Six tips to get more customers for your home services business

Business

Operating a home service business can be challenging, especially when trying to acquire more customers.

You might spend money on mass advertising, such as billboards, newspapers, magazines, etc., where the ROI is fairly difficult to measure and time-consuming. 

So, what to do? Use the digital approach. 

Digital Marketing offers endless opportunities to grow your business. Using the right digital strategies for your home service business can help you stand ahead of competitors and increase service calls. Sharing information does not necessarily mean you need to act fast. Instead, hire a professional marketing agency like VIE Media to kick-start marketing without any hassle. 

In this article, you will find six useful tips for acquiring more home service business customers. 

1) Create a professional website

A website is the face of your business online. It is often considered the first impression potential customers have of your services. 

Common tips for a user-friendly website:

  • Ensure it’s compatible with web, mobile, and other devices so potential customers can reach you from anywhere. 
  • Highlight your services with descriptions, professional images, motion, and pricing. 
  • Have a blog section that you can use to attract viewers looking for quick fixes to their problems. 
  • Put a clear call to action with the right messaging. 
  • Add client testimonials and reviews to build trust. 
  • Ensure your phone number, email, and contact us form are working properly. A robust, user-friendly website can significantly boost inquiries, keeping your phone buzzing.

2) Optimize for local SEO

    Most home services business owners rely on local customers. They should invest time in improving local SEO rankings or seek professional help as part of their business plan.

    Improve visibility in local searches using these approaches:

    • Add the correct business name, address, phone number, operating hours, and images. 
    • Use local keywords in your website content, such as the best electrician/ best plumber in your city. 
    • Get your business listed on popular business directories like Yelp, Yellow Pages, and Map Quest. 
    • Encourage happy customers to write reviews on the Google page. 

    Ranking high on local SEO makes it easier for customers to identify your business. 

    3) Use social media marketing

      Social media goes well beyond sharing photos and relatable content. Platforms like Facebook, Instagram, and LinkedIn can help you reach potential customers.   

      Some useful points to consider:

      • Social media can work as a great distribution medium for home services businesses.
      • Post before and after comparison pictures of your work. It demonstrates your effort. 
      • Share some easy DIY tips, like five ways to prevent plumbing issues. 
      • Engage with followers by timely responding to their comments and messages.  
      • Posting valuable content builds trust and keeps your business on top of your customer’s minds.

      4) PPC advertising

        PPC ads, like Google search ads, are an effective way to get immediate visibility. When someone searches for a service you offer, your ad appears at the top of the search results.

        Basic points to run a successful PPC campaign:

        • Target high-intent keywords related to your services. 
        • Focus on getting local customers by geographic targeting. 
        • Create completing ad copy with attractive offers. 

        Although PPC is considered to be a little pricey, it can generate high-quality leads, delivering strong ROI. 

        5) Use email marketing

          Email Marketing is an affordable way to nurture leads and retain existing customers. You can send updates about special offers or discounts or remind existing customers about seasonal offerings on selected services. 

          Make sure to use a professional email marketing tool to create attractive emails and track their performance (open and action rates). 

          6) Encourage online reviews 

            Online reviews are crucial for building credibility. Potential customers often check the reviews before they place trust in your services. Prioritize asking happy customers to write reviews on Google, Yelp, Yellow Pages, etc. Send follow-up emails after completing the job and attach a link to write their reviews and feedback. Respond to all reviews, both positive and negative, to show that you value each feedback.  

            Receiving positive reviews will improve your brand reputation and attract more customers. 

            Digital Marketing is a game-changer

            Digital Marketing is a game-changer for home services businesses. Start with a professional website and build a presence on local SEO to make it easy for customers to find you. Simultaneously, keep adopting the best practices discussed above.