How to present your business opportunity (and win over your audience)

To help your business flourish, you need to ensure that you have appropriately marketed it to your clients. Find out how to present your business opportunity professionally.

The essential aspect of any business presentation is to make your audience believe they can work with you. A professional, well-put together business presentation has the power to increase the reputation of your company among clients, which is beneficial for your growth. 

Over the last few years, more and more women have been emerging as entrepreneurs. According to American Express’s “2019 State of Women-Owned Businesses” study, women-owned businesses increased by 21% between 2014 and 2019, compared to a 9% increase in total business growth.

If you are struggling to lead and thrive in your own enterprise, you may benefit from improving your business presentation. And one way to do that is to use slide templates, including PowerPoint templates, to create a presentation. Here’s what you need to consider when putting together a business presentation.

1) Learn about your prospects 

Business owners frequently deliver presentations to audiences without first determining whether or not they are the company’s target consumers. As a result, many end up wasting their time and energy because the prospect seems to have no interest in the products or services being marketed.

To prevent making this time-consuming and demoralising mistake, you must first identify the target clients for your company before you start your presentation. Doing so will enable you to persuade more effectively because the audience can relate to you and be engaged or feel intrigued.

2) Never lose sight of your mission

Another common business presentation mistake is to focus on the facts and figures you want to convey, rather than what your audience needs to hear, and the real message behind the data.

So never lose sight of the aim of your presentation: to make your audience feel like they want to know more about what you are sharing with them, or to take the actin you desire.

Then, instead of just concentrating on the facts, you should devote a significant amount of effort to giving real-life examples, stories, and easily digestible directions that your audience can connect to and imagine themselves carrying out.

3) Make it concise and straightforward

In order to inspire and motivate your audience (and keep their attention), ensure that your presentation is brief and to the point. You must avoid long winded explanations and including irrelevant material in your presentation.

The ideal presentation must not last for more than 30 minutes – shorter is even better (depending on what you are presenting, of course). To manage your time, you can divide the time among the parts of the presentation. For instance, two minutes for introduction, and three to five minutess to talk about the product, and so on.

Make sure that your presentation is written in easy language and clearly reflects your values. This way, your audience will easily and quickly comprehend what you are trying to convey.

Avoid going into too much detail, instead just give a brief explanation of your company’s proposal. If the person you are presenting to is interested, they can speak to you after the presentation to ask questions or for more information to take things to the next stage.

4) Alter your presentation according to your audience’s interest to make itmohe impactful

It is not only about your slide deck – to make presentation stand out, you need to interact with each and every person in your audience. Engage and get to know their needs, what they want, and and their motivations. As a result, you’ll be able to alter your presentation’s content accordingly, making it more impactful and engaging. 

The key to success in business is to concentrate on your customers’ interests and create and share a business proposal around them.

5) Address and explain if anyone has any objection

However professional and well put together your presentation, it’s likely that people will have questions and objections before making a decision. So be prepared for these.

Never dismiss or try to distract from an objection. It won’t ease their concerns and you miss a valuable opportunity to correct any assumptions. Instead, listen to their queries, address their objections and explain why they may be wrong, or reassure them.

How you deal with objections can win or lose you your audience, so this is a vital area of your presentation to get right. If you are seen as open, transparent and confident, you will reassure people.  

Perfect your business presentations and win over your audience

We hope these tips will help you to perfect your business presentations so you feel more confident in presenting to your audience, and have more success in winning them over and growing your business.