The psychological impact of color theory in clothing choices

Colour theory is the notion that different colours can have an impact on people’s psychological and mental states.

It is often used by professionals such as interior designers, fashion experts, and now even marketers in order to better understand the influence of certain colours on people’s behaviour and decision-making.

With the assembly of basic knowledge on colour theory, some fashion designers and other professionals are beginning to see how colour influences our decisions when it comes to clothing choices.

What are the psychological impacts of colour theory?

The psychological impacts of colour theory are numerous and can be looked at in several ways. From a psychological standpoint, colours unconsciously affect how we feel, and it can be a useful tool in fashion because it helps us regulate our moods in appropriate attire. 

The way we dress and what outfits we choose is associated with how approachable we are, as well as conveying our identity. To achieve the desired look and feel, fashion designers and other professionals use colour theory to draw people’s attention to the clothes they have made.

The colour wheel of six primary colours is a major tool that can be used to create contrast, combination, and harmony among clothing palettes.

The particular colours chosen in clothing can also deliver cues about certain personalities. For example, cool colours such as blues and greens are thought to represent trusting, obedient, and reliable characteristics. Whereas warm hues like reds and oranges are more likely associated with energetic and passionate personalities.

Neutral colors such as grey and black are often associated with intelligence, sophistication, and status. Colour is also thought to strike an emotional response from viewers.

A further advantage of using color theory in clothing is that it can be used to draw attention to certain features or parts of an outfit. Highlights or accents of certain colours can be used to bring attention to areas of particular interest, such as the face or the style of the clothing. 

Five versatile pieces that are easy to color-mix

There are so many different fabrics and textures that you can play around with, and mix-n-matching different colors together can make a great combination. To make it easier for you, look for fabric pieces that are either one tone or have simple, delicate prints on them. Here are five versatile pieces you should keep in mind.

1) Linen clothing

Linen is a lightweight material that absorbs sweat and moisture, making it perfect for hot days. The fabric of a linen shirt or dress can be mixed with other colors such as blue, white, and black to create unique combinations.  Any linen clothing for women or men offers an excellent color-mixing opportunity.

2) Sweater knits

Knitted sweaters come in all sorts of styles and colors, so when it comes to color-mixing, you have a lot of options. For example, a pastel-colored lightweight sweater can be used to tone down a bold patterned skirt or pants.

3) Neutral-colored jackets

Neutral-colored jackets can be worn with a wide range of colors without looking too busy or loud.  A beige jacket paired with denim jeans and a white t-shirt can look stylish.

4) Denim garments

Denim is a classic fabric that will never go out of style and it comes in countless colors and washes. As with neutral jackets, you can mix and match different denim pieces for a more balanced look.

5) Solid tops and t-shirts

You can’t go wrong with a simple white t-shirt and it is the simplest piece to start off any color-mixing journey. Solid tops and t-shirts in any good color combinations can be a good place to start, as they can easily be combined with other pieces for endless colors and possibilities.

Colour theory is an extremely valuable fashion tool

In conclusion, colour theory is an extremely valuable tool to fashion. The right palette of colours can bring out certain features of the outfit or highlight the overall look and feel of the outfit. Colour theory can be used to regulate moods, draw attention to certain elements, and create unity between pieces.

All of these aspects combine to create an image or statement about the wearer’s identity through clothing. So knowledge of colour theory will continue to be beneficial and can help to produce aesthetically pleasing and interesting clothing designs.