How to promote your personal business
Several factors influence the success of your personal business, and among them is the quality of your promotional strategies. Here are five ways you can promote yours.
Whatever the nature of your personal business, it is important to prioritize promoting it, as this can increase brand awareness, provide appropriate information to your target audience, increase customer traffic, and boost sales and profits.
Contrary to popular belief, promoting your personal business doesn’t always have to be taxing or expensive. With the number of promotional strategies available today, it’ll be very easy for you to find one that fits the niche of your personal business and the budget you plan on spending.
To help you get started, here are five great ways to promote your personal business.
1) Offer coupons
Customers love to score discounts and promotions. People work hard to earn money, and they’ll be very happy to transact with a business that provides value to their earnings. And you can make the most out of this by offering coupons.
Giving out coupons is one of the easiest and most effective ways of promoting your personal business. This strategy allows you to attract new customers and gain positive word-of-mouth recommendations from the public. Coupons also encourage customer loyalty as they can avail of more products and services from your brand without the need to spend more money.
Coupons are highly effective in promoting businesses, which is why established companies, such as Lyft, offer a Lyft coupon to their customers. Countless online and offline stores also use coupons to build their customer base.
2) Use social media
Billions of people regularly use social media, and if you want to promote your personal business, it’s best if you utilize this platform to your advantage. Aside from being accessible to every possible target market, promoting in social media is also inexpensive.
You can easily promote your personal business on social media by choosing the right platforms and creating a calendar to ensure that you continue to update your profiles with informative content regularly.
Having an updated social media profile will enable your business to build a trustworthy and credible brand in the industry, and this can motivate customers to choose you over competitors.
Moreover, you can maximize social media as a tool to share videos, address problems quickly, build a community, and provide value to your offerings.
3) Create an SEO-friendly website
Businesses have adapted to e-commerce by selling products and services online. This is one of the reasons why businesses worldwide have prioritized creating appealing and functional websites. You can follow their lead and start creating a website for your personal business, but if you want this platform to stand out, you should create one with Search Engine Optimization or SEO in mind.
Publishing a website is a great way to promote your personal business, but with the number of other businesses doing the same for years, you need to make sure that yours rank higher in the Search Engine Results Pages or SERPs. The higher your rank is, the more credible your business is perceived by the public.
You can improve your website’s SEO ranking by using a responsive web design, optimizing your images, and avoiding duplicate content. Search engines will also reward your website with a better SEO rank if the platform contains valuable keywords, loads fast, and is user-friendly.
4) Create useful videos on YouTube
According to statistics, there are over 1.68 billion users on YouTube since 2019. And with more and more people relying on the website for knowledge and entertainment, you can expect that this number will continue to grow in the coming years.
The number of people using YouTube today should encourage you to maximize the platform as an avenue for your promotion. Video marketing is an excellent promotional strategy to use for your personal business as this can help grow your revenue, influence buying decisions, and increase traffic. Search engines also love videos, which means that posting yours on YouTube will increase your visibility in the SERPs.
When creating tutorial videos on YouTube, it’s vital that you make your instructions clear and easy to follow. Your content should also speak to a broad audience, have a friendly and inviting tone, and high-quality audio. Don’t forget to utilize analytics to track viewer engagement on your videos and assess how you can improve your content moving forward.
5) Collaborate with bloggers in your niche
A customer’s buying decision often relies on the information they see online. Before a customer tries out a new product or service, they’ll likely research the brand and check for reviews. Seeing too many negative reviews or discovering that a brand doesn’t have any online presence can discourage customers from making a purchase.
Another way to promote your personal business is to work with a blogger who’s well-known in your niche. Bloggers have spent years on the internet to gain loyal followers, and working with them allows you to gain access to their audience. The more popular the blogger is, the more people you can reach when you choose to collaborate with them.
Bloggers are common in almost all niches today, so make sure that you research before you choose who to work with. You want to work with someone who has a positive image in your niche, not a blogger who has become popular because of controversies or negative feedback thrown by their followers.
After choosing, you can send bloggers free samples of your products and then let them post a favorable review about their experience with your brand. Bloggers can do this by using articles, podcasts, or videos. You can also let bloggers host contests and giveaways, and gives coupons from your business as prizes.
Promoting your personal business is crucial for your success as an entrepreneur, which is why you should remain patient with your efforts. Remember that implementing foolproof promotional strategies don’t guarantee results overnight.
Once you’ve found the promotional strategies that best fit the nature of your business, implement them consistently and audit regularly. These steps are vital to measure the effectiveness of your promotional efforts and end up using only those that are actually beneficial for your business!