How to get more business leads (without doing lots of extra work)
Leads are the lifeblood of any business. Find out how you can get more of them, without doing lots of extra work.
No leads mean no sales, no revenue, and no profit. As such, it’s in your best interest, as a business owner, to maximize your business resources on lead generation.
But in a world dominated by paid advertising and complex lead generation systems, how do you generate quality leads for your business without breaking the bank or doing extra work? This article will discuss four simple yet foolproof ways to generate leads for your business. But first, a quick primer on lead generation.
What is lead generation, and why is it important?
Lead generation is the process of inspiring and capturing customers’ interest in your company’s products or services to create a sales pipeline.
In this context, a lead refers to anyone interested in what you are trying to sell. The process allows you to cultivate relationships with prospective clients until they invest in your products or services. So, how does lead generation work?
First, you have to open communication with prospective clients. The goal is to pass critical information to the lead, where you submit your offer, subscription, or trial options. After you have established a connection, you can start devising strategies to nurture them and convert them into customers.
How can you get more leads for your business?
Generating quality leads for your business isn’t as complicated as it sounds. Here are some tips to help you generate a healthy pipeline of leads.
1) Hire a local SEO company to help
The first tactic you can use for lead generation is working with a local SEO company. Local SEO companies create search engine optimization (SEO) strategies that enhance your business’s visibility in local Google search results.
For example, suppose your business is based in Dallas, Texas, and you would like to get more leads. You can contract a Dallas SEO company, like Online Marketing Gurus (see more info on their page) to perform SEO, PPC, or social media advertising for your business.
Partnering with a reputable SEO company can help improve your rankings on search engine results pages (SERPs), bringing in more targeted traffic and leads to your business.
2) Ask for referrals from existing clients
Referrals are a powerful marketing tool.
Research has shown that referred customers are 18% more loyal than customers acquired via other channels. So, you might want to incorporate referrals into your marketing toolkit.
Recommendations from friends, family, and colleagues remain one of the most credible forms of advertising. Done right, referrals can help you build a solid base of loyal customers. You can also ask clients to make testimonials that you can post on your company’s website.
3) Make use of social media hashtags
Social media is a leading minefield.
Many companies agree that over 50% of their leads come from social media. And with over 3.6 billion people using social media worldwide, your next high-value client is likely on these platforms. One way to capture leads on social media is through social media hashtags.
You can contract a third party to create relevant hashtags for you, then use these hashtags to attract prospective clients online. Hashtags can reach many prospective clients at a go, which is one of the most underutilized lead generation approaches.
4) Become a thought leader on LinkedIn
Finally, you can use LinkedIn to generate quality leads. B2B marketers report that 80% of their social media leads come from LinkedIn.
Business owners can position themselves as thought leaders by creating and sharing high-quality content on LinkedIn. For example, if your business sells cars, you can create content revolving around sustainability in the automotive industry. Once prospective clients see value in your content, they automatically reach out to you.
How can you find more leads?
Although lead generation can be a daunting prospect, you can use simple strategies to attract prospective customers.
We recommend using simple approaches such as hiring a local SEO company to help, asking for referrals from existing clients, using social media hashtags and becoming a thought leader on LinkedIn.