How to earn what you deserve as a cosmetologist
Most individuals in the cosmetologist industry are there because they have a love of cosmetics and all things to do with health and beauty.
However, love and passion will only go so far. As with any individual in any job sector, cosmetologists will want to maximize their earnings and take home what they feel they deserve for the work they do.
Perhaps you are currently in a position where you feel as though you are being underpaid or undervalued and are looking to change careers.
If this sounds like you, then the first step to getting out and moving into a new career is to ensure that you are equipped with a perfect cosmetology resume that is ready to send out to prospective employers.
Alternatively, if you currently find yourself in a cosmetology position where your workload is increasing, but your rewards appear to be stagnating, then this is the article for you. Read on as we reveal the key marketing strategies you can use to increase your revenue.
One resource you could make the most of is your existing client base. If you have been in the business for a while, you may have built up a group of loyal clients who are happy to keep returning to you for their health and beauty needs.
If this is the case, then offer a referral program to existing customers by rewarding them with perks and discounts each time they bring a friend or family member into the business. Additionally, you can offer initial discounts to new customers as an enticement to give your services a try.
Referrals are often low-risk and high reward as they come into the business off the back of someone they trust, so they are far more likely to give you a fair chance.
Use social media
Social media is an essential marketing strategy to increase the amount of traffic to your website or the number of customers through your door.
Ensure your branding is on point and consistent across your various platforms. They should all be updated regularly with engaging content and portfolio examples of your work. For a more detailed breakdown of how you can utilize social media and content marketing, check out this post in which we provide creative ideas for powerful social media content.
If you can, you could also consider using paid ads to help your business garner some additional attention.
Suppose you are a local business with a particular niche in the cosmetology industry, such as hair styling. In that case, you could look to collaborate with brands that offer alternative cosmetics treatments, such as a local nail salon.
As you are not in direct competition with these types of businesses, there may be the opportunity to promote each other by offering their business card on your premises and vice-versa. You can also provide links to company websites to help drive online engagement. These types of backlinks are great for increasing your ranking with search engines.
This can be particularly effective if you are a smaller business and can tap into the customer base of a more-established brand.
Change your pricing model
One of the reasons you may not be bringing in the type of revenue you were expecting is because your pricing model might be off. If there is potential to increase prices for certain services, then do it!
Check out other local brands that offer the same services as you and see what they charge. In an ideal world, there may be wiggle room to increase your prices while remaining the cheaper option.
Alternatively, consult with your existing clientele to gauge how willing they are to pay the increased prices.
Whatever marketing strategy you opt for, work hard at it to ensure that it yields the results you deserve. You know what you’re worth, and you see the value of your product. Your paycheck reflects it!