How to use Instagram Guides to engage followers
Did you know that over 90% of Instagram users follow at least one business account?
According to Instagram Business, brands and businesses saw a 75% increase in engagement when they used Instagram Guides to share curated content. This unique feature allowed brands and influencers to offer valuable content and keep followers engaged, keeping the interaction going.
Also, to complement your Guide strategy and make it more successful, you can buy Instagram followers to further amplify your reach and visibility. Let’s delve deep to discover how Instagram Guides can transform your social media strategy.
Understanding Instagram Guides
Instagram Guides are a versatile feature that allows users to share a curated collection of posts, products, or places in a scrollable format, just like a blog. They are designed to provide users with valuable information and a seamless browsing experience.
For instance, if you want to showcase a series of products, highlight your favorite spots in town, or share step-by-step tutorials, Guides can help you present your content in a highly engaging way.
The Benefits of Using Instagram Guides
Using Instagram Guides offers several key benefits, especially for brands and niche influencers. Guides let you organize your content into thematic collections, making it easier for followers to find and enjoy.
By presenting information in a cohesive format, Guides enhance the browsing experience and keep users on your profile longer. The structured format of Guides encourages followers to interact with your content, leading to higher engagement rates.
How to create effective Instagram Guides?
Now that you are fully aware of the scope, impact, and importance of Instagram guides, it’s time to learn some of the strategies to enhance your social media presence:
Choose the Right Topic
The first step in creating an effective Instagram Guide is choosing a topic that resonates with your audience. Think about what your followers are interested in and what type of content would provide them with the most value.
Gather Content
Once you have your topic, start gathering the content you want to include in your Guide. This can be a combination of your posts, posts from other users (permission required), and new content specifically created for the Guide. The key is to ensure that all content is relevant and adds value to the overall theme.
Write Engaging Descriptions
Each post within your Guide should have an engaging description that provides context and encourages followers to take action. Use a friendly and conversational tone, and remember to include a call to action.
If you are a chef, you can say, “Try this recipe today!” or if you are a travel blogger, you can say, “Visit this hidden gem on your next trip.” Just make sure your descriptions are inviting and informative.
Keep It Relevant and Focused
To maintain your followers’ interest, ensure your Guide stays relevant and focused on the chosen topic. Avoid straying off-topic or including unrelated content, as this can confuse followers and dilute the effectiveness of your Guide.
Use High-Quality Visuals
High-quality visuals are crucial for capturing attention and keeping followers engaged. Ensure all images and videos in your Guide are clear, well-lit, and visually appealing. Consistent, high-quality visuals help reinforce your brand’s professional image and make browsing your Guide more enjoyable.
Maintain a Consistent Brand Voice
Consistency, coherency and precision are essential to maintain a strong brand presence on Instagram. Ensure that the tone and style of your Guide align with your overall brand voice. This consistency helps build trust and recognition among your followers.
Promote Your Guide
Creating a great Guide is just an initial step. To maximize the impact of your content and guides, promote them across your other social media channels, in your newsletters, and on your website. Highlight the value your Guide provides and encourage followers to check it out.
Collaborate with Influencers and Partners
Collaborating with influencers and partners can significantly increase the reach of your Guides. You can tap into new audiences and boost engagement by featuring their content or getting them to share your Guide with their followers.
Measure the Performance of Guides
It’s important to track your Guides’ performance to understand what works and what doesn’t. Use Instagram’s analytics tools to monitor metrics like views, shares, and interactions. Some users also choose to purchase Instagram likes to enhance their visibility and engagement. This data will help you refine your strategy and create even more effective Guides in the future.
Adjust Your Strategies
Based on the performance data from tracking performance, adjust your strategies to improve future Guides. Experiment with different types of content, formats, and promotional tactics to see what resonates best with your audience.
Creative ideas for Instagram Guides
We have many creative ideas for you to utilize this feature to the fullest. They are as follows:
Product Roundups
Using Guides, you can showcase a collection of your best products in a single Guide. This can help followers easily browse your offerings and find what they want.
Step-by-Step Tutorials
You can also create many step-by-step tutorials for your products or services. This adds value and positions your brand as an expert in your field.
Top Picks and Favorites
Guides can be used to share your top picks or favourites, whether it’s recipes, songs, tools, or places. This personal touch can help build a stronger connection with your audience.
Customer Stories and Testimonials
Using guides, highlight customer stories and testimonials to build trust and credibility. Sharing real-life experiences can also inspire other followers to engage with your brand.
Local Guides
If your business is location-based or you are a travel blogger, create Guides featuring local spots, events, or attractions. This can help position your brand as a valuable local resource.
Promoting Your Brand Story
Use Guides to tell your brand story, from its origins to its mission and values. This can help followers connect with your brand on a deeper level.
Educational and Informational Guides
You can also utilize Guides to share educational and informational content relevant to your industry. This can help establish your brand as a thought leader and a go-to resource for valuable information.
Engage followers with Instagram Guides!
Creating engaging Instagram Guides is a powerful way to connect with your audience, showcase your expertise, and boost engagement. Follow the tips and strategies outlined above, and create Guides that attract attention and provide real value to your followers. Happy Guiding!
