Hacks you should try to create a personal brand on Instagram
Building your personal brand on Instagram is important. However, not everyone knows how to do this well.
In this article we will look at some hacks to help you build your brand.
What is branding on Instagram?
Let’s briefly look at what we mean by branding. Branding is using content and images that make people think, “That’s this brand’s MO.” Branding can come in the form of certain colors, a style of humor, or even just the logo. Branding is important to retain customers and capture the attention of potential customers.
Companies with strong branding can succeed on Instagram, while companies with inconsistent or unfocused branding may have a hard time growing on the platform. If you use reels to promote your brand in Instagram, then it is the comments to them that will help you understand how your audience feels about various changes or innovations in your brand. Also, learn how you can get more Reels comments with Buytoplikes
Now that we got this out of the way let’s look at some tips.
Pick a theme and stick to It
The first hack for your branding is the most important: you need a consistent theme! Some brands will use their logo’s colors as their theme. Others may utilize their logo in their posts in some way. Others will stick to a specific writing style.
Before you pick your theme, you should look toward your competition. Look at what themes they use, and try not to pick an aesthetic that matches too closely with a competitor’s. You don’t want someone to confuse your brand with the competition, and in the worst-case scenario, this may open the door for potential legal battles.
Your content should have your theme throughout. It’s worth noting that we cannot tell you what will be good content for you. It all depends on your brand image. However, a universal rule is that your content should be a good mixture of photos, videos, Stories, and user-generated posts. Look at your competition and see what they post. Then, craft your content accordingly.
Choose a good username
Your username, AKA your handle, on Instagram is so important. This is what people will type to find you, and when you want to promote your account, a good handle is the difference between people remembering and people forgetting.
If you have a business, your handle should be the name of the business. But it’s not always that easy. Let’s say you own a business called Easy Repairs that fixes PCs. Your handle should be EasyRepairs, right? Well, bad news! There’s already an account with the handle called @EasyRepairs. To make things even more frustrating, this account posted once in 2014 and never again.
So, you need to workshop the handle a bit without losing its intent. Say you’re located in Burbank. Your handle could be EasyRepairsBurbank. This handle is easy to remember. Or, if you want to clarify what your business does, you may call it EasyPCRepairs (though that handle is taken, too. Remember, these are just examples.)
Let’s talk about your profile picture
Your profile picture is what people will first see when they visit your profile and when you comment to make your voice heard. That’s why your profile picture should be memorable. In most cases, your logo is what you need. With that said, your logo needs to be memorable. Keep it simple, but use striking shapes, contrasts, or unique fonts to make it stand out.
What about your bio description?
The bio description helps customers know more about you. It’s only 150 characters long, so workshop bios that have brevity to them. Briefly describe your services and where to contact you. Also, add a couple of hashtags that describe your business. These will help you appear more in the algorithm.
Figuring out your brand voice
Next, we’ll discuss your brand voice, which is the writing style of your captions or how you communicate through photos and videos.
On Instagram, there are two main types of voices: professional and casual. Professional voices are good for companies that have some weight to them. If your brand is a funeral home, you may not want to make jokes about how your services are to die for.
Meanwhile, casual voices use a bit of slang and humor. These are good to appeal to a younger or more laid back audience. When people see your posts, they may imagine you’re someone they want to have a beer with or at least befriend in some way.
Of course, your branding may include both, depending on the context. The important thing is to be consistent. Don’t be Mr. Serious, and then, one day, be all joking.
Engage with your fans and always be on brand
Another tip is to engage with your fans but be consistent with your branding. First, engagement is already essential. If you don’t engage with your fans, they may leave your page for a competitor. But when you do engage, be consistent and have fun with it.
If someone complains about your product, do not respond in a standard PR manner. Instead, mix it up with a humorous yet listening reply. Even if you use a professional voice, personalize each response so that it doesn’t seem like you’re copying and pasting.
Your branding can evolve
One of the biggest rules of branding is to stick to it and not be inconsistent. However, people change. Your target audience may have new demands for your product, or customer tastes can change. One day, people may like snarky branding, and the next, they don’t.
That’s why it’s important to read the room and adjust your branding. Don’t change your branding constantly, but do so when the time is right. You may do a rebrand when sales are going down, or when you wish to evolve your company. Rebranding may be the ultimate Instagram hack at the end of the day.
Build a memorable Instagram account
These tips can help you succeed on Instagram if your account is centered around a business. Good branding can make your account memorable and invite a dedicated audience who will be eager to see what you post next. We hope this post helped.
