The top web design trends to capitalize on in 2020
What constitutes a good first impression of a business? A big contender is the design of your website.
Web design in an important way to leave a lasting positive brand impression – especially for an online business – so it’s essential you get this visual representation of your business right. And ensure it looks and functions as well as you’d want it to.
In this article we’ll look at 10 popular web design trends for 2020, and we will look at how you can embrace and use them for your business to attract the right people and make a positive first (and lasting) impression.
1) Minimalism with white space
You can’t go wrong with a simple white space in design. Just take a look at glossy print magazines, where modern minimalism is the go-to style.
The use of white space helps visitors visualize pages and move from one to another with ease, as it optimizes navigation with minimal distractions. Nit also, importantly, helps to serve as a breathing space for readers to rest their eyes, and enhances the level of comprehension as it clearly outlines the relationships between the content pages.
White space can also be used to showcase your website’s hierarchy by emphasizing the most relevant details. That in turn helps your website to become more user-friendly, improving the user experience. Need help finding a company who understands the power of white space? Sortlist can help you to find the Top webdesign firms in Malaysia.
2) Full-page headers
Increasingly popular among cutting edge businesses, one of the top trends for web design in 2020 is full-page headers.
While there is flexibility in the implementation of headers, the most frequently used method is the addition of key text and CTA buttons on the left hand side of the page, with carefully chosen, attention-grabbing images on the right hand side. (The reason for this is that web visitors pay the most attention to the top left corner of a site.)
3) Interactive cursors
Sometimes web designers use playful cursors to give web visitors a more interactive and fun experience. Examples of interactive cursors include changing the shape of the cursor and encoding the cursor with stimulated animations.
These quirky features would reel visitors in as they grab their attention and keep them engaged. A website that captures this essence well is Paolo Fornasier. Thanks to the site’s complex coding, the cursor can cleverly display photos with animation, as well as playing a background piano music while it is being moved along the menu options.
Elements like these can liven up your website, taking it up another level, and make it more engaging and interesting.
4) Dynamic scrolling
Building on the feature of interactive cursors, dynamic scrolling is another modern web design trend that incorporates enhanced features regarding scrolling. In other words, changes can be made to the conventional (and often boring) scrolling by altering the speed for the foreground and background of your site, giving rise to a 3D effect.
Clips can even be added into the background and make it only appear as the user scrolls, working like magic! As you can imagine, this effect would make a brilliant first impression on your web visitors and even encourage them to share your website with their friends and colleagues.
5) Custom illustrations
To add a splash of color and life to your brand and site, it’s a good idea to use illustrations. In 2020, we’re seeing the frequent use of illustrations derived from print publishing and traditional art methods.
To illustrate this better, we recommend you take a look at the works of Alice Lee, a renowned illustrator. She has worked on many popular brands – one example is Airbnb. Her custom illustrations encapsulate a magical theme, alike to a storybook.
With the advanced use of coding, illustrations can now move way beyond the restraints of 2D designs, and 3D illusions are being incorporated. Overall, it deepens and enriches the layers of depth of web design.
Another new trend for 2020 is the use of grids, and having an asymmetric layout. As with the trend with white spaces and the concept of minimalism, a grid layout helps to further optimize the benefits of print layout on your website, as it highlights important images, making your site easy to access while remaining engaging and fresh.
One commonly utilized tool in particular is the CSS Grid Layout, a 2D grid layout system that helps designers to produce complex and responsive layouts. It’s predicted that the grid will remain in place as one of the top trends in web design for 2020.
7) Color trends
Colour palettes are often revisited every year to keep up with the latest trends, and web designers are recommended to experiment with new colors.
In 2020, the new color trend was predicted to be mint and, overall, it would head towards a more muted color scheme. Gradients are also going to continue being in trend, especially as they are effective in targeting a wide range of audiences.
There is also science behind the different colors, as each constitutes various purposes, and is commonly used for particular industries or type of business (or to attract specific audiences). So it’s important to conduct research before deciding on a specific color palette for your brand and company. Overall, we would recommend blue, grey, and teals for cool colors, red and orange for warm colors.
8) Bold fonts
Alternatively, you can play around with fonts to get different looks and feels, particularly bold fonts. One popular font is the San-serif, as the serif fonts have been on the rise in the scene for quite a while now and many believe the vintage style is going to make a strong comeback in branding.
Fonts that are outlined and bolded help to create a clear emphasis and also give a sense of attitude. To understand how this works in practice, just hop over to Startup Lab’s site, and you will see why the bold fonts can add more dimension to simple web design.
The use of bold fonts gives both a bold and professional look, and it easy to use. If you fancy embracing this style, just check that your chosen typeface is appropriate and aligned with your brand and target audience. Any typeface you pick for your website also has to be user-friendly and easy to read with visible text.
9) UX/UI importance
With a heavy emphasis on user experience (also known as UX), web designers should take into consideration the following points:
- Fast page loading
- Less clutter
- Easy to scan SEO content
Meanwhile, user interface (or UI) should be highly intuitive, with features such as:
- Voice-enabled functions
- Image captions
- Video transcriptions
- Fewer distractions
- A balanced motion construction
In simpler terms, to boost UX and UI, your web design should aim to incorporate easy-to-ready text, while remaining aesthetically appealing. Also, web designers should look more into animation software that is mobile responsive, as more and more internet traffic today is driven by mobile devices.
10) Engaging and impactful storytelling
Last but not least, a successful website has to excel in telling stories and conveying their messages effectively to visitors. In order to achieve this, your storytelling has to be engaging and impactful, while highlighting specific goals and illustrate the methods undertaken.
How many of these ideas will you use on your website?
Websites today are an important shop front for your business – whether you actually sell online via it, or whether you use it to support your offline business. So it’s essential you spend the time and thought, and get your web design right. We hope these top web design trends for 2020 have given you some ideas to try.