Going global: How to promote your brand internationally
Want to expand your business overseas? Find out how you can promote your brand internationally and establish a global business.
The nature of your business might send your employees across the world, such as if you’re running a worldwide transport and logistics company. Alternatively, you might be considering expanding to new countries to boost your sales, grow the brand, and gain a competitive advantage.
Whatever your reasons, you might be unsure about the best ways to market your business to a global audience. Rather than making mistakes when you first start out, check out the following advice on how to promote your brand internationally.
Partner up with established companies
Add instant credibility to your brand in a new country by partnering with one or more of its established businesses. It will allow your business to piggyback on a trusted company’s reputation, which could be enough to convince consumers to buy your products and services.
Also, some companies could even improve the quality of your operations. For instance, McDonald’s was able to launch a home delivery service in the UK after partnering with Uber and Deliveroo.
Consider the different partnerships that could add benefit to your business overseas. For instance, you could join forces with:
- Local industry associations
- Small to large private businesses
- A local chamber of commerce
Identify the value you can bring to a business or organization and pitch them a partnership that they would be foolish to refuse. It could be prove to be key when entering a new market.
Boost your brand awareness
Building trust in your brand is never easy, especially when entering a new market. Despite enjoying much success in your home country, you might need to find ways to improve your company’s reputation with an international audience.
Convey your business’s professionalism by improving brand awareness across the country. For instance, vehicle wrapping is an effective way to promote your business to thousands of people daily. For example, high-quality, professional fleet wraps from Arlon are bound to catch the attention of drivers and pedestrians when traveling from one city to another.
The more people notice your vehicles on the road, the more likely they will choose your company when they need your products or services. Also, the professional wrap could encourage road users to pick up the phone or visit your website to learn more about the business.
In addition to promoting your business on the road, you should find ways to reach your target audience online. For instance, you could increase brand recognition and engagement by running targeted pay-per-click ads, investing in sponsored social media posts, or advertising your products and services on local TV, radio, or billboards.
Craft local, targeted content
Craft content that’s relevant and interesting to a country or geographical area. Producing more targeted content will help your business connect with local consumers in a more meaningful manner while providing solutions specific to their needs.
If you translate the same ads for different countries, your message could become lost, and you may end up alienating consumers overseas. Instead, attempt to establish a local identity in each country and create new content that better caters to their problems and culture.
Hire native speakers or experienced linguists
Avoid major marketing mistakes by hiring native speakers or experienced linguists to create accurate, compelling translations of your ads and communications.
A translation mistake will appear unprofessional and may cause an international audience to question the quality and legitimacy of your business. It only takes one small spelling mistake to destroy your efforts, which is why you must hire hardworking professionals who are fluent in the language.
Understand a country’s regulations and restrictions
Of course, it’s vital to gain an in-depth understanding of a country’s current regulations and restrictions before you market and sell your products. Each country has specific rules to adhere to, which you must consider before establishing a presence.
For example, you must identify if you can legally sell your business products or services in a specific country. Also, you may encounter tax issues or need to follow specific requirements for packaging, labelling, and shipping.
Many countries and continents follow various data protection laws you’ll need to incorporate into your marketing and operations. For instance, you must comply with GDPR law for consent and use of personal data when operating within the European Union.
Sponsor major national and local events
Reach a large audience at a rapid rate by sponsoring major national and local events, such as a sports game, fashion show, trade show, or fundraiser. Event sponsorship is a superb way to gain instant media exposure while boosting brand recognition, web traffic, and sales. Also, the sponsorship deal could set your business apart from its local rivals and help it gain a competitive advantage.
Establish your brand in a new country
Promoting your brand to a new country isn’t easy, and you may encounter some issues along the way, such as cultural faux pas or advertising restrictions. However, in-depth research, a detailed strategy, and powerful marketing tactics could quickly establish your brand in a new country and transform your company’s annual sales.