How to craft a compelling Instagram storytelling strategy
Learn how to craft a compelling Instagram storytelling strategy. Interact with your audience, boost your brand, and create unique stories that resonate and inspire users.
Instagram has seen a major shift from being a picture-sharing platform to a content-sharing platform. But what is content sharing?
Instagram has been flooded with real-time vertical videos (reels) talking about individuals’ experiences in a way that keeps the audience hooked to the screen. Wonder what way?
Storytelling: Users love content shared by real people that has a story, experience, information, or just a relatable, entertaining video. It has given significant rise to content creators and influencers and opened gates for even small businesses and brands.
But one thing that remains common is getting many followers for your page. For this, you can also buy Instagram followers to initiate your journey and focus on storytelling afterward to gain popularity organically.
Here is an overview of why using a storytelling strategy on Instagram is crucial, along with some valuable tips for creating a compelling story.
Why is storytelling strategy on Instagram so important?
It is challenging to envision a time in the modern era when Instagram videos weren’t the main emphasis for creators and brands. A study states that 33% of the most viewed videos originate from businesses, and 500 million individuals post reels daily.
Instagram’s storytelling strategy makes everything authentic and makes it easier for people to believe in the information, product, or service. According to a study, if a business or product is included in a story, over 1 in 3 respondents claimed that it piqued their curiosity.
Additionally, a significant rise was seen in engagement through these videos. And 1 in 5 videos received a message directly, which increased their reach and widened their target group.
15 effective strategies to craft a compelling Instagram storytelling strategy
Craft a compelling storytelling strategy for your Instagram page with these 15 practical strategies to draw in more viewers and increase followers.
Strategy 1: Define Your Target Audience
It would help to thoroughly understand your audience before creating content with an engaging story. What topic do people like? What piques their curiosity more? And then start shooting your story accordingly.
Strategy 2: Align Stories With Your Values And Goals
Every individual has a set goal and value to share with other users. Ensure with every story you present you maintain that goal so your audience knows you better than others.
Strategy 3: Create A Narrative Arc In Your Stories
Storytelling is an art that can even grasp kids’ attention span. This means narrating a story in a manner that relates to your audience and keeps them wanting to watch more such content.
Strategy 4: Incorporate Hooks And Cliffhangers
Your story should have an opener that hooks your audience into watching the complete video. Leave a curious ending statement that makes your audience want to wait for more and see what’s next.
Strategy 5: Leverage User-Generated Content
See if your followers have created any content. If so, try engaging with that content and posting your views on it. This is a great trick when you lack the energy to produce new content every time.
Strategy 6: Use Creative Elements
Stickers, filters, and effects are fantastic built-in elements. You can use them to make your story interactive and appealing. Poll stickers are a great way to encourage interaction from your followers and boost engagement.
Strategy 7: Show, Express, Then Tell
Try to build a conversation in your videos, and make sure to put in the right expression when narrating a story.
For instance, your video may show visitors the sensation of walking barefoot on a white sand beach and how relaxing it is for you, which will make a lasting impression on the target audience instead of saying to visit the resort.
Strategy 8: Craft Stories Series And Highlights
What better than retaining your audience on your Instagram page to watch more? A video series of stories is highly in demand; with rich, high-quality content you can easily pique users to see what is next in your every video.
Strategy 9: Showcase Behind-The-Scenes Content
Including BTS in your stories demonstrates your transparent image. People also love to see the process of making something, such as how you make that video. Whatever you do, present it in an entertaining manner that attracts your target audience.
Strategy 10: Adjust Your Content Strategy Based On Analytics
Analytics can offer insightful information on your followers’ demographics. Knowing your audience’s age, region, and interests can help you better customize your Instagram storytelling to their preferences.
Strategy 11: Create Curiosity With Your Content
Curiosity is the one element that can make your story content viral. It also makes a person want to dive into your account to check out your other content.
Strategy 12: Share The Reaction Of Your Followers
When the audience reads another person’s reviews about you, it builds their trust in you. You can use this content in your stories to promote your content, products & services.
Strategy 13: Build A Connection On Social Media
You can share your story on other social media platforms to form a connection with your audience. When you share your Instagram video on Facebook, there will be a possibility that Facebook users visit Instagram to browse your Instagram account.
Strategy 14: Respond To The Audience’s DMs
Engaging with your audience is also a great way to create a compelling story. How? Talk to them, learn about them, and then make relevant storytelling videos based on that experience. Also, valuing your followers can increase trust, and they will engage more with your content.
Strategy 15: Showcase Products/Services Through Stories
Showing your product /service in one glance inspires users to read in detail, which means they will contact you or follow you for more information.
Curate the best Instagram storytelling
Without a doubt, Instagram is a great way to increase exposure globally. Incorporate Instagram storytelling strategy as it will assist you in drawing the proper audience in addition to the posts you publish on your Instagram feed.
The tips and tricks in the above list help you gain a fresh perspective whether you are just starting in Instagram marketing or are honing your approach. It entails utilizing your imagination and interacting with the audience.
After all, storytelling is an art form. If your story is about your business, you should develop original ideas for showcasing it and the services you offer clients.
