How to get great reviews for your pet business

Any pet business owner knows the value of a good review from a satisfied client. Getting such testimonials builds your network, gets people talking about you in all the right ways, and boosts your visibility. 

However, getting a good review isn’t quite as easy as it sounds. Of course, you need to make your customers happy first. But after achieving that, you’ll want them to tell others about their excellent experience with you so that your business can grow.

If you want to start getting great reviews for your pet business but don’t know where to start, here are a few tips for you.

How to collect reviews for your pet business

Here are some suggestions to help you collect reviews.

Set up a standalone review form

Before you can start getting reviews for your pet business, you must know how to ask for them in the first place. The most common means to do this is by setting up a review form. Simply put, this means making an easy-to-fill-out online form. This can be anything from a Google Doc to a more complex online survey platform.

Remember to include relevant questions that are specific to your business. For instance, if you offer pet supplies, you can ask customers how well they liked your wholesale dog collars, pet food brands, and other items for sale. If, on the other hand, you provide services such as pet boarding, then you can ask customers about how well they liked your handling of their pet.

Create a website with an embedded review form

Even if you’re still a small pet business, you can already start working on your online presence. There are plenty of free website makers that can help you set up your own website. Some of them even have pre-made templates, meaning you’ll have everything you need to get started.

Some of these website makers give you the option of embedding a review form right on your website. With this, your customers can go to your website and fill out the form. When they’re done, their review will be automatically published on your website.

That said, make sure to give customers the option to submit simple reviews that won’t take up too much of their time. If they want to just leave a five-star rating without any specific comments, that should be totally fine.

Want more in-depth feedback? You can still encourage customers to talk a little bit about what they liked best about your services or products by providing them with some incentives for doing so. For example, you can reward them with discounts, promos, or freebies that will be emailed straight to their inbox after they’re done filling out the review form.

How to ask for great reviews

And here’s how to ask for great reviews for your pet business.

Make it organic

Now that you know how to ask for reviews, the challenge comes in getting good reviews that will boost your image and get people talking. The first piece of advice we can offer you is to not try too hard to get good reviews in the first place. Don’t beg for them or sound desperate about it. Instead, let the high quality of your product or service speak for itself.

By putting all your effort toward providing quality offerings, you’re sure to give pets and their owners a good experience, leading to said owners leaving you with glowing reviews.

Get personal

The next step to getting good reviews for your pet business is to engage with your customers. Indeed, when it comes to building relationships with your audience, nothing beats a personal touch.

So, meet your customers in person or give them a call whenever you can, and ask them what they think of your services or offerings. Then, ask them if they wouldn’t mind leaving a good word for you on your website. You can also ask them to leave you a review on sites like Google Reviews or Facebook, if you have a business profile on any of those platforms.

Keep records of your customers

If you’re talking to someone who isn’t a regular client, you can always refresh their memory regarding the time you provided them with your products or services. For this, it would be good to keep tabs on who purchased your products or services and when. Jot down their names and contact details in an address book or spreadsheet. With this information handy, you can easily reach out to them later and contact them for a review.

Getting good reviews for your pet business can be a challenge sometimes, but it’s not impossible. Just make sure you have the proper platforms in place where customers can easily contact you and leave their reviews. When it comes to asking for good reviews, make it as natural as possible by providing good products and services in the first place. Treat customers’ pets right, and you can be rewarded with plenty of positive reviews on your profile or website.