Nine ways you can use WordPress to maximise your brand’s reach

One of the best tools for attracting new customers is a great WordPress website. Highly customizable and with a seamless interface, the platform has become an essential part of many business’ arsenal of tools.

That said, your WordPress site can only do so much to provide your business with an avenue for publishing content. To make it work in gaining new customers, your site will have to spread its reach and engage the right people wherever they are searching.

So, to help you, let’s take a look at nine crucial tips that can help enhance your brand presence online. 

1) Work on your titles

The first thing users notice is the title of the blog post you’re sharing. So make your title short and to the point to help drive clicks and enhance your business’s search engine authority.

For good measure, always opt for titles that address a specific problem within your industry. If you’re selling financial management software to medical institutions, for example, you could create a blog post with the title “How Clinics Shouldn’t Be Afraid of Using Big Data”.

2) Generate high-value keywords

Keywords are crucial for increasing the searchability of your website content. Without a clear SEO strategy, it’s impossible to attract people who are actively searching for your products.

Keyword research helps you plan the way you create content that people will definitely read. You can use tools such as Google’s Keyword Plannerto look for long-tail keywords that generate high-quality leads.

If you’re pressed for time, you can also visit sites like to find a reputable SEO firm to help you find the right keywords while you focus on other tasks.

3) Use authority sites 

In terms of getting more visits, you may have to publish content elsewhere online. This allows you to amplify your business’s presence and engage people who might find your offers useful.

One strategy is to create content on authority sites with large readerships. This helps you tap large wells of potential clients and generate organic visits to your WordPress site that translate into sales.

Along these lines, you may need to work with a company that specializes in building authority backlinks for SEO and creating quality content that gets the attention of interested buyers.

4) Spread your social media clout 

Social media, without a doubt, helps you boost your brand presence and build a following.

For it to work, however, you will have to choose the type of content you will be sharing and identify the trends that matter to your industry. Audience research is crucial to help you focus on content that has the potential to reach your audience. 

5) Use the right WordPress plugins and get expert help

There are a number of SEO plugins for WordPress that can help you make the most out of your SEO and content marketing activities. Atomic Reach, for instance, provides a smarter way to analyze content and drive conversions.

You will need to work with an experienced WordPress developer to install these plugins and set up all the proper integrations. Doing so should help you optimize your WordPress site for providing better experiences for your audience.

6) Stay informed on new trends

Effective market research can do  wonders when it comes down to planning and distributing each type of content for your WordPress website. After all, you can’t just shoot from the hip and expect to hit your target audience. You need to provide your WordPress campaign with direction and to keep it up to date.

For this, it’s crucial that you learn about the latest and most useful tools and strategies available. You can read blogs, watch videos, and listen to podcasts from influencers like Neil Patel and Gary Vaynerchuk for important tidbits on online marketing.

You also need to gather a lot of marketing intelligence. Analytics definitely adds the most value to any campaign considering that it gives you a deeper insight into the types of content that are relevant and engaging to your audience.

Google Analytics, Buzzsumo, and other analytics platforms should help you stay ahead of everyone else within your market.

7) Make use of social listening

While social listening isn’t a new concept in the world of digital marketing, only a few big businesses invest in this approach to ensuring that their messages get across to their target audiences.

Social listening allows an organization to monitor audience reactions to certain types of content. Gathering and interpreting these reactions is essential for creating effective content marketing plans that get a lot of engagement.

Make sure to check the comments section of the blog posts you share across your social media platforms. You may also need to look at the reviews and social media mentions to know exactly what your audience wants to hear from you so you can start creating shareable and relevant WordPress content.

8) Conduct a link-building campaign

Spreading your brand’s influence across all digital channels is best done by creating backlinks on external sites. The value of backlinks allows you to divert users to your WordPress site, allowing you to expose them content that’s bound to help them decide whether to purchase or not.

Guestposts, of course, are a great way to spread your digital clout, but there are other ways that can help you along these lines, such as creating testimonials, posting on forums, and asking other people or organizations to create backlinks for you.

9) Get external help

When it comes to building your WordPress site with the objective of raising brand awareness and reach, many factors need to be considered. These are best handled by freelancers or offshore web design organizations that specialize in SEO, web development, and digital marketing. That way, your WordPress site will be on its way to growing its client base. 

Using WordPress allows your business to reach out to people who might want to purchase what you have to offer. With the right strategies in mind, you can better align your business with the needs of your market. 

Photo by Igor Miske