Three simple digital strategies to grow your small business

Ready to expand your small business and attract more customers and make more sales? Learn three digital strategies to grow quickly and easily. 

When you own and operate a small business, it’s crucial always to try new things and make moves towards expanding. If you let yourself get into a rut with your business practices, you’ll end up stagnating, and you’ll never make progress towards growing your enterprise and earning more profits.  

Of course, that’s easier said than done. As a business owner, you’re undoubtedly already so busy just trying to stay afloat, let alone reaching for a higher level of success. In that situation, it can be tough to know where to begin when it’s time to push the envelope and expand to your greatest potential.

In this article we share some pointers that can help you get the word out about your commercial enterprise and draw more clients into your points of service.

1) Incorporate search engine optimization into your web content

Search Engine Optimization, also known as SEO, is one of the most critical strategies that businesses great and small are using today to draw in new clients. 

It works by curating web content with relevant keywords used in specific quantities to get your web pages to rank higher on search engine results pages than those of your competitors. Optimizing your website pages leads to more clicks and more traffic, leading to more web users converting to customers.  

You can learn how to do this on your own, or you can hire a local SEO company to write your web content for you. In this case, “local” doesn’t mean the company is nearby but that they help you attract local customers near your business. With the help of an agency, you can get the results you need thanks to the expertise of the professionals. 

2) Launch a social media marketing campaign

Social media marketing is another viral strategy for attracting new customers. With billions of users on various platforms, it would be a waste not to take advantage of such an easy way to distribute information about your business.  

There are several different ways to go about social media marketing. You could run ads on a platform commonly used by members of your target demographic, or you could go so far as to make a deal with the platform to create interactive features promoting your brand. It all depends on what is most practical for your enterprise.

3) Listen to feedback from your clients

Sometimes, the most effective way to expand your business is simply to give your customers what they want. Clients who feel acknowledged and seen will be more likely to return and patronize your establishment again in the future. Plus, if you’re getting the same complaints from many customers, correcting the issues and advertising the changes you’ve made will likely generate more interest in your establishment from new clients as well.

Consider offering a feedback channel for your customers to voice their concerns on your company’s website. However, once you’ve done that, the most important thing is to listen to the feedback and make positive changes per your clients’ wishes. This strategy is more lucrative than you might think, with companies involved in customer feedback initiatives seeing 4 to 8% greater earnings than their competitors. 

How can you grow your small business?

Now that you’ve read our three digital strategies for expanding your small business, you should have a solid plan in place to move forward. Whether you decide to choose your favorite method or use all four in combination, you’ll be on your way to achieving the results you desire. So what are you waiting for? Take the next step toward growing your small business today!

Photo by Annie Spratt