How to attract and keep excellent employees in Canada

Looking for ways you can attract and keep excellent employees in Canada? Here are some ideas we recommend trying.

The question of attracting and maintaining top talent is one most Canadian employers must constantly grapple with. There are many reasons why top talent can be hard to get and even more difficult to keep. 

But every business manager knows that their productivity and efficiency will depend on the quality of their employees and thus go to all lengths to get them. This guide highlights tips that are known to work in attracting and retaining top talent in an organization, so you may want to keep reading. 

Proper remuneration

Good pay is among the main factors influencing career choice. This means that employees will be more inclined to go for a job that pays better than their current job if they meet the qualification. 

According to a recent study conducted by Glassdoor, 67% of employees consider salary as the most vital factor when considering a job offer. Another 47% of employees said they would leave their current employer if another opportunity offering 10% more in remuneration presented itself. So if you think you can do everything else but nothing about the pay, you will not be in luck.

Good company culture

Company culture is a shared set of behaviors, attitudes, and beliefs that define how employees interact with each other, customers, and the outside world. 

A strong culture provides employees with a sense of purpose, belonging, autonomy, and ownership over their work, all of which works towards attracting like-minded people and plays a role in incentivizing existing employees to stay. 

Different companies prioritize different cultures based on industry size and mission. But generally, good company culture should emphasize diversity, inclusivity, mutual respect, collaboration and honesty.

Recognize exemplary performance

You could offer proper compensation to employees, but it cannot be a guarantee that their output will match their pay. If you have employees exceeding expectations, recognizing them for exemplary performance can incentivize them to do more and enhance their loyalty to your company. 

It is also essential to consider that your employees will be “abled” differently, so you can look for diverse aspects of performance to ensure that your reward system lets every employee feel appreciated. 

You could use monetary compensation to reward performance, or even better, check out recognition items to give your employees from companies like Ablerecognition.Com, which specializes in making custom-made gifts for rewards and special occasions.

Create career advancement opportunities

Every employee wants to work in an organization where they can advance in their career. So consider creating opportunities where your employees can feel like they are achieving that. For example, rather than seek outside talents to fill new senior openings, consider offering those opportunities to your existing employees. 

It doesn’t always have to be promotion opportunities. You could also consider offering training where your employees earn certificates that could help advance their careers. Offering training to employees communicates care, promoting loyalty to your organization.

Create a strong brand

Almost every tech expert you ask would never pass over an opportunity to work for Google; the reason being Google is a significant and successful brand. You do not have to be at the same level as Google, but you must create a strong brand to attract and maintain employees because employees want to feel like they are part of a successful brand. 

Creating a strong brand takes time and resources, but all the input will be 100% worth it when approached right. Some things you want to consider when creating a strong brand include capitalizing on quality, consistency, authenticity, emotional connection, and customer service. You may also want to go ahead and register your trademarks to get total control over who can and cannot use them for marketing their products. 

Attract people who will help you grow your business

Attracting and maintaining top talent in today’s competitive business scene will never be easy. But it doesn’t have to be too complicated, either. If you start with the tips highlighted above and build on them, you will see notable improvements in your organization’s ability to attract and maintain talent.

Photo by Sandro Schuh