Four tips to help you find the perfect domain name for your fashion business

Launching a new fashion business and need a website? Here are four tips to help you find the perfect domain name.

The last few years has changed the face of small business, and fashion is no exception. With a move away from fast fashion to sustainability, as well as the death of dressing up for work, building a successful fashion business takes more work than ever.

And it certainly takes more careful and precise marketing and branding – starting with the perfect domain name.

Fashion successes are absolutely still possible, with a new wave of comfy and eco-conscious brands making millions in 2022. But with so many factors to keep in mind, coming up with a name for your fashion business, and a domain name that fits with it, is key to finding success with an ever-more discerning public.

A good name is original, memorable, brandable, and sums up the essence of your business and brand voice. 

Four things to think about when choosing a domain name for your fashion business

Here are some quick and dirty tips to hit all the essentials with your domain name, so you can get on with building your new business. Before you choose a fashion domain name, you should consider:

1) What’s brandable in fashion right now?

Tamagotchis, big trainers, and cropped baby tees are all in at the moment. Why? Because we’re all about nostalgia. So that’s one ‘brandable’ trend in 2022. Of course, fashion is also going green.

Eco-consciousness is a trend that isn’t going away. How could you work nostalgia and environmentalism into your domain name? Start by brainstorming words that connect to either concept.

2) Keep things short and snappy

Do you write down the names of brands that sound interesting to you? Probably not. And you don’t write down URLs for later either, it’s not 2003 (although fashion-nostalgia might have you thinking it is)!

This is why a short and snappy domain name is key. It has to be easy to remember, and easy to pass on through conversation when buzz about your new fashion house is building. A couple of words spelled in a logical way will always be memorable. How about combining some of those ‘brandable’ concept descriptors you just made a list of?

3) Keywords can come later

A lot of startup owners, especially first time business owners, focus on keywords when deciding on domain names. 

This can be a mistake. While keywords are helpful for SEO, they can blind you to the rest of the rules. If forcing in keywords makes your domain clunky or irrelevant, don’t bother with them. You can optimize for SEO when you add content to your site. 

4) Know your TLDs

A top level domain (TLD) is a domain that ends in a .com, .org, or .net extension. While other domain extensions have gained popularity in the last few years, with over a thousand now possible, it will be an awfully long time before .com is knocked off the top spot.

While pizza is funny, it just won’t be remembered very often! Especially not if you’re a fashion startup. 

If you can’t get that desirable .com, consider country-specific options like or .de or in a pinch opt for industry-specific. In this case that would be .fashion or .clothing.

If you’re looking for a TLD, you can start by running a search through a professional naming service. It’s a lot easier than coming up with domain name ideas, and failing at the last hurdle when you can’t find any TLD options. 

What comes next?

Choosing a domain name can hold a lot of businesses up. But you can’t move on to building brand recognition, bringing in customers, or getting that Vogue spread until you have a working website.

This means the biggest tip for choosing a powerful domain name is ‘be decisive’. Keep that in mind at all times, and you’ll be a fashion powerhouse in no time!

Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency.

Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. They are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation. 

Photo by Windows