Seven gym and fitness marketing ideas to grow your business

Love more customers for your gym or fitness business? Here are seven marketing ideas to try.

If you own a gym and fitness business, you need to invest time and resources in marketing. You can’t just put up a sign and wait for people to come in; you need to be proactive and get the word out there that you not only exist but that you’re the best gym around.

However, marketing a gym and fitness business can be tricky. It’s a highly competitive industry. Those who are savvy and strategic with their marketing can succeed.

In this article you’ll discover some ideas on how to market your gym and fitness business to attract more clients. 

1) Use Google My Business and Reserve With Google 

Google My Business is a free tool that allows you to manage your online presence, including your website, on Google Search and Maps. You can use it to control what information shows up when people search for your business on Google.

For example, if someone searches for “gyms in [your city],” your Google My Business listing will appear with your address, phone number, business hours, website, and reviews.

Reserve with Google is a new tool that allows customers to book appointments or classes directly from your Google My Business listing. This is a great way to increase bookings.

2) Create a Facebook page and Instagram business profile

To connect with potential and current customers, you need to create a Facebook page and Instagram Business Profile. You can use these pages to post updates about your business or create events and special offers.

You must include some vital information on your Facebook page, such as your address, phone number, business hours, website, and reviews.

Also, have a call-to-action button that allows visitors to book appointments or classes directly from your Facebook page.

Ensure your social media profiles are up-to-date and complete, as this is often the first place people look to learn more about your business. 

Try to avoid common Instagram promotion mistakes and be consistent with your content.

3) Invest in local SEO

Marketing a martial arts studio or fitness business through local SEO is key to enhancing your online presence. To optimize your website for local SEO, include your city and state in your website’s title tags and meta descriptions. Also, create content about your local community and use local keywords throughout your website.

Don’t forget to include class schedules, pricing, and membership options on your website. This strategy helps your prospects find the information they need when they’re searching for a gym in their area.

3) Generate genuine reviews and testimonials

If you focus on maximizing your customers’ positive reviews and testimonials is an extremely powerful way to market your gym and fitness business.

When potential customers see that others have had a positive experience with your business, they’re more likely to give you a try.

Send follow-up emails or text messages to your customers after they visit your gym to generate reviews. You can also post signs in your gym that encourage customers to leave a review.

Respond to all reviews, both positive and negative. This shows that you’re interested in feedback from your customers and that you’re willing to make changes based on their suggestions.

4) Get involved in the community

One of the best ways to market your gym and fitness business is by involving yourself in the local community. This can be done by sponsoring a local sports team, hosting a charity event, or participating in community events.

When you get involved in the community, you’ll not only be raising awareness for your business but also building goodwill. This can lead to positive word-of-mouth marketing for your business.

5) Offer free trials or discounts

This is a great way to introduce potential customers to your business and give them a taste of what you have to offer.

You can give a free trial for a week or a month. You can also offer discounts for customers who sign up for a yearly membership or referrals.

When you offer free trials and discounts, potential clients have a low-risk way to try out your gym and fitness services. This can lead to more customers and more revenue for your business.

6) Design a user-friendly website

A user-friendly website is essential for any business, but it’s vital for a gym and fitness business. Your website is the first impression potential customers have of your business. Therefore, make sure it’s a good one. Below are a few tips for creating a user-friendly website:

Use clear and concise language: Use language that is easy to understand and free of jargon. 

Make it mobile-friendly: Today, most people use their smartphones to access the internet. Make sure your website is designed for mobile devices.

Include clear calls-to-action: Include calls-to-action on every page of your website. This could be a button that says “Book a Class” or “Sign Up for a Free Trial.”

Start marketing your gym and fitness business

By following the tips above, you’ll be well on your way to successfully marketing your gym and fitness business. Remember to be creative, stay consistent, and always put your customers first. This is the easiest way to build a successful business.

Photo by Meghan Holmes