Six reasons why your business needs to be on TikTok (and how to use it)

Social media platform TikTok launched for iOS and Android in 2017. Today, over 600million people log on at least once a day. That makes TikTok one of the fastest growing social media platforms of all time.

TikTok’s rapid adoption rate and increasing appeal to tech-savvy digital natives have caught the eye of big and small businesses looking to scale up. In fact, 35% of marketing managers say they’re planning to use TikTok for influencer campaigns in 2021. 

Influencer campaigners are a proven way to reach more customers and increase sales, but how else can TikTok help small enterprises grow fast? ZenBusiness decided to find out. Its researcher looked at data collected from various sources and used it to create a small business guide to using TikTok

The handy infographic walks you through everything you need to know about establishing a presence on TikTok. It shows you how to set up an account, create an ad campaign, manage optimizations, and ensure your messages reach the right people. 

Once you’ve mastered the basics, it’s time to learn how professional marketers use TikTok’s unique features to showcase their company’s products in fun and creative ways. 

For example, TikTok is all about community and collaboration. It means users are interested in what their peers are doing, rather than what the influencers are saying. This has led to a new form of digital marketing called user-generated content. 

User-generated marketing encourages users to create their own content promoting your products. It’s fun, collaborative, and cost-effective. And it’s one of the best ways to make your message go viral. Last year, Converse generated over 50million views by asking loyal fans to customize their old trainers and post them on TikTok with the hashtag #ConverseAllStar. 

And this is just one of the innovative ways TikTok marketers are growing their brands and businesses online. Learn about all the rest in the infographic below.

Photo by Thom Holmes