Momcozy rolls out its ‘New Year’s First Kiss for Moms’ campaign as an ode to moms’ sacrifice and hard work

As we enter 2023, it’s time to recognize the one person who deserves the first kiss of the New Year: moms.

Momcozy, the top selling wearable breast pump brand in North America, is launching the “New Year’s First Kiss for Moms” campaign to honor the emotional and physical challenges and selfless sacrifices that moms go through during pregnancy and early childhood. 

The campaign was kicked off along with an emotional video featuring the challenges new moms face as well as the brand’s commitment to showing appreciation and care.

Mothers face an array of challenges that can take a toll both physically and mentally. From postpartum depression and lactation issues to the relentless demands of raising a child, moms are under immense pressure.

And it doesn’t stop there. Over 41% of moms are sole or primary breadwinners in their householdaccording to last time the study was conducted in 2019.  That’s why it is so important to ensure that moms have access to resources and support that help them take charge of their mental health and well-being, so they can create a happy home for their families.

“If the New Year is about setting the tone for what’s to come, then there’s no better time to shine a light on the sacrifices that mothers make every day and support their labor with tangible symbols of love and appreciation,” said Daisy, representative at Momcozy.

“That’s why Momcozy is introducing its campaign, to show the sacrifice and difficulties that every mom goes through behind the scenes and to empower new and expectant moms by letting them know that not only are they not alone, but they are truly appreciated.”

Many moms struggle with the demands of early parenthood

Behind every idyllic scene of a baby grasping its mother’s finger, or happy parents holding their baby, is a mom struggling mentally and physically with the unrelenting demands of early motherhood.

Be it the physical struggles that come with breastfeeding and pumping, recovering from pregnancy, or losing one’s personal time and sense of identity, the campaign is a powerful reminder of how much moms sacrifice and how much they deserve recognition for what they do.

As part of the campaign, Momcozy is also sending its own special New Year’s kiss to moms through its New Year’s Gift Box. The box contains a mixture of items, including:

  • 1 S12 Pro Breast Pump
  • 1 Lactation Massager
  • 1 Seamless Support Bra
  • 1 Limited New Year Bag
  • 1 Bamboo Swaddle Blanket
  • 1 Trial Pack of BabyCozy Bouncy Soft Diapers
  • 8 Double Zip Milk Bags

The gift box will be available for a special discounted price of $109.99 (Original price $137.49 USD) from December 20th-27th on Momcozy’s website.

Momcozy is a mom-care brand strives to make mom’s lives easier and more comfortable by providing breast pumps, nursing bras, and other mom-care products throughout their pregnancy and early motherhood.

Thanks to its outstanding products and cost-effective pricing, the brand has been recognized as an Amazon Best Seller numerous times, and has gained the trust of over two million moms throughout North America and Europe.

Momcozy want to provide mothers with support and care

For years, the brand has been dedicated to providing mothers with support and care during pregnancy and childcare. By listening to customer feedback and continually upgrading their products, they strive to give mamas the best experience possible.

Likewise, for two years running in 2021 and 2022, Momcozy has been proud to sponsor Breastfeeding Week activities, enlisting local photographers to spread awareness and support for breastfeeding.

As we roll into the new year, there’s no better time to support all the moms out there with tangible symbols of love and appreciation. Whether you’re a new or soon-to-be mom, or someone close, New Year’s should be a time to remind all mothers that they’re not in this alone, and that they’re part of a community who are all in this together.

Let’s have a toast to all the hard work and selfless sacrifice that moms put into every day, and pledge to make the extra effort to give them the support they need!