Three ways to build your brand
Love to build your business brand and reach more people? Here are three ways.
A brand is an identifying symbol, mark, logo, name, word, or sentence that companies use to distinguish their product from others. A successful business produces a brand that stands out from the crowd.
A brand is seen as one of the company’s most valuable assets. It represents the company’s face, the recognizable logo, slogan, or mark that the public associates with the company. Here are 3 ways to build your brand.
1) Know your audience
Identifying your target audience is one of the most important aspects of branding. If you overlook this step, the rest of your brand-building strategy will suffer.
It is naïve to think that your product or service will appeal to everyone on the planet. Knowing your audience helps you figure out what content and messages people care about.
Once you have an idea of what to say, knowing your audience also dictates the appropriate tone and voice to use in your marketing. A target audience can be segregated from a market based on needs, income, location, trends, age, lifestyle, hobbies, occupation, etc.
2) Make sure you have a great website
An attractive and user-friendly website is an essential tool required to build your brand. Design a website with clear, flattering photographs of your products, a logo, and a brand name that is simple but easily fused into a browsing customer’s memory. Include videos and blog which will appeal to the target audience.
Take on board the 70:20:10 marketing rule. 70% of your website’s content should beproven content that supports building your brand or attracting visitors to your site.
20% of content should be exclusive content, which may be more costly or risky but has a bigger potential new audience – for example, ‘viral videos’ or infographics and 10% of the content should be more experimental and test the water with a left or centre new product.
3) Get an unforgettable logo
A well-designed logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the right icon or proper font.
An eye-catching logodemands attention, makes a strong first impression, is the foundation of your brand identity, is memorable, and separates you from the competition. And while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.
Carefully consider colours, tones, fonts, and graphics. Specific colours can invoke different emotions. Blue is regarded as a trustworthy colour; red gives the impression of something being fun, and green indicates that the product or service has an environmental conscience.
The sight of your company logo can evoke feelings and emotions in your customers. These impressions will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.
Because a good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that your company’s name alone might not.