How to create the perfect small business Pinterest profile


If your business is on social media today, the chances are you’re focusing your time and energy on Facebook, Twitter, Instagram or LinkedIn. 

But while these platforms are certainly important tools for targeting your consumers and delivering your messages, there’s one social platform you may be overlooking: Pinterest.

Despite its reputation as the underdog of the social media world, according to this 2018 study Pinterest outranks Twitter, Snapchat and Linkedin in popularity.

Customer are using Pinterest to discover new brands every day. And not just find them: Pinterest users apparently click through to company sites more than Facebook, Twitter, and Snapchat users.

Pinterest is an important site for sales, too. Most Pinterest users use the platform to make purchase decisions, and over half of millennials find new products while scrolling through their feed. 

Brands using Pinterest are rewarded with $2 in profit for every advertising dollar they spend on the platform. But you don’t need to spend money on advertising. By sticking to best practices on Pinterest you can generate organic traffic to your website for free. 

So if you’re looking for new ways to reach and convert new customers, maybe it’s time to start a Pinterest account – or dust off your unloved, unused profile. To help you, this infographic shows you how to create the perfect Pinterest profile for your small business. 

Photo by Charles