Why your small business needs to be active on social media

As a small business owner, you must take advantage of all the advertising and marketing tools at your disposal.

Not only can it help you to grow your customer base, but it ensures you can stay competitive and go toe-to-toe with the bigger companies in the industry. But for all the marketing efforts you have embraced, if you’re not giving social media its fair share of attention, you’re missing out on some potentially great returns.

Here’s a look at why your small business needs to be active on social media.

It’s all about brand awareness

There are plenty of good and solid reasons for a small business to use social media, but increasing brand awareness is at the top of the list. Small businesses don’t have the same advertising budgets as large ones, so competing in the traditional forms of marketing such as print, television and radio ads just isn’t practical. Social media evens the playing field, giving small businesses the same opportunities as large companies to build brand awareness.

Recognize the current trends of consumers

Let’s face it, social media is something just about everyone with a smart device uses. If you want a way to connect with potential consumers and recognize the trends happening right now, social media is where it’s at. But just how much time do people spend on social media? Statistics show that it’s 2.5 hours per day. This time is spread across a variety of social media platforms, so businesses mustn’t just focus on one.

Use social media to increase website traffic

Another tip is to use social media accounts to drive visitors to the company website and thereby increase traffic. You can include links to blogs, products, news releases, new product information and more. 

Put a face to your brand

Customers often view businesses as faceless entities, but social media can alter that impression as well. By responding to comments and questions on the social media account, you can give a face to the brand. It’s a level of customer service that is often missing in these busy times and can make a huge difference in terms of how they perceive the company.

Call on the professionals to assist with social media

Dipping your toes into the world of social media isn’t something you want to mess up, as your efforts need to be flawless from the start. This is why it’s a good idea to use a digital marketing agency that has experience with social media, understanding what works and what resonates with audiences. 

One of the key elements in using social media is consistent posting, which may not be something you have the time or people power for. Offloading these tasks to a digital marketing agency means you can focus on other just as important tasks.

If you own a small business that hasn’t yet discovered the many benefits of harnessing social media, it’s time to give it a closer look and get on board.