Tips for marketing your brand on Instagram
Love to spread the word about what you do on social media? Discover tips to help you market your brand on Instagram.
If you’re looking to market your brand on Instagram, you’re in luck. Instagram is a great platform for digital marketing, and it offers a lot of opportunities for brands to connect with their target audience. Join us as we discuss eight tips that will help you market your brand on Instagram effectively.
Need help with digital marketing?
Digital marketing is the process of using digital channels to promote or market products or services to target audiences. The main goal of any marketing technique is to reach more people in a way that is cost-effective and efficient. There are many digital channels that can be used for marketing, including email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising.
The current social platforms that you can market your brand are Facebook, Twitter, LinkedIn, and of course – Instagram. You can use any digital marketing strategies on these platforms to reach your target audience.
However, each platform is different and should be used accordingly. When it comes to Instagram marketing, brands can use hashtags, influencers, geotagging, and other strategies to reach their target audience.
How digital marketing can help your business
This is because these generations are the most active users of social media, and they are also the most likely to follow brands on Instagram. If you want to reach these generations, then you need to be on Instagram. While digital marketing is not limited to these platforms, these are the most common ones that are used by brands and businesses.
For example, LinkedIn is a great platform for B-to-B marketing, while Facebook is better for B-to-C marketing. Instagram is a great platform for both B-to-B and B-to-C marketing, but it is especially effective for reaching millennials and Gen Zers.
Why Instagram marketing is important for your business
Instagram is one of the most popular social media platforms with over one billion monthly active users. It’s a great platform for brands to connect with their target audience and build relationships. Additionally, Instagram offers a variety of features that can be used for marketing tools, such as stories, live videos, IGTV, and shoppable posts.
For these tips we’ve gathered business owners to offer us their digital marketing tips, let’s explore them:
Make the most of user-generated content
One digital marketing tip that all businesses should use is user-generated content (UGC). UGC is any form of content, such as a photo or video, that is created by a user and not by the brand. Nick King, CEO of Vint agrees saying “UGC is a great way to build trust and credibility with your target audience, as it shows that you’re not just a faceless brand – you’re a real person with real customers.”
Additionally, UGC is a great way to get free content for your Instagram page. All you need to do is search for relevant hashtags, such as #mybrand, and you’ll see a ton of UGC that you can use on your page.
Encourage engagement with questions and contests
Another digital marketing tip is to encourage engagement with your target audience. This can be done by asking questions in your posts and running contests. Asking questions is a great way to start a conversation with your followers and get to know them better.
“Encouraging engagement with questions and contests is a great way to connect with your target audience and get to know them better. It’s also a great way to get free content for your Instagram page.” – Phillip Montalvo, Azuna Director of Marketing.
It’s also another way to get feedback from your target audience. Running contests also encourage engagement. Contests are a fun and easy way for followers to interact with your brand. They’re also a great way to generate leads and grow your email list.
Create relationships with influencers
A digital marketing tip that is often overlooked is using influencers. Influencer marketing is when you partner with an influencer (someone with a large following on social media) to promote your brand.
This can often be done by having the influencer post about your brand. You can also offer payment, product, or by giving them a discount code to share with their followers. Influencer marketing is a great way to reach a larger audience and build brand awareness.
“Creating relationships with influencers is a great way to promote your brand long term. By building trust with these influencers, you can ensure that your brand is being promoted to a high-quality audience.” – Cole Steverson, Hybrid2Go COO
Post content regularly
Another digital marketing tip that is often overlooked is posting regularly. This may seem like common sense, but it’s important to post content on a regular basis. If you want to connect with your audience on Instagram, it’s important to post content consistently.
“Posting regularly is one of the most important digital marketing tips for our Instagram success. If you want to connect with your target audience, it’s important to post content regularly.” – Nirav Sheth, Anatta CEO
If you’re not posting regularly, your page will be less likely to show up in the Instagram algorithm. This means that your content will be less likely to be seen by your target audience. Additionally, if you’re not posting regularly, your followers are likely to forget about your brand. If you want to stay top-of-mind, it’s important to post content on a regular basis.
Use hashtags strategically
A digital marketing tip that is often overlooked is using hashtags strategically. Hashtags are a great way to reach a larger audience and get your content seen by more people. However, it’s important to use them wisely.
“If you use too many hashtags, your content will look spammy and you’ll be less likely to get engagement from your ideal customer,” says the Director of Communications, Gia Jurosky of Rose Skin Co. Additionally, make sure to use relevant hashtags that are related to your brand.
Monitor your analytics
A digital marketing tip that is often overlooked is monitoring your analytics. It’s important to track your progress and see how your content is performing. Instagram offers a built-in analytics tool that allows you to see how many people have seen your content, how many people have engaged with your content, and what time of day your content is performing the best. Make sure to check your analytics regularly so you can see what’s working and what’s not.
“It’s important for brands and businesses to monitor their analytics so they can track the ROI of their digital marketing efforts. By tracking your progress, you can see what’s working and what’s not. This will allow you to adjust your digital marketing strategy accordingly.” – Gigi Ji, Kokolu Head of Brand & Business Development.
Use stories, IGTV, and current platform features
A digital marketing tip that is often overlooked is using stories, IGTV, and current platform features. At AdQuick, Lina Miranda, VP of Marketing agrees that “The Instagram stories are a great way to connect with our followers on a more personal level. You can use them to show behind-the-scenes content, give sneak peeks of new products, and announce sales and discounts.”
Additionally, IGTV is a great way to show longer-form content. And finally, make sure to use current platform features, such as polls and questions, to encourage engagement with your followers.
Use shoppable posts with geo-tagging
A digital marketing tip that is often overlooked is utilizing shoppable posts with geo-tagging. Geo-tagging is a great way to reach a local audience and promote your products or services. Shoppable posts are a great way to increase sales and conversions. By tagging your products in your posts, you’re making it easier for people to purchase your products.
“The easiest way we’ve increased local business exposure was with location enabled posts. The geo-tagging feature on shared posts by our followers is the best advertising we don’t have to buy.” – Melissa Rhodes, Psychics 1 on 1 CEO
What are some common digital marketing mistakes to avoid?
Now that we’ve gone over some digital marketing tips, let’s discuss some common digital marketing mistakes to avoid.
One digital marketing mistake to avoid is buying followers. Buying followers is a digital marketing mistake that can lead to engagement issues and decreased reach. Additionally, make sure to avoid using bots or fake accounts to engage with your content. This can lead to being banned from Instagram.
Another digital marketing mistake to avoid is posting low-quality content. Finally, make sure to avoid spamming people with too much content or sales pitches. If you do this, you’re likely to lose followers and potential customers.
There are many ways you can market your brand
These are just some of the digital marketing tips that businesses should use when promoting on Instagram. As you can see, there are a lot of ways that can help you market your brand effectively. By following these tips, you will be able to utilize social media and achieve maximum exposure, engagement, and growth.
Photo by Kate Torline