How to write your first business blog
Ready to write your first business blog? Here are some tips to help you get started.
Starting your first business blog is a lot like the first time you try cooking. You’ve seen it done a hundred times. It seems so easy and intuitive. Yet when you have all the ingredients in front of you, you realize you might be out of your depth. Back to peanut butter and jelly.
Don’t worry – we’ve all been there. That’s why we’re here to give you the recipe for how to write a blog for a business. You’ll still need to do the work, but at least you’ll have a blueprint you can follow. Here’s how to write your first business blog.
1) Get to know your audience
Your business blog is about growing your business by helping your audience with whatever problems they’re facing.
Identify your target audience and then find out where they gather online. Facebook groups, LinkedIn groups, forums, email chains, you get the idea. These places will be a bottomless well of valuable information about your audience.
Learn what your audience wants, what they need, and then help them with your writing.
2) Power up your business blog with SEO
SEO and building a blog for business go hand in hand. You want to power up your writing with SEO so more people can find your content online.
While SEO may seem complicated on the surface, there are a few things you need before you know how to write your first blog post.
Do keyword research
Keyword research allows you to figure out what kind of words your target audience is using when searching for content online. Many business blogs start with excellent keyword research.
Sprinkle keywords across your content and headings
Use the keywords you’ve found in your content, as well as your headings. Sprinkle them naturally.
It’s best if you include your keywords into the title tag, meta description, H1 tag, and H2 tags.
Try to write the best answer to the query
Your content should be valuable to your audience. Before you start writing, check out the current results for the keywords you’ve chosen. Then write a better answer. It’s a lot like writing an essay in college or university. Except, it’s more optimized.
There’s always something you can improve. Perhaps you can give your take, share your expertise, or simply introduce a bit of storytelling into your business blog post.
In case you find yourself out of ideas or in need of some inspiration, do not despair. You can find tons of free content online, such as business essay examples by Samplius. You can use them as a source, but do not copy/paste to your business blog.
This can be a source of inspiration for you as a person just starting out on an educational business blog. And a few examples of essays on the topic of business will definitely not be superfluous for you at this time.
Just like for other people who are looking for materials related not only to a business topic but also other examples.
3) Tell your story
Storytelling is a powerful writing tool. It’s a great way to connect with your readers and let them peak behind the curtain of your business. If you want your business blog to succeed, then your story needs to be authentic and compelling. This means celebrating your success, sure, but also sharing your failures.
When sharing your failures, make sure it’s not in a way that damages your brand. Contrary to popular belief, there is such a thing as bad publicity, so think things through before sharing.
Make your story useful or inspirational
There needs to be a takeaway for the reader. They need to walk away with something after reading your business blog, either education or inspiration. Or at least entertainment.
If you’re a student, share your experiences building a start-up in college. If you’re a university graduate, talk about what education taught you and how it’s helping your business. If you started your business from your car, talk about that. Share yourself with the world.
Blogging for business is a marathon, not a sprint. Your first blog shouldn’t be your last if you want to grow your business.
Ready to write your first blog?
Like cooking, starting your first business blog is simple, but that doesn’t make it easy. Now you know the ingredients and what order to put them in. All you need to do is follow the recipe and you’ll be well on your way to building an awesome business blog.