Four ways to increase engagement on your social media posts

Looking for a quick and easy way to increase engagement on your social media posts? Here are four ideas.

It feels good when you share a post on social media and it gets lots of engagement – reactions, comments and shares. And if you’re using social media for business, those engagements can help get your post seen by even more people, show potential customers that you’re popular, and even help convert to sales.

But how can you increase the engagement of your posts? How can you encourage even more people to respond to what you’re sharing?

There are two key ways to increase engagement in your social media posts if you don’t want to waste time or buy Instagram Followers:

  1. Post content that your audience loves and will respond to
  2. Engage with comments in your posts to boost further engagement

So how can you achieve both of these? We’ve identified four quick ways that you can increase engagement in your social media posts.

1) Ask questions

Asking questions is the easiest and quickest way to interact with people on social media.

Everyone likes to give their opinion, or to help someone, so try questions like these:

  • What’s your favourite…?
  • What would you do if…?
  • Does anyone know how I can…?
  • Where’s the best place to…

And it’s not just in your posts that questions can help increase engagement – you can also use them in comments.

For example, if someone comments on one of your posts, perhaps saying they agree with you or like the post, rather than sapling with “Thank you” you can ask them what they liked about the post, or whether it made them laugh. Here are some suggestions of responses:

  • What did you most relate to?
  • What did you learn from it?
  • What is the point that you agree with the most?
  • How are you going to use this technique?

2) Use emojis

If they’re appropriate to your business brand emojis are a convenient way to add a little fun and personality to your replies. It’s also a quick way to convey how you feel about someone’s comment, or an easy response if you can’t think of the right words – both for followers commenting in your posts, and you responding to comments.

For example, if someone posts a smiling or laughing emoji in the comments on Instagram, you’ll automatically know that it made them smile – and you can respond in kind. Lots of positive emojis lets you know this type of post gets a positive reaction, and you can post more like that to encourage engagement.

You can even ask people to let you know what they think of a post by adding the appropriate emoji in comments. As it’s a quick and easy way to react, you’ll get more engagement than asking them to think of a wored response.

3) Use images

The right carefully chosen images are a big crowd pleaser on social media. The expression ‘a picture is worth a thousand words’ certainly rings very true.

You can convey a wide range of emotions with the right photo. They’re also, like emojis, a quick and clever way to respond to a social media post, without having to compose a worded reply.

They can also be handy on platforms like Twitter, when your word count is limited.

So again, you can encourage people to respond to a social media post by adding a photo that best represents their feelings or opinions – and use them yourself when responding to comments.

4) Add GIFs

GIFs have become such a popular way to communicate on social media that Facebook and Twitter have even added a GIF button, so users can search for the best GIF to express themselves.

So make the most of this popular feature and encourage your followers to respond to your posts using their favourite GIF. As with emojis and images, the quicker and easier you make it for people to engage with your posts, the more engagement you are likely to get.

Plus, with GIFs, many people look for opportunities to share their favourite GIFs. And sometimes the GIFs themselves can encourage more comments.

How will you increase your social media engagement?

As with any marketing and social media strategy, the best approach when looking for ways to increase your engagement is trial and error.

Experiment with different tactics and see which your particular audience prefer. And when you find something that works, use it appropriately – if every post suddenly asks people to drop an emoji in comments, people will soon tire of it.

But a weekly GIF post, for example, can be fun, and encourage people to look out for it and enjoy sharing or discovering a clever or new GIF.

Photo by Georgia de Lotz