Seven common mistakes to avoid when buying a domain
Purchasing a domain name might seem like a simple task, but it’s a critical decision that can have long-lasting implications for your brand or business.
Whether you’re launching a startup, creating a personal blog, or building an eCommerce site, your domain is one of the first impressions you’ll make online. Unfortunately, many people make easily avoidable mistakes in this process. Below are seven common errors to watch out for when buying a domain.
1) Failing to research the domain’s history
Just because a domain is available doesn’t mean it’s a clean slate. Domains can have a checkered past, including previous use in spammy or malicious activities. Before purchasing, use tools like the Wayback Machine or domain history checkers to investigate the domain’s background. A poor history can negatively affect SEO and your online reputation.
2) Choosing a name that’s too complicated
Your domain name should be easy to remember, type, and spell. Overly complex or long names are harder for users to recall and more prone to typing errors. Stick with something simple, clear, and brandable. Avoid using hyphens, numbers, or confusing abbreviations unless absolutely necessary.
3) Ignoring trademarks and legal issues
Buying a domain that infringes on a trademark can result in legal trouble and force you to relinquish the domain. Always check for trademark conflicts before purchasing. A quick search on the U.S. Patent and Trademark Office (USPTO) database can save you a lot of hassle down the road.
4) Not thinking long-term
Some buyers register a domain based solely on their current project, only to outgrow it later. Try to choose a name that allows for future growth or potential expansion. Your brand might pivot or evolve, and you don’t want to be stuck with a limiting name that no longer fits your mission.
5) Focusing only on the .com extension
While .com is the most recognizable extension, it’s not your only option. Depending on your brand, industry, or geographic location, alternatives like .net, .co, or even industry-specific extensions (.tech, .design, etc.) might be more suitable. That said, if the .com version is available, securing it alongside other extensions is a smart move.
6) Not using reputable registrars
There are countless places to register a domain, but not all offer the same quality of service. Stick with trusted providers that offer transparent pricing, strong customer support, and easy domain management tools. Reliable domain name services not only make the process smoother but also help safeguard your investment.
7) Forgetting to renew the domain
A surprisingly common error is failing to renew a domain before it expires. Once it lapses, someone else can register it, potentially holding it ransom or using it to compete with you. Set up auto-renewal and ensure your payment details are up to date to avoid this problem.
Make sure you buy the right domain
Buying the right domain is a foundational step in building your digital presence. By steering clear of these common mistakes, you can protect your brand, maintain professionalism, and set yourself up for long-term success online. Take the time to plan ahead—you’ll thank yourself later.
