How to promote your business at a networking event

We live in a world where it seems like everyone is trying to market themselves or their business.

Whether it is a teenager on TikTok attempting to build an influencer brand for themselves so that they can secure brand partnerships, or mega-corporations finding new ways to connect with their large customer-base, everyone is trying to find the best ways to market to their target audience for profit and increased notoriety. 

So, how can you make your brand be known and seen? It can seem like an impossible task, especially if you are a small business or a freelancer. And it is this impossibility that can stop us from even attempting to promote our brands in fear of not being seen and wasting our resources.

Trethowans
Trethowans

One great way to reach your target audience, however, is finding a relevant networking event and conference. Here, you will be able to promote yourself to like-minded individuals who are likely to be interested in what you are selling. 

Here’s how you can promote your business at a networking event. 

Promote your business before the event

You’re heading to an event, and you and your business know that, but does anyone else? It is important to utilize social media so that your followers, customers, clients, and target market know that you are going to be at an event.

Why is this important? There are three main reasons: one, so that they can see that you are an active part of the community/industry; two, so that you are recognized as a knowledgeable individual in your field; three, so that they can come and listen to or speak with you at the event if they happen to be there.

The best way to promote your business is to use social media. This means logging onto Twitter, Instagram, and Facebook and creating informative posts that explain what you are doing, where you are going, the time of the event, and tag the event’s pages.

You will also want to engage with the event’s social media pages (if they have them) so that you can gain engagement and traction. Here is a guide to building a successful social media marketing strategy for 2021.

Wear branded clothes

Once you are at the event, you may wish to ensure that you and your team are wearing branded clothes so that you can represent your business and stand out. Not only are you making yourself more memorable, but this is very cheap and effective advertising.

You may also wish to have a few t-shirts to hand out to potential customers in a gift bag that has other relevant information. To do this, you can buy wholesale shirts from Shirtspace and wear them with pride. 

Have a stand

Secure a stand so that those who are looking for services like the one that you are offering can speak to you and gather information on what it is that your company does, offers, and provides to potential customers.

This is a great way to engage and express your passion, but to also prove that you are a reliable and personable brand that can help them with the problem they are currently having. It is also an easy way to pass out information.

There is no shortage when it comes to finding ways to promote your brand. The hard part is getting your brand noticed. Networking events and conferences are great ways to showcase your business, but in order to gain traction, you will want to find ways to promote your brand before the end, but also during.