Three ways branded promotional products can help you grow your business
Starting a new business takes a lot of blood, sweat and usually a few tears. And you really, really don’t want that effort to go to waste.
So obviously you’d like your business not just to survive but to thrive, and grow over time. But how can you ensure your business has the potential fir growth – and make it happen?
Here are three ways you can grow your business using promotional products – and one thing you need to bear in mind.
1) They’re an affordable way to promote what you do
Promotional products are one of the most affordable ways to promote your business. And if you’re clever in your choices they can be memorable and enhance your brand reputation and build up your business too.
You don’t need to have deep pockets to invest in promotional products – their real value is in the choice of item, and the messaging accompanying them.
And the easiest place to start when picking a promotional product is what your company does – and what your ideal customer needs, wants and values.
Choose a product that has genuine value for your customers and even better, makes them smile, and you’ll ensure they’ll remember, keep and even use your product. Ensuring that you’re memorable long after meeting.
2) They’ll help you get noticed
Want to stand out from your competition? Invest in branded promotional products. Promotional T-shirt and bags, for example, will give you stand out at an event or on the high street.
Not only will any staff wearing them look more official and get your branding out, but handing them out to potential customers will make you popular too. Who doesn’t love a freebie?
If your products are well designed and of a reasonable quality they’ll also have longevity, ensuring your customers keep and use them – and remember you when they do.
3) They’re more flexible
When it comes to choosing a promotional product, and the messaging on it, the world really is our oyster. Pretty much anything can be branded if you want it done.
And again, promotional products are budget friendly. If you’re strapped for cash, a simple pen or other small, cheap branded item can work well – especially with a clever message on it. And who doesn’t need an extra pen?
If you’re more established and want to make more of an impact, you can invest more in your product choices. If you need to please a small group of valuable clients you can invest a significant amount in a stand-out, branded gift. The only limit really is your imagination.
What return will your promotional products bring you?
It doesn’t matter what promotional variables you choose – there’s one important thing you need to remember. Like all forms or marketing you need to have one eye firmly on your ROI when choosing a promotional item.
Don’t get too carried away in choosing a beautiful product with a witty message. And don’t fall into the trap of choosing something you would like.
It’s important to remember that your promotional products have a job to do – they have to get noticed, make a positive impression and be memorable for your potential or existing customers.
And you need to ensure that, at some point, the money and time you invest in choosing, buying and distributing them will be returned to your business in monetary form of some kind.
Photo by Andrew Neel