Three women in business to follow in 2024

Looking for career or business inspiration? Here are three successful women in business that are well worth a follow in 2024.

In the dynamic world of business, there are extraordinary individuals who rise above challenges, break barriers, and leave an indelible mark on their respective industries.

The three women we’ll talk about below have defied expectations, shattered glass ceilings, and carved their own paths to success. 

1) Susan Wojcicki

Under Susan Wojcicki’s leadership, YouTube has soared to unprecedented heights, solidifying its position as the go-to platform for video-sharing. With a keen entrepreneurial spirit that manifested early on, Wojcicki has continually defied expectations and shattered glass ceilings. 

Her journey began in her hometown of Palo Alto, California, where she embarked on her first business venture at the tender age of 11, selling spice ropes door-to-door. A natural writer, she honed her skills at the school newspaper before discovering her passion for technology. 

Wojcicki’s path intersected with Larry Page and Sergey Brin, Google’s visionary founders, leading her to play an integral role in the company’s early days. As Google’s 16th employee, she swiftly rose through the ranks, eventually orchestrating the acquisition of YouTube for a staggering $1.65 billion in 2006.

Now, as the CEO of YouTube, Wojcicki has steered the company to astounding success, with revenues reaching a remarkable $29.2 billion in 2022.

2) Jette Nygaard-Andersen

Jette Nygaard-Andersen, a Danish business executive, has made significant strides in the corporate world, cementing her position as a trailblazer in her field. Her career has been marked by notable achievements, including chairing the Danish e-sports team owner Astralis and holding senior roles at Modern Times Group, a prominent Swedish media company, where she dedicated 16 years of her professional life. 

In 2019, she joined Entain, a global powerhouse encompassing renowned casino and sports betting entities, as a non-executive director, showcasing her expertise and commitment to the industry. Entain’s reach extends beyond traditional gambling all over the world, encompassing successful online bingo brands and gaming partnerships in North America.

However, it was in January 2021 that Nygaard-Andersen reached a historic milestone, becoming the first female CEO of a UK-listed betting company, when she assumed the role of chief executive officer at Entain. Her appointment not only shattered glass ceilings but also served as an inspiration to aspiring female leaders in traditionally male-dominated sectors, paving the way for a more diverse future of business.

3) Lynsi Snyder

As the grandchild of In-N-Out’s founders, Harry and Esther Snyder, Lynsi has taken on the responsibility of preserving the brand’s unique qualities. Lynsi’s path to becoming CEO was filled with personal challenges, including struggles with addiction and multiple divorces. However, fuelled by her Christian faith, she found the strength to overcome adversity and uphold the brand’s image of wholesome values reminiscent of the 1950s.

Lynsi’s journey within the company began at a young age, working at an In-N-Out restaurant and gradually learning about different aspects of the business. In 2010, she assumed the role of CEO, leading In-N-Out at the age of 27 when it was already a multi-billion-dollar enterprise with 251 locations and an estimated $550 million in annual sales.

Be inspired by these ground-breaking women

In a world where opportunities are evolving and barriers are being dismantled, the women above stand as beacons of inspiration. Through their unwavering determination, entrepreneurial spirit, and relentless pursuit of excellence, they have achieved remarkable success in their respective fields and paved the way for future generations of women leaders.