How can you stand out as an LA-based eCommerce business?
There are hundreds of eCommerce businesses that operate within Los Angeles (LA), making it hard for you to stand out.
You need to find what makes your services unique and figure out how you can rise above your competition to ensure long term success.
Although it’s not easy and requires a lot of strategic thinking, it’s completely possible to stand out and make your eCommerce business the top dog in the LA area. Below, we’ve covered our top tips to ensure LA locals think of your eCommerce brand over competing companies and ensure your business makes money.
Adopt sustainable practices
Consumers in LA are particularly environmentally conscious, and many consumers actively search for brands that adopt eco-friendly practices.
To acquire and retain as many LA-based consumers as possible, consider how you can improve the sustainability of your current services. Make sure you communicate your eco-friendly practices to the general public and highlight your efforts to protect the planet through your marketing and promotional campaigns.
Work with a reputable LA courier service that focuses on sustainability. Make sure your chosen courier optimises their delivery routes to reduce fuel usage, recycles their packaging, and minimises their waste production to align with your green practices.
Use social media to your advantage
Social media usage is high in the LA area. It’s a hot spot for influences and content creators who spend a lot of their time scrolling through their social media timelines.
You can use this to your advantage as a Los Angeles eCommerce company by making yourself known on social media. Build your online profiles by maintaining a consistent posting schedule and making your content engaging to attract as many people as possible.
Consider posting about your new launches and highlighting your products and their uses. Inform your followers about your latest sales and promotional offers to encourage them to make an order on your website. Post engaging videos of behind the scenes in your warehouse or sorting facility to show a more informal side to your brand.
Use your customer data appropriately
You can leverage your customer data to enhance your success as a courier business. Gather as much data about your customers as possible and use advanced software to analyse your data and identify trends and patterns in customer demands.
You can use your data analysis to learn about your customers’ preferences and requirements. You can use the information you have gathered to predict their purchasing behaviours and optimise your courier services accordingly. Providing the services that LA consumers want will contribute to immense growth and success.
Provide top-rated customer service
Your customer service is what sets you apart from your competitors. It’s what defines your business and makes your services unique. Therefore, it’s essential that you provide the very best service to your customers.
Train your customer service staff to answer queries and concerns in a friendly and helpful manner. Ensure you personalise every customer service experience by using their first names and providing customised advice for each person who contacts your support team.
