Three reasons you should synch your data from Salesforce to Snowflake

Big data is somewhat of a buzzword in the business world and being able to effectively leverage data is crucial to business success.

Businesses are always searching for more effective data solutions, tools, and resources to achieve their goals. Two popular cloud-based options businesses frequently turn to are Salesforce and Snowflake. Both of these have vastly different functions, but both help improved the relationship between businesses and their customers.

However, both of these tools are somewhat limited on their own and a 360 degree of customers can only be achieved when the power of both of these platforms are combined. Why should you synch your data from one platform to the next when it’s been serving you well? You’ll find out below as we highlight three reasons why you should synch your data from Salesforce to Snowflake. 

What is Salesforce?

Salesforce is a cloud-based suite of Customer Relationship Management (CRM) tools designed to help businesses improve marketing, better engage with their customers, and close sales.

It’s accessible from any device at any time of the day, and touts a pay-as-you-go subscription model. It’s a popular data-based software option for businesses looking to take their relationship with their customers to the next level thanks to reliable real-time updates and live data tracking.

It also features thousands of useful applications that can be easily integrated into Salesforce to get a big-picture view of your data. Salesforce uses an advanced algorithm, which helps businesses fulfill the needs of the customers and capitalize on their data. 

What is Snowflake? 

Snowflake is a cloud-based fully data warehouse that touts high storage capabilities and supports digital infrastructures. Snowflake is popular because of its unique data architecture and data sharing capabilities.

This gives businesses the ability to scale independently, and easily share data in real-time. Businesses only pay for the resources while storage is billed by terabytes stored per month. Another attractive aspect of Snowflake is its ability to address issues commonly found in outdated hardware-based data warehouses such as delays, data transformation problems, and limited scalability.

Snowflake has several different benefits such as seamless data sharing, security, concurrency, high performance, speed, and storage for both structured and semi-structured data. 

Three reasons why you should synch your data from Salesforce to Snowflake

So why should you consider synching your data from Salesforce to Snowflake? Here are three reasons.

1) Better customer engagement 

Seeing a significant uptick in customer engagement is probably one of the biggest reasons a Salesforce Snowflake data synch is worthwhile. Many businesses have thousands if not millions of customers and it’s almost impossible to figure out their individual needs.

Thankfully, a Salesforce Snowflake data synch has helpful functions in this department such as automated action points. This could take the form of a follow-up email gently reminding a customer about an item left in their cart.

Data teams are able to save valuable time and resources, which allows them to allocate their energy to more productive goals. Synching data will help your team become more strategic when it comes to customer interactions, get a better grasp on their behaviors, and develop a deeper understanding of their needs. 

2) You’ll avoid data silos 

The ability to share data with multiple teams is highly important to a business’s success and a Salesforce Snowflake data synch much easier. If you only keep data on Salesforce, you’re severely limiting your team because everyone can’t access the data and communicate effectively.

A Salesforce Snowflake synch gets rid of this problem by essentially creating a universal dashboard, which everyone can access. This increase in accessibility allows teams to become more efficient, carry out tasks as a unit, and get more work done. 

3) Data comprehension 

A high level of data comprehension is another huge reason why you should synch your data from Salesforce to Snowflake. Synching data helps you create data stacks and increase the level of understanding when it comes to comprehending your data. Your teams don’t have to be well versed in coding or educated in data.

Data becomes easy to understand to the point that business leaders are able to save time, take swift action, and make more intelligent decisions. 

Ready to get the most out of your data?

Customer needs are constantly evolving and changing every year, and businesses have to find new ways to meet their needs. This is usually accomplished through a CRM tool such as Snowflake, Salesforce, or Hubspot. All of these have unique functions, but give business leaders a somewhat limited view of their data as well as their customers.

Conducting a Salesforce Snowflake data synch helps you view your data from one central location and give you actionable insight on how to better connect with your customer base. This helps foster better customer engagement, avoid data siloes, and improve data comprehension across the board.

If you wish to get the most out of your data, target the right people, and hope to create the ultimate customer experience, then you should consider synching your data from Salesforce to Snowflake.