Video marketing: the all-in-one guide to using YouTube for business
Love to get more learn more about video marketing? Here’s an all-in-one guide to using YouTube for business.
Since its launch, YouTube has been successfully gained almost over 50 million active subscribers, and the number is growing every single day.
In this guide, we’ll explore some of the tips and tricks that you need to learn in the field of online business marketing if you are planning to start a career in video making on YouTube – or you simply want to improve your video marketing skills for your own business.
YouTube works with multiple marketing teams and advertising agencies to run the website smoothly. For content creators, YouTube not only allows the marketing agencies to promote their products, but also provides equal opportunities to earn some cash by getting engaged with agencies directly. So, let’s begin!
1) Creating a channel for business
To start a career in YouTube business marketing, the first thing you will need is a business account. A business account is slightly different from a regular YouTube account, and provides various options and alternatives to help your business or brand have its own presence.
Creating a business account for YouTube is very simple. All you need is to make an Id in Google using separate credentials than your regular account, which is quick and will cost you nothing. (Keeping your personal and business accounts separate will also make it much easier, and less confusing, for you to manage.)
The next step is to create a channel for YouTube. Go to YouTube and click on “My Channel” on the top right corner of the screen. You will see an option called “use a business name” click on the option and sign in with all your credentials and you are good to go. You can also customize your channel according to your business needs.
2) Create a positive impression
To create a great impression, make sure that your channel looks enticing to the viewers you want to attract, and reflects your brand’s look and feel, and values. Edit and optimize your profile as much as you can. Your page is the first thing that the viewers will see, so try to give it a professional look.
As a content creator, you will be posting videos regularly to manage your business. So make sure you use all the YouTube Add-ons and features effectively such as playlists, cover image, profile picture, trailers, etc. A clean, unique profile or display will help you to get recognized easily by your ideal viewers. Write a proper description in the “about” section. Be as brief as possible.
You can also create a logo art of your own for your business channel and use a short trailer or intro video of a few seconds to give your audience a hint about what your channel shares and who it’s for.
To grab your viewers’ attention, you need a playlist. It should have all the videos created by you in an organized fashion. Additionally, viewers now have the option to download video playlists for convenient offline viewing through third party apps. There are various video making tools available online that you can use to create your videos and trailers so that people can watch them directly from your page.
3) Let your creativity take over
It is important that you are creative when marketing online, as using only ads without proper video content won’t generate much interest or revenue. There are many channels on YouTube using online marketing by making daily videos and blogs, so you’ll need to do something special to stand out among your competition.
If you want to climb to the top of the YouTube recommendation rankings then you’ll need to be specific about your content and the type of viewers you want to attract. Either create your own scripts to make videos or use Google Trends, which will show you the latest topics that are trending.
People love to see new, genuine and unique content more than a regular YouTube video. Create attractive and catchy thumbnails like recent topics, hot news, how-to tutorials, etc, which will entice viewers to click on your channel.
4) Unlock keywords
Keywords are commonly searched words that you type in the search engine, which provides YouTube with an algorithm to look for the contents and information about your channel to increase your visibility amongst your competitors.
The specific words you use in your channel helps YouTube recommend your page to viewers to find relevant content in the fastest way possible. So put specific, highly-searched keywords either in descriptions, playlists, “about” sections to get recognized and boost your channel rankings to stay ahead in the curve.
5) Consider the viewing experience
One of the most important things you need to get right on YouTube is how your content looks. Make sure the quality of your videos that you are uploading is top-notch, which should at least support 1080p resolution at 60 frames with decent sound quality.
YouTube works differently than the rest of social video streaming websites. YouTube also helps in promoting your channel if your videos are exceeding watch time, i.e., the average time viewers are spending on your videos so that views can be calculated.
Create a playlist in your channel so that viewers spend longer watching all your content. Another way to generate more views on your channel is to add Youtube end screen templates. These are slides that appear at the end of a video lasting for 5-20 seconds. You can add video links of others or yours, promote sponsored products or external websites to increase traffic.
6) Interact with your viewers regularly
Interacting with your viewers and audience is an excellent way not only to get feedback to improve your content, but also to find the type of content that is most appealing to your viewers.
When you start creating content that is as per the liking of your followers, you will automatically acquire more likes, and your followers will grow. You’ll also find it easier to grow a loyal and engaged following if they feel that they have a relationship with you – so take the time to respond to comments.
Ask your audience to promote your channel too, or put links of your channel to the platforms which are gaining popularity lately.
7) Use ads and analytic tools
Studies show that videos tend to gain more of an audience than blogs. A video can easily provide much more information than written content in a shorter time. They can also evoke an emotional connection more easily too.
No wonder then that so many websites and brands are using video marketing to grow and promote to their audience.
YouTube also allows you to put ads on videos of others too. You can allow ads on your channel by using Google Ad words after signing up for free. Set up a Google analytic tool to see the engagement of your audience with your channel such as location, watch behaviour, ad revenues, etc.
8) Monetize your channel
One of the most important things for a successful channel is to monetize your videos. Sponsorship can help your videos earn you money. To take this route, create a Partner Verified Account or sign in to websites that host or provide opportunities to content creators.
You can mention names and brand directly, or slip mentions into the conversation, put links, or show a short demonstration to your audiences which can entice them to buy the products.
Show the product on the screen wherever you can or make a separate review video on why the use of this product is worthwhile.
There’s no one strategy for success
If you want to use YouTube for your business, there is no single strategy. You need good insights about the kind of content that works for your audience (and the kind that doesn’t).
If you follow the strategies mentioned above, you’ll be off to a good start. Keep making changes and additions to your content regularly to keep people hooked – the more you do it, the better you’ll get at video marketing, and the more you’ll enjoy it!
