect with industry peers, build relationships with potential clients, and establish yourself as a go-to resource in your field.

4) Leverage email marketing

Email marketing can enhance your marketing strategy by providing a personalized and effective means of directly engaging with your customers.

With emails, you can:

  • Reach your audience directly in their inbox
  • Engage your audience through informative content and updates
  • Improve your eCommerce marketing and boost sales by promoting products, providing discounts, and encouraging repeat purchases.

Email marketing is a powerful driver of revenue and conversions. It enables you to showcase your products or services and provide exclusive deals.

Furthermore, using advanced segmentation and automation in tools like HubSpot and ActiveCampaign, you can send highly targeted messages, increasing the likelihood of recipients taking desired actions.

5) Enhance customer experience

Enhancing customer experience is crucial because it fosters customer loyalty, increasing their likelihood to return and spend more. 

Additionally, satisfied customers are more likely to recommend your business to others, helping build a positive reputation and attract new customers.

Here are three techniques for enhancing customer experience to boost your marketing strategy:

  • Improve User Experience (UX): A user-friendly interface boosts engagement and conversions. Conduct CRO audits and use tools like Adobe XD for intuitive design.
  • Streamline Processes: Simplify interactions, reduce wait times, and ensure a seamless experience.
  • Provide Excellent Customer Service: Use efficient customer service tool such as Zendesk that provide desk ticketing, live chat, VOIP and other services. Additionally, to make your contact information memorable and reinforce your brand identity, find the best vanity number that aligns with your business name or service offerings.

Bonus tip: Use AI video

You can also explore AI video creator solutions like Synthesia, which leverages artificial intelligence to generate personalized video content efficiently, saving time and resources while maintaining creativity and quality.

Put these techniques into action

In this guide, I’ve shared five essential techniques and tools to boost your marketing strategy. 

These aren’t mere options, but they are the keys to enhancing your marketing game. Implementing them can boost engagement, conversions, and your brand presence. 

Now, it’s time to put these techniques into action. Experiment, measure, and adapt to find your unique winning formula.

Reena Aggarwal is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With over 10 years of sales and operations experience in the field of e-commerce and digital marketing, she is an industry expert.