This business coach claims to have made £8 million in two years. Is she lying?

Business

A few days ago I saw a post on an anti-MLM forum that piqued my curiosity. An MLM-rep turned business coach was claiming that she’d turned over £8 million in two years.

The ‘evidence’ for this was a photograph of a scrap of paper in which she’d tallied her monthly sales totals, and her word for the fact this was true.

Now, given that I’ve uncovered several lies told by and about this woman when she climbed the ranks of an MLM, I am immediately a little suspicious of any claim she makes. Also, she relies on her brother to help her with her marketing. And this same brother was recently forced to remove marketing he produced for another client with fabricated statistics (which he blamed on a ChatGPT mistake) by the Advertising Standards Authority (ASA). He was named in the ASA report as the ‘Agency’ in the upheld complaint.

So I decided to check whether her claim could be real, or whether she’s using yet more lies to deceive business owners into spending money on her coaching products and programmes.

I am not going to name her, or share details that may identify her, as this article isn’t about demonising one person. Rather I hope it will help people see through the lies of business coaches like her (and there are MANY) and encourage them to do due diligence before paying them any money, or trusting their advice.

I’ve already covered how business coaches use deceptive income claims to lure in victims here: How realistic is it to build a seven figure business? (And why coaches are lying to you)

Ironically, the coach I am investigating in this article was also included in that one too! Let’s now dig deeper into her latest claim.

Has this business coach made over £8 million in sales in two years?

Here’s the Facebook post made by the business coach claiming to have made over £8 million in sales (with any potentially identifying text removed). Prompted, so she says by an alleged complaint to the ASA:

Here are two reasons why I believe this post is lying.

Lie #1: There was no ASA complaint

This business coach claims the post was inspired by an ASA complaint that was not upheld. She also claims that, “I still get reported for stuff now and again.” However, the ASA reports ALL complaints made against a business, include those not upheld. And this is what I find when I search both her and her business name:

If there had been any complaint against her business, whether it was upheld or not, it would have been listed here with a ruling. As you can see though, it appears there has not been a single complaint made against her. Which, I believe, means the entire basis for her Facebook post must be a lie.

So why pretend that she has had a complaint ‘resolved’ by the ASA? In my opinion it is because it implies that the ASA believe her claim of making £8.9 million in sales in two years, giving further weight to the idea that it must be true.

Lie #2: Companies House does not show an £8 million turnover

The second lie, in my opinion, is the incredible £8.99 million in sales she is claiming to have made in just two years. The evidence of which is the scrap of paper shown above.

In her humblebrag Facebook post, she claims that she only added up her sales after being challenged by the ASA. And even now isn’t sure if it’s correct: “I just genuinely have no idea what the exact number is”.

I find it impossible to believe that someone turning over just shy of £9 million in two years doesn’t know how much money they are making. Or has to do the sums on a scrap of paper.

I run a successful business. I don’t turn over anywhere near £7 million pounds a year, but I can tell you right now how much I have made this year to date – not just turnover but actual profit. That’s because I keep proper business books.

I don’t believe anyone making multiple millions of pounds doesn’t use spreadsheets or have accountants managing their money for them. Especially as she is insinuating this scrap of paper is part of the ‘proof’ that convinced the ASA.

But this isn’t the only reason I don’t believe her. The main reason is because her Companies House accounts do not appear to show a business of the size she is claiming.

Her Facebook post says she made those sales in the first two years of her business. Here’s what a search on Companies House for her business shows for those two years:

And here’s why I don’t believe this shows a business turning over £8 million in these two years.

Firstly, she says she made £1.62 million in sales in the first year, but has only £552 in her business bank account. And in year two, she says she made £7.37 million in sales, but has just £62,858 in her bank account at the year end. This doesn’t make sense to me. Where have all the millions gone? Even if she only earned a percentage of those sales in commission, I would expect to see more money.

But this isn’t the most damning evidence for me. The business she was running at this point in time was as a rep for the MLM Forever Living. Here is what the company was turning over in the entire UK for these two years:

According to her scrap of paper, in the second year of business she turned over £7.37 million. However, the entire company turnover that year was just £42.53 million. So, if you were to believe her, in year two of joining the MLM she accounted for 17.33% of all UK sales.

This is simply not possible, especially as she wasn’t even their top performer. As further proof, her bonus cheque for her 2017 sales was just $120,781, whereas the bonus cheque for the UK’s top performer for that year was $756,687.

Even if she tries to claim these are not the correct years, I have found no evidence that she has made the figures she states in sales for any year in business.

I don’t believe she’s turning over millions today, either

Not only do I not believe she was turning over millions of pounds a year as a rep for Forever Living (whose own fortunes have plummeted in the years since), I don’t believe she’s making anywhere near this money today as a business coach, either.

Here’s the last two years’ overview of her accounts published on Companies House:

As you can see, at the end of her financial year in 2024 she had just £1,038 in her business bank account, and in 2025 she had nothing. You can also see the Shareholders’ Funds are in brackets – a minus number. This means that the business owed more than it earned in that year.

I find it very strange that a business coach who claims to know the secrets to a multi-million pound turnover is operating a company that is making a loss on paper.

In short, I personally don’t believe that the claims she is making in her Facebook post are true. In fact, like many business coaches, I believe she is using the underhand virtuous victim signalling tactic in this post to attempt to build trust in her followers.

This is why you should always do due diligence on the claims any business coach makes. And preferably avoid coaches who need to fall back on what I believe are seedy practices and boasts.

Read more about underhand business coach sales tactics

If you’d like to educate yourself further on the underhand practices of unethical business coaches, I recommend you read these articles too: