Interview with Gemma Perry, the Holiday Family Fixer
Find out what inspired Gemma Perry to launch the Holiday Family Fixer, and help families enjoy a personalised experience that has been tailored to their requirements at a price that is sure to make them smile!
What’s your career background?
I worked for an international relocation company for over 15 years as an account manager, supporting many families and individuals relocating all over the world.
How did your career change after having children?
I quickly realised I wanted to be my own boss and create an income but also wanted to do something that allowed me to be a mum, and have time to spend with my children.
When did you get the idea for the Holiday Family Fixer?
I met my Franchisor, Britt-Marie Monks, while we were on a family holiday. After she had told me her story and about how she had set up The Honeymoon & Holiday Fixer brand, I was desperate to know how I could do this for myself.
When the opportunity presented itself for me to leave my corporate job and start up my own business, I jumped at the chance. That was in November 2019, and I’ve never looked back. Yes, it’s been really tough, but I’ve been lucky enough to have some incredible clients who have been very supportive.
How did you move from idea to actual business?
First I developed a detailed business plan to understand my market capabilities. Once I was clear how to move forward I set up my social media platforms which I have used to generate contacts and spread the word about my business.
What’s your USP?
I offer a dedicated service arranging luxury, bespoke holidays. Having a young family of my own, I decided to specialise in family holidays but I’m always happy to help individuals or couples needing help with their travel plans.
Who’s your target audience?
My main target audience is families – generally I seem to attract professional couples with young children. Having a young family of my own, and wanting a certain bucket list of things when I go away, I know what I’m looking for; value for money, excellent services and activities for all the family to enjoy.
However having said that, I travelled a lot before we had our children and as a result I’m very well versed in all aspects of travelling. Therefore I don’t limit myself just to families and have many clients wanting to do something special like an activity, adventure, or more educational type holiday.
How do you spread the word about what you do?
I regularly post on my social media pages to provide inspiration and ideas for holidays. Distributing leaflets to shops and other places like leisure centres, has helped to spread the word about my business locally. Also, I’ve joined various networking groups, like Women In Business, which has been well worthwhile in terms of meeting like minded people and extending my reach.
What’s been the biggest obstacle you’ve had to overcome?
COVID! The last eighteen months have certainly been a baptism of fire but I am optimistic that travel will pick up again and believe that the experience will stand me in good stead for the future.
And your proudest moment so far?
Since the pandemic hit the UK I have been successful in helping ALL of my clients either get their money refunded, or their holiday bookings moved. This is something I am incredibly proud about and needless to say my clients have been extremely grateful which has made all the hard work worthwhile!
Why is work so important to you?
I love what I do and having happy customers and seeing my business grow makes me feel happy too! Also I want to show my children that you can achieve anything when you put your mind to it.
Who inspires you?
My mum – she has been a self employed beauty therapist for 31 years and worked hard all her life to provide for me. I now try to follow the example she set bringing up my children.
I am 100% there for them and their needs, but at the same time, I strive to ensure they appreciate what they have and understand that anything is possible as long as you are prepared to give it a go! My mum’s hard work and support has helped me get to where I am today and I like to think my girls will benefit in the same way.
How do you balance your business with your family?
I’m a dedicated mum until school drop off and after pick up, however in between, I’m in full on business mode! It is tough trying to manage everything, but I have an incredibly supportive husband who is happy to share the iPad as well as working hard in his career.
What are your three top pieces of advice for someone wanting to do something similar?
- Be comfortable being uncomfortable.
- Trust your gut!
- Be yourself.
Find out more about the Holiday Family Fixer.