Useful tips to elevate your brand
Successful branding is key to differentiating your company from its competitors and is an important way to establish trust and build loyalty among your customers.
Here are three strategies you can implement today to boost your brand recognition. We’ve also included some real-world examples to show you how these tactics work in the wild!
1) Strategic partnerships
Collaborating with other brands or influencers can be a powerful way to expand reach and reinforce brand messaging. This is commonly seen in the entertainment industry. For example, many leading online casinos feature games from top providers who have effectively leveraged strategic partnerships to enhance their brand presence.
By teaming up with popular entertainment franchises like Deal or No Deal, Blueprint has allowed people to play exciting online slots featuring iconic elements from the popular game show. These partnerships not only attract fans of the franchises but also help to differentiate the provider’s games from those of its competitors, strengthening its brand.
2) Consistent branding
To ensure customers can clearly identify your brand with a particular message or set of values, your messaging needs to be consistent. Every customer interaction should reinforce your brand’s values and personality. Apple’s minimalist design aesthetic and emphasis on innovation are displayed across all its products and marketing materials.
From the sleek packaging to the user-friendly interface of its devices, every aspect of the Apple experience reflects the brand’s core principles, which are to make the best products possible and positively impact people’s lives.
Coca-Cola has maintained a consistent brand image for over a century. The company’s red-and-white logo and iconic glass bottle are instantly recognisable around the world. Thanks to constant and well-designed advertising campaigns based around happiness and togetherness, people continue to associate Coca-Cola with fun, adventure, and a great time.
3) Authentic storytelling
Brands that can articulate their values, mission, and history compellingly are more likely to resonate with their target audience. Take TOMS Shoes, for example. Founded in 2006 by Blake Mycoskie, TOMS pioneered the “One for One” business model, promising to donate a pair of shoes to a child in need for every pair purchased.
This powerful narrative is easy for consumers to digest, is unique compared to other shoe companies, and appeals to socially conscious buyers who want to make a positive impact with their purchases.
Patagonia is another brand that stands out as being authentic. The outdoor clothing company has built its brand around environmental activism and sustainability. Through initiatives like “Worn Wear,” which promotes repairing and reusing clothing to reduce waste, Patagonia shows messaging about caring about the planet isn’t just talk. This authenticity is why Patagonia has such a loyal base of environmentally conscious buyers.
If you combine well-planned strategic partnerships with authentic storytelling and keep your message consistent, then there is no limit to what you can do with your brand. Remember to check out what successful companies are doing with their brand, businesses like Patagonia, Apple, and Coca-Cola are always ahead of the curve and are a great source of inspiration!
