Five email marketing hacks every freelancer should be aware of
Freelancing has become more popular in recent years – especially among younger professionals. If you’re new to freelancing (or have been doing it for a while) here are five email marketing hacks you need to know.
As a freelancer you need to build a reputation, and ensure you remain in contact (and front of mind) with people who may need your services, Or recommend you to people who do.
And one way to remain in contact with people is by using good marketing strategies. Finding and retaining clients is the core of freelancing, and marketing will help you maintain your presence and gain more clients in the future.
From increasing your sales through a well-designed website to making sure you brand yourself, there are many things you, as a freelancer, can do to promote your business. And email marketing is a powerful way you can maintain a connection with your clients.
Five email marketing hacks every freelancer should be aware of
If you are a freelancer, you understand how much your current and potential clients mean to you. Whatever the field you are working in, gathering new people around you is what will set your brand apart from others. Of course, there are also other things that you can do, which we will talk about in this article.
You can also use different tools for promoting your freelancing business. If you are in the marketing world, you understand how much it matters how you present yourself to others. More importantly, when freelancing, this will play a big role in how many clients you gather and what type of clients you attract. So, today we will talk about:
- Promoting your products or content via email marketing
- Building higher rates on your website
- Newsletters can help you get clients
- Promoting your brand
- Emails help you build presence
1) Promoting your products or content via email marketing
The first thing email marketing can help you with is promoting your own products or content. Many freelancers will usually work in content-creating fields and email marketing can help promote them. Furthermore, even if you, as a freelancer, create various products, email marketing is still as efficient.
Because you constantly communicate with clients and customers, you will be able to promote each new project you work on. More importantly, sending commercial messages to a large group of people is easier with proper tools, like AWeber. That way, you will always be able to promote your projects to people that are interested in them. Moreover, it can also help you gain new followers or customers.
2) Building higher rates on your website
Your website should be the go-to place for all of your customers or clients. On this website, you want to gather all the information and content one might find useful when searching your brand. Luckily, email marketing offers great ways to increase rates on your website.
By sharing new content or projects via email marketing, you will soon see the results through your website traffic. The main reason why this is one of the most efficient email marketing hacks every freelancer should be aware of is that it can help you build engagement rates, conversion rates, and overall website traffic.
Each of these metrics determines how well your brand expands and stays relative. By simply incorporating a CTA button in your email, you can create a big difference.
3) Using newsletters to gain new clients
Newsletters are a great way of informing your current clients and customers about the changes in your business or brand. Furthermore, they are a great way of attracting new clients that can help your brand grow.
By simply allowing potential clients to have a peak in what goes on in your brand, you increase your chances of landing a new project or client. Furthermore, newsletters are considered very professional. Therefore, they will aid you in improving your brand recognition, as well as helping you expand to new horizons.
Even if a certain partner does not feel the need to hire you right now, these newsletters can easily help them remember you when they do need someone like you. So, make sure to create high-quality content in your emails.
4) Promoting your brand via email marketing
Granted, you probably already know that email marketing serves as a great platform to spread the word out about your brand. However, did you know that email marketing is still one of the most efficient ways to promote something? Furthermore, email marketing has the highest ROI (Return of Investment) rate than any other method.
For instance, for each $1 you spend on this marketing, you get around $44 in return. Now, this means that not only will you be able to create profits from it, but you will also be promoting your brand in the best light possible.
By simply incorporating your brand logo or creating unique ways to communicate with people, you can help your brand stand out. After all, this is exactly what freelancing is about. Utilizing platforms and your personal skills to expand and popularize your own brand.
5) Emails help you build presence
Finally, we have to talk about your brand presence. Branding allows you to create a name for yourself. Not only can it help you gather new clients or customers, but it can also allow you to attract the interest of investors or companies that might want to create partnerships with you.
Because of this, branding, in general, is one of the best email marketing hacks every freelancer should be aware of because it allows you to constantly find new ways to evolve. Whether you require new clients, projects, investors, or partners, branding via email will help you reach your goal. All it takes is targeting the right audience and personalizing your emails.
Of course, this means that you would have to differentiate the B2B (Business-to-Business) and B2C (Business-To-Customer) emails and make the most out of them. Adapting to each audience you target will help you separate your brand from others and help you climb up the ladder.
