How a good website can help your local business win more customers
Most people are convinced they need to invest a lot of money in expensive marketing campaigns to sell their products and services.
But that’s not entirely true. Find out why great website can do a lot more than that.
If you’re selling locally, your website can open up a world of new opportunities that are absolutely free. It can also save you from wasted time and money on paid advertisements, many of which don’t work anyway.
Building your local business the quality website it needs
A quality website can give your business an edge over the competition, especially when trying to attract local customers. But unfortunately, so many new businesses lack a good understanding of building a great website for their business.
But what does a good website mean for your local business, and why should you pay special attention to it?
A good domain name is easy to find
A good domain name is easy to find and remember, so customers know where to go when they want to connect with you. When your domain name is short and memorable, which really is the first step to developing your business’s digital marketing strategy, people can find it easily online and remember it later if they like what they see while browsing through search results.
SEO-optimized websites will focus on your target customers
As a business trying to attract new customers who aren’t already locally familiar with your brand, SEO-optimized websites will help funnel visitors to your website organically from all over the web. These are known as cold traffic because these visitors have never been exposed to your brand before.
Suppose your business operates out of Brisbane, Australia, for example. In such a situation, investing in Local SEO services like Online Marketing Gurus will go a long way in effectively optimizing your website for better ranking on search engines like Google or Bing.
Google likes websites that don’t have broken pages, links or images
The number one reason people leave a website is that it has broken pages or links. Google gets very upset when this happens and will penalize your site if you don’t fix these problems quickly.
There are many solutions for improving your website’s ranking on Google and other search engines, and one of these is making sure that all of the links on your site work properly and that you don’t have any broken images.
Mobile-friendly websites help businesses win more customers
Mobile-friendly websites are crucial in today’s digital-first world. The majority of people use their smartphones and tablets to search online — and they expect websites to be mobile-friendly so that they can easily access content on their devices.
It’s estimated that 3.6 billion people are currently connected to the internet via mobile devices worldwide, and these devices make up over 67% of all web traffic.
So if your site isn’t mobile-friendly, this could mean losing out on sales from these customers who want to shop from their phones or tablets but can’t because the site is too laggy or difficult to navigate on smaller screens.
A good website helps your business whether you’re there or not
A great website will provide information about your products and services in an easy-to-understand way that’s useful to potential customers.
It will also draw attention to key areas of interest or concern for potential customers and give them an easy way to get in touch with you.
Such quality means that when they do get in touch, they already have some knowledge about what you do and why they should buy from you.
First impressions matter
When you walk into a restaurant, one thing determines whether you eat there or not — the menu. The same logic applies to how you treat your business website. After all, your site design is only as good as what you do with it.
The right website can help you win more customers by making it quick and easy for more people to find you, and it’s also one that has the potential to serve your local community for years to come.
Photo by Igor Miske