How to network more effectively as a freelancer
Find out why building the right network is important when you freelance, and how to be more effective when doing so.
As a freelancer, keeping up with new industry trends and staying on top of your game can be difficult. That’s why it’s important to build a network of professionals who can help you stay connected and grow your business.
Networking is a great way to expand your professional network, meet like-minded individuals, and find new clients. However, when you’re a freelancer, it can feel especially challenging to build a network as an individual.
Know how to write a good email
Email is your most important networking tool as a freelancer. Whether you want to make a business appointment or simply get to know someone, a well-written email can help you achieve that goal. While there are many elements of a good email, the most important one is the format. Make sure you format your email, so it looks professional and is easy to read on the other end.
You may need to send a few cold emails to increase your network. While it can be stressful to do this, there are resources such as a Linked Hacker, which does most of the hard work for you.
Attend networking events
Networking events are a great way to meet other freelancers, expand your clientele, and make connections that can lead to business. At any networking event, you should try to avoid the three biggest networking sins: don’t be overwhelmed by the crowd, don’t wait for the “right” time to approach people, and don’t be afraid to approach people.
Each event is different, but all networking events have three basic purposes: to connect you with other freelancers, to teach you and build your skill set, and to give you new business leads. You should approach each of these purposes differently so you can maximize the event.
Connect through social media
Many freelancers find that social media is an ideal place to build relationships and expand their professional network. If you have a Facebook, Twitter, and/or Instagram account, consider using it as a hub for your networking efforts. Start by following relevant accounts for your industry and building a network of people you follow back.
When you see a post that gets you interested in someone, reach out to them on social media and ask them to follow you back. To expand your social media network further, try to attend social media events, such as meetups, Slack channels, and online courses.
One of the best ways to grow your network is to ask unique questions. When you have a question for someone in your network, try to find a way to connect with them outside of their usual circle. For example, if you have to connect with someone from a different department at your company, try to connect through something outside of work, such as a sports team they support or an activity they’re involved with.
How can you network more effectively?
As a freelancer, it can be difficult to stay on top of industry trends, meet new clients, and grow your network. That’s why it’s important to find plenty of professionals who can help you stay connected and grow your business. Networking is a great way to expand your professional network, meet like-minded individuals, and find new clients.
Photo by Helena Lopes