How you can build a website that people want to visit

Website design plays a critical role in driving business success in the digital age. But, while this may be a well-known fact, developing a website that accurately reflects your company while also successfully driving sales is considerably more difficult said than done.

This article will go through some of the most important measures to take when creating a website that will attract visitors and enable your company to generate leads.

Concentrate on your core business objectives as well as the customer journey.

Before beginning the design process, you must have a well-defined value proposition that matches your company’s main objectives in mind.

These core objectives drive your website, whether you are motivated by increasing brand awareness or converting leads within a specific target market. In addition, these objectives should directly impact each design decision you make, assisting you in arriving at feasible solutions that provide a return on your investment.

Additionally, you should consider the customer journey and the specific contact points that consumers interact with on their path to acquiring a product. It is possible to enhance conversion rates while laying the groundwork for repeat business by clearly defining the customer journey and simplifying it.

Create an Engaging Blog

In recent years, blogging has emerged as a more meaningful and influential component of website design, particularly for small businesses. This is especially true if you want to engage potential clients with informative information rather than advertising material.

The idea is to develop a blog that is both industrially relevant and topical in nature, as this will allow you to target specific customer groups more effectively. More lengthy content also tends to do better in search engine rankings because it provides the depth and insight that buyers find to be truly valuable. However, make use of straightforward and succinct language, as well as headers, subheaders, bullets, and other formatting strategies to make it easier for readers to scan through your content quickly.

Additionally, wherever feasible, avoid utilizing industry jargon. While it is acceptable to utilize phrases that demonstrate that you are an expert in your subject, it is critical to consider the knowledge level of your audience and to write first and foremost for that audience.

Finally, it is critical that you devote sufficient time and attention to the process of brainstorming blog post ideas for your website. You should also try to build a content creation timetable that is as forward-thinking as possible so that you can find potential themes ahead of time and increase the effectiveness of your postings.

Look at page loading times

When designing websites, particularly in the digital era, the time it takes for landing pages to load is an important factor to consider. The majority of web users anticipate a website to load within two seconds of being viewed, and over half of all consumers indicate that they will not return to a website that takes too long to open.

You can always test the loading times of individual pages using separate tools like Pingdom, but this is something that should be done later on in the design process rather than at the beginning. When designing a website, you should choose a layout that is clearly defined and that minimizes the use of huge and non-optimized picture files, as these elements can clutter pages and cause loading times to be prolonged.

This is something you should absolutely take in mind while developing your website, since a basic and efficient design may be really beneficial to your company. A high-quality WordPress maintenance service will help you to make sure that your site is running at optimum performance at all times.

Keep your navigation simple

Web design and development with a focus on simplicity is not a new notion. User expectations these days are that things be as easy and intuitive as feasible.  Instead of creating complicated page titles and multi-level navigation structures, name each page appropriately and plainly, and keep sub navigations to a bare minimum where at all possible, according to your audience.

Make it easy to search your website

Even the savviest of internet visitors will struggle to locate what they are searching for from time to time, and they will expect your site to include search capabilities as a result. It is likely that they will quit and go to a site that is easier to navigate if this is not the case. It is a straightforward design element that should not be overlooked.

Using breadcrumbs, you can provide your visitors with an additional level of convenience when navigating across your website. These are clickable strings of page names that show either the path the user has taken through the site or the structure of the site.

Breadcrumbs are quite useful, especially on complicated websites, because they indicate to the user where they are currently located and where they may rapidly navigate to without having to examine the entire menu with its categories and subcategories.

Make sure that your design is user friendly for mobile users

In recent years, Google has placed a strong emphasis on promoting mobile-friendly websites, which is supported by the fact that mobile pages that load one second faster can result in a 27 per cent improvement in your company’s conversion rate.

In this regard, investing in the building of a mobile-friendly website may both please customers and increase your company’s online presence in equal measure, while also allowing for the creation of a responsive design that adapts to various devices.

In order to verify the sustainability of your website, it is necessary to examine each of the metrics that characterize a mobile-friendly website. Use this Google tool to discover any possible difficulties before they come to the surface in order to attain this purpose.

Include a call to action

Your site visitors should not have to worry about what they should do next; instead, you should guide them through the process using user-experience design components. Using clearly stated calls-to-action on easily visible buttons that are situated where they are logically expected and accentuated with color and contrast will encourage customers to add items to their shopping carts, order your services, subscribe to your newsletter, and so on.

Make form filling straightforward

A user-friendly website will not force its users to battle through lengthy registration, ordering, and other kinds of data entry, among other things.

The number of fields on a form should be kept to a bare minimum. The use of progress bars to indicate to users how much more they have to fill is a fantastic idea. In the case of forms, address locating tools could be really useful.

Errors in the completion of the form should be clearly indicated. Make certain that your visitors do not complete the form just to receive an error and have to start over from the beginning. It is best practice to place error messages inline with each field, rather than at the top of the form, to avoid confusion. Instant validation, green and red hues, floating suggestions, placeholders, and other features can make a user’s job a whole lot easier to complete.

Fix bugs and broken links as soon as possible

Bugs and broken links are the worst things that may happen to the user-friendliness of a website. Your website demands thorough testing, particularly in order to identify any potential faults in its vital functioning. Broken links, which can occur for a variety of causes, must be identified and repaired as soon as possible to give your website visitors a completely seamless experience. 

Photo by Jason Goodman